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GMobi company profile

磊 王
磊 王
1 of 21
General Mobile Technology Company




Copyright © General Mobile. All rights reserved.
Brief
             General Mobile Technology Company, founded on April 2011, focus on mobile
   platform operation and mobile Internet service. G-Mobi was invested by the world-leading
   mobile chipset designer MediaTek, and has offices in Taipei, Shanghai and Shenzhen. Our
   business coverage includes South-East Asia, Africa, India, East Europe and South America
   etc..
            G-Mobi provides clients with total solution in mobile phone platform and mobile
   Internet service, including the development and operation of mobile application store,
   technical support of middleware platform, development and technical support of mobile
   application, buildup and maintain of statistic servers and billing platform. With abundant
   experience in mobile service, G-Mobi can provide high quality and stable services to
   clients. The vision of G-Mobi is to build up the largest mobile Internet service platform and
   provide superior and diverse services to clients.




Copyright © General Mobile. All rights reserved.
Team
    G-mobi started up with around 30 staff, the management team is experienced and well aware of VAS
    business in oversea market. We are working together to build up a health and profitable VAS ecosystem.
 Paul Wu, CEO
 Paul Wu is the CEO of General Mobile technology.He was at MediaTek for global internet service development team and help
 Honai Foxconn group to acquire mobile internet company while he was there. Before joining Honhai group, Paul was CEO of
 PocketNet , a very successful Taiwan based mobile service company , Paul spent three years to turn around the company
 from fill bankruptcy to profitable company and win the big service contract from Nokia and HTC. Paul received his MBA
 degree from Netherlands RSM business school and the bachelor of NTU Agri-Economics.

 Ben Liao, Chief Operating Officer
 Ben Liao is in charge of business development and strategic partnership. He was a consultant at McKinsey. At Prolto Supply
 Chain Company, he was managing director of innovation department. Before joining GMobi, he was VP of a mobile Internet
 company, Digital Grid. Ben Liao received his master degree from Oxford University.

 Carlos Hsu, VP of Engineering
 Carlos Hsu is in charge of server development. He was an Assistant Manager in R&D department of Taiwan Mobile. Before
 joining GMobi, he was the CTO of a mobile content/service provider company Pocketnet.

 Jacky Zhang Senior Director of Product/FAE
 Jacky Zhang is in charge of product development. He was an CTO for an France based mobile apps company Barefoot in
 Paris, France. Before joining GMobi, he was the CTO of a mobile content/service provider company Veximobile.Graduated
 from Zhejiang University

 Aaron Wang, JV GM
 Aaron Wang is in charge of operation and product strategy at our African JV Afmobi. He was former MediaTek MidEast and
 Africa manager Before joining MediaTek, he was a of business development manager at NVidea. Aaron Wang received his
 master degree of MBA from National Taiwan University.


Copyright © General Mobile. All rights reserved.
Globalization
                                                                     Taiwan Headquarter




                                                                      Shanghai Branch




   Nigeria JV with Tecno                           Shenzhen Branch


           GMobi is invested by Mediatek, one of the leading IC designer in the world. GMobi has global
   business coverage and 3 international offices. GMobi is devoted to provide high quality total solution to
   mobile phone brands and users.


Copyright © General Mobile. All rights reserved.
MRE Introduction
    ▪     MRE, an abbreviation for Maui Runtime Environment, is a middle ware solution based on MTK. MRE integrates
          middle ware engine, SDK and operation support system, providing a package solution to partners. Because MRE
          makes a standardized system, API can work simplify for adaptation of applications on different platform versions. Of
          course, system upgrading is easier.

                    MTK official platform, Open source, Optimization, Intelligence.

                                         Solution               MRE            JAVA

                                               MCP               128+32          256+64

                                    Cost Diff= Royalty + MCP      FREE           2 USD


                                            ROM size             178KB           1.7MB

                                     RAM needed for Engine       800KB           400KB

                                      RAM needed for Apps        1.5MB            1MB

                                                                  Native      Bytecode, run
                                          Runtime code
                                                               machine code      on JVM

                                           Performance            High            Low


Copyright © General Mobile. All rights reserved.
Oversea market situation
      Large Shipment Overseas
     In 2010, in total MTK phone shipment, nearly 70 percent of that, est. 350 million, was delivered to oversea countries. It’s a
     large market to incorporate VAS. MRE is a default middleware platform in MTK phone.

