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7 Reasons Why Your Product Will Fail

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Seven things your users think that will cause your product to fail. And what things you can do to over come this.

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7 Reasons Why Your Product Will Fail

  1. 1. 7 Reasons Why Your Product Will Fail Dinker Charak • @ddiinnxx • ddiinnxx.com
  2. 2. 1 “I don’t like it” 2
  3. 3. 3 A Jackson Pollock paintings sell for millions. What people would like is hard to imagine.
  4. 4. “A lot of times, people don't know what they want until you show it to them.” - Steve Jobs 4 Rapid Prototyping Wire-Frames Reference Products (X of Y for Z) Try:
  5. 5. 2 “I don’t even want it” 5
  6. 6. 6 What the Users Wants What Your Software Does Well What Other Software Does Well
  7. 7. There are around 5M software products in the market 7 Gap Analysis USP Identification Product Definition Try:
  8. 8. 3 “I don’t even know how to use it” 8
  9. 9. 9
  10. 10. “The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.” - Raymond Loewy 10 Experience Design User Interface Habit Building Try:
  11. 11. 4 “I am happy with what I have” 11
  12. 12. 12 I am not lazy ... I just love inertia
  13. 13. People go for new software if existing one is broken badly or the new software is kind of amazing. 13 Empathy Maps Product Migration Product Marketing Try:
  14. 14. 5 “I don’t want to pay for it” 14
  15. 15. 15
  16. 16. The amount most people are willing to pay for an app is $0—until they’ve actually downloaded it. 16 Product Pricing User Research Business Models Try:
  17. 17. 6 “No one else is using it” 17
  18. 18. Expert social proof, Celebrity Social Proof, User Social Proof, ‘Wisdom of the Crowds’ Social Proof and ‘Wisdom of Your Friends’ Social Proof matters. 19 Go To Market Product Marketing Product Branding Try:
  19. 19. 7 “I don’t trust it” 20
  20. 20. 21
  21. 21. "We want to build a website where people publicly post pictures of their bedrooms, the bathrooms. And then, over the Internet, they're going to invite complete strangers to come sleep in their homes. It's going to be huge!” - Joe Gebbia on AirBnB 22 Product Support Product Reviews User Psychology Try:
  22. 22. THANK YOU! Dinker Charak • @ddiinnxx • ddiinnxx.com

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