Buyers And Sellers

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Consumer research on today's real estate buyers and sellers.

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Buyers And Sellers

  1. 1. Leading Consumer Research On Today’s Home Buyers and Sellers
  2. 2. 81% of buyers and sellers used a REALTOR ® 2008 National Association of Realtors Profile of Home Buyers and Sellers
  3. 3. 41% of buyers were first-time home buyers 2008 National Association of Realtors Profile of Home Buyers and Sellers
  4. 4. The typical first-time buyer was 30 yrs old while the typical repeat buyer was 47 yrs old 2008 National Association of Realtors Profile of Home Buyers and Sellers
  5. 5. 21% bought new homes, down from 23% 2008 National Association of Realtors Profile of Home Buyers and Sellers
  6. 6. 80% said the commute was very important when considering a home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  7. 7. 2008 National Association of Realtors Profile of Home Buyers and Sellers What do buyers and sellers want from real estate agents? 48% find the right house other 3% Help financing 3% Determining how much to afford 3% Help buyer negotiate terms of sale 13% Help with paperwork 9% Determining what comps are selling for 7% Help with the price negotiations 14%
  8. 8. The number one trait people look for in a real estate agent? 2008 National Association of Realtors Profile of Home Buyers and Sellers One they can trust
  9. 9. 81% of sellers favor a full service real estate brokerage 2008 National Association of Realtors Profile of Home Buyers and Sellers
  10. 10. 81% of buyers purchased a home using a real estate agent. 2008 National Association of Realtors Profile of Home Buyers and Sellers That’s up 54% from last year!
  11. 11. 43% of buyers found their agent through a friend or family member 2008 National Association of Realtors Profile of Home Buyers and Sellers
  12. 12. 70% of buyers would definitely use their real estate agent again or recommend them to others 2008 National Association of Realtors Profile of Home Buyers and Sellers
  13. 13. 85% of sellers would definitely use their real estate agent again or recommend them to others 2008 National Association of Realtors Profile of Home Buyers and Sellers
  14. 14. 93% of home buyers financed their home purchase 2008 National Association of Realtors Profile of Home Buyers and Sellers
  15. 15. Nearly half of home buyers reported they have cut back on luxury items, entertainment and clothing to qualify for a mortgage 2008 National Association of Realtors Profile of Home Buyers and Sellers
  16. 16. One quarter of first-time home buyers reported that the mortgage approval process was more difficult than expected 2008 National Association of Realtors Profile of Home Buyers and Sellers
  17. 17. One fifth of home sellers traded down to a smaller and less expensive home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  18. 18. Over half of home sellers traded up to a larger and higher priced home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  19. 19. More than 92% of home buyers under 44 used the internet to search for a home in 2008 2008 National Association of Realtors Profile of Home Buyers and Sellers
  20. 20. 8 out of 10 buyers 45-64 years old used the internet to search for homes 2008 National Association of Realtors Profile of Home Buyers and Sellers
  21. 21. In 1995, 2% of all home buyers used the internet to search for a home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  22. 22. By 2008, 87% of all home buyers used the internet to search for a home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  23. 23. 3 out of 4 home buyers drove by or viewed a home they saw online 2008 National Association of Realtors Profile of Home Buyers and Sellers
  24. 24. 81% of buyers said the internet was a very useful tool to search for a home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  25. 25. Buyers cited the internet and real estate agents equally as the most useful tools when looking for a home 2008 National Association of Realtors Profile of Home Buyers and Sellers
  26. 26. Three times as many buyers found their home online in 2008 than they did in 2003 2008 National Association of Realtors Profile of Home Buyers and Sellers
  27. 27. In fact, more buyers find their new home through the internet 2008 National Association of Realtors Profile of Home Buyers and Sellers
  28. 28. than 2008 National Association of Realtors Profile of Home Buyers and Sellers newspaper home books direct connection with seller and yard signs combined
  29. 29. Over 78% of all homes use broadband 2008 National Association of Realtors Profile of Home Buyers and Sellers
  30. 30. There are hundreds of millions of queries on Google every day SearchEngineWatch
  31. 31. The first sms text was sent in 1992 http://en.wikipedia.org/wiki/Text_messaging
  32. 32. Today the amount of text messaging exceeds the population of the planet every day http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html
  33. 33. The number of internet devices in 1984 1000 http://thefischbowl.blogspot.com
  34. 34. The number of internet devices in 2008 over 1,000,000,000 http://thefischbowl.blogspot.com
  35. 35. Change is good
  36. 36. Prudential Texas Properties Is leading the way

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