      High Demand of Local Brand
     VAS becomes a highlight for a handset model. Local brands are very positive to work with the service providers or other
     3rd party to bring more fun to their handsets. What’s more, MRE is the preference on MTK phones.

      Lack of Applications/games Resource
     So far, there aren’t many applications and games developed for MTK oversea market. It’s a good opportunity for CP and
     SP to enter the market.

           Lack of Expert in Oversea Market
     Although the oversea market is very potential, however, due to its complicity, few companies are engaged on only oversea
     market.

      Official Support from MTK
      MRE is MTK’s global strategy on VAS, the importance of which is greatly raised. MTK will support strongly from both
     technique and market.




Copyright © General Mobile. All rights reserved.

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GMobi company profile

  • 1. General Mobile Technology Company Copyright © General Mobile. All rights reserved.
  • 2. Brief General Mobile Technology Company, founded on April 2011, focus on mobile platform operation and mobile Internet service. G-Mobi was invested by the world-leading mobile chipset designer MediaTek, and has offices in Taipei, Shanghai and Shenzhen. Our business coverage includes South-East Asia, Africa, India, East Europe and South America etc.. G-Mobi provides clients with total solution in mobile phone platform and mobile Internet service, including the development and operation of mobile application store, technical support of middleware platform, development and technical support of mobile application, buildup and maintain of statistic servers and billing platform. With abundant experience in mobile service, G-Mobi can provide high quality and stable services to clients. The vision of G-Mobi is to build up the largest mobile Internet service platform and provide superior and diverse services to clients. Copyright © General Mobile. All rights reserved.
  • 3. Team G-mobi started up with around 30 staff, the management team is experienced and well aware of VAS business in oversea market. We are working together to build up a health and profitable VAS ecosystem. Paul Wu, CEO Paul Wu is the CEO of General Mobile technology.He was at MediaTek for global internet service development team and help Honai Foxconn group to acquire mobile internet company while he was there. Before joining Honhai group, Paul was CEO of PocketNet , a very successful Taiwan based mobile service company , Paul spent three years to turn around the company from fill bankruptcy to profitable company and win the big service contract from Nokia and HTC. Paul received his MBA degree from Netherlands RSM business school and the bachelor of NTU Agri-Economics. Ben Liao, Chief Operating Officer Ben Liao is in charge of business development and strategic partnership. He was a consultant at McKinsey. At Prolto Supply Chain Company, he was managing director of innovation department. Before joining GMobi, he was VP of a mobile Internet company, Digital Grid. Ben Liao received his master degree from Oxford University. Carlos Hsu, VP of Engineering Carlos Hsu is in charge of server development. He was an Assistant Manager in R&D department of Taiwan Mobile. Before joining GMobi, he was the CTO of a mobile content/service provider company Pocketnet. Jacky Zhang Senior Director of Product/FAE Jacky Zhang is in charge of product development. He was an CTO for an France based mobile apps company Barefoot in Paris, France. Before joining GMobi, he was the CTO of a mobile content/service provider company Veximobile.Graduated from Zhejiang University Aaron Wang, JV GM Aaron Wang is in charge of operation and product strategy at our African JV Afmobi. He was former MediaTek MidEast and Africa manager Before joining MediaTek, he was a of business development manager at NVidea. Aaron Wang received his master degree of MBA from National Taiwan University. Copyright © General Mobile. All rights reserved.
  • 4. Globalization Taiwan Headquarter Shanghai Branch Nigeria JV with Tecno Shenzhen Branch GMobi is invested by Mediatek, one of the leading IC designer in the world. GMobi has global business coverage and 3 international offices. GMobi is devoted to provide high quality total solution to mobile phone brands and users. Copyright © General Mobile. All rights reserved.
  • 5. MRE Introduction ▪ MRE, an abbreviation for Maui Runtime Environment, is a middle ware solution based on MTK. MRE integrates middle ware engine, SDK and operation support system, providing a package solution to partners. Because MRE makes a standardized system, API can work simplify for adaptation of applications on different platform versions. Of course, system upgrading is easier. MTK official platform, Open source, Optimization, Intelligence. Solution MRE JAVA MCP 128+32 256+64 Cost Diff= Royalty + MCP FREE 2 USD ROM size 178KB 1.7MB RAM needed for Engine 800KB 400KB RAM needed for Apps 1.5MB 1MB Native Bytecode, run Runtime code machine code on JVM Performance High Low Copyright © General Mobile. All rights reserved.
  • 6. Oversea market situation  Large Shipment Overