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Badm 216


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BADM 216 Business Communications.
Library Research Guide

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Badm 216

  1. 1. Library Research Guide<br />BADM 216<br />
  2. 2. 5 Sources of data (not just opinions)<br />Background information<br />Statistics<br />Reports<br />Studies<br />Polls<br />Articles<br />2 Interviews<br />Questions<br />What you need<br />
  3. 3. Not necessary, but impressive (usually)<br />Audio<br />Sound clips<br />Music<br />Video<br />Film clips<br />Useful animations<br />Pictures<br />People<br />Places<br />Graphs<br />Creative displays of statistics<br />
  4. 4. Where to find what you need<br />
  5. 5. Background information<br />The Web<br />Do a general Google (Bing, Yahoo, or Ask) search just to see what’s out there.<br />Take note of what you’re finding, you’ll need to follow up on it from other non-Internet sources<br />The Web is best used for:<br /> Finding images => Creative Commons Licensed Photos via Flickr<br /> Finding video => YouTube, Vimeo, <br /> But not so great for:<br /> Statistics<br /> Scholarly Sources<br />But Why?<br />
  6. 6. Frankly, the web is organized by robots not humans.<br />It helps to understand how a search engine works:<br />Not the best because…<br />Search engine returns results based on key words<br />Spiderbots collect URL’s and words from websites<br />A server indexes them alphabetically<br />
  7. 7. How Google’s PageRank Works<br />Google is “democratic”<br />Results are based off an <br />algorithm called PageRank<br />The most popular at the top <br />followed by the not so popular<br />Not all votes are created equal<br />The more popular a site is, the<br />more its vote counts<br />
  8. 8. How Library Databases Work<br />They decide what the article is about and creates tags or categories about the article.<br />title<br />author<br />date<br />A person (usually a librarian) reads the article.<br />Searches yield very specific results based on search criteria, not popularity<br />publisher<br />genre<br />subject<br />Etc.<br />Etc.<br />Etc.<br />
  9. 9. Use the Statistics Research Guide<br />The two best databases for stats are:<br />Opposing Viewpoints Reference Center<br />You can limit search results to Statistics<br />Roper Center for Public Opinion<br />This is a polling database<br />Stats from Web sources are ok IF they provide a good citation to where the information came from. <br />Examples of Excellent Web Sources that provide statistics:<br />Pew Research Center for the People and Press<br /><br /><br />Finding Statistics<br />
  10. 10. For projects dealing with a public company, use company and industry databases like:<br />Mergent Online (Company)<br />First Research (Industry)<br />Hoover’s (Company)<br />Business Source Premier (Company & Industry)<br />Bureau of Labor Statistics (Industry)<br />InvestorEdge (Company Stock Prices)<br />CQ Researcher (Government Reports)<br />Finding Statistics, cont.<br />
  11. 11. Use journal databases such as:<br />Business Source Premier<br />Small Business Resource Center<br />General Business File ASAP<br />Use terms such as “report” or “study” or “research” or “empirical” to help you narrow down articles with reports or studies in them<br />Finding Reports and Studies<br />
  12. 12. Don’t wait until you’re frustrated to get help.<br />Make a 30-60 minute appointment with me to map out a research strategy a few weeks before your assignment is due.<br />This will save you more time than you could imagine.<br />Dana<br />953-7699<br />Your time is precious, don’t waste it!<br />