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Consulting In Sports: Clemson University


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Consulting In Sports: Clemson University

  1. 1. Consulting In SportsClemson University<br />By:BrandonAlbin<br />Heath Bradley<br />Dalton Coker<br />Danielle Iozzino<br />
  2. 2. Inter-collegiate Consulting<br />Nutritional Consulting<br />Mental/Psychological Consulting<br />Media Relations Consulting<br />Four Categories<br />
  3. 3. Consulting between an athletic department and university itself.<br />The group that was investigated was <br />Inter-Collegiate Athletic Consulting<br />It was founded in 2001<br />Purpose was to define the role athletics play on a university campus and provide answers to questions relating the two.<br />Inter-collegiate Consulting<br />
  4. 4. Goal: enhance overall college experience for both academia and athletics without compromising the university’s mission.<br />It facilitates communication between the two parties <br />It has 4 Guiding Principles:<br />Personal Service<br />Partnership<br />Objectivity <br />Sensitivity<br />Inter-Collegiate Athletic Consulting<br />
  5. 5. Underappreciated<br />Food is fuel<br />Clemson University uses Dr. Loreto Jackson, Ph.D.<br />Nutritional Consulting<br />
  6. 6. Well educated with both Bachelor’s and Master’s from the University of Delaware. Here doctoral work was completed at the University of Miami.<br />Published multiple books and journal articles in the field of nutrition.<br />Owns nutritional consulting company called The Performance Institute.<br />Began working with Clemson in 2005<br />Players are referred to her by coaches, athletic trainers, or on a players own self interest.<br />Dr. Jackson breaks down the athlete’s daily eating habits and then develops a schedule that allows them to adjust their lifestyle.<br />Noticeable results are body composition and on-field performance<br />Dr. Jackson<br />
  7. 7. Sports Psychology is the study of how psychology influences sports, performance, exercise and physical activity.<br />“Sports are 90% mental, and 10% physical.”<br />It was founded in 1920 and later was studied more extensively in 1980’s.<br />Developed by Carl Diem in Berlin, Germany<br />Clemson University employs Dr. Milt Lowder, Ph.D<br />Mental/Psychological Consulting<br />
  8. 8. Dr. Lowder’s goal is to develop a strong mind that is necessary for competition and dealing with stress.<br />Bachelor’s degree from Clemson University, Master’s from Webster University and Ph. D. from the University of Kentucky.<br />He later completed his clinical internship where he started, Clemson University.<br />Began working with Clemson Football in 2009<br />“Moment with Milt” is his group setting – goal setting and stress<br />Dr. Lowder also offers individual meetings for special cases<br />Can be referred by a coach, athletic trainer, or the athlete <br />Two sport athletes – anxiety, mental toughness<br />“Milt’s job is the peak performance of our team as well as the mental health of our team.” - Coach Dabo Swinney<br />Dr. Lowder<br />
  9. 9. In present day this may be the most important.<br />Consultants teach athletes the importance of words and their strength.<br />They work on athlete’s diction and choice of words.<br />Can be the difference in having a job and being fired.<br />Media Relations<br />
  10. 10. Clemson uses a firm called The Speaking Specialists<br />They come in prior to the start of the season during fall camp.<br />How to conduct interviews, give speeches, and how to properly use social media.<br />Company goal, “We will prepare you to be effective and persuasive every time you conduct and interview, prepare and deliver a speech, or communicate to the public.”<br />5 Conerstones<br />Social Media is the biggest concern.<br />Prepare the athlete on how to deal with the media and also how to positively promote both themselves and the organization they represent.<br />The Speaking Specialists<br />
  11. 11. Consulting is not a sign of laziness but rather a sign of dedication to an organization’s consumers.<br />Clemson’s fanbase and alumni<br />Universities and organizations that utilize consulting properly tend to continue to be successful for the long haul.<br />Conclusion<br />
  12. 12. Questions<br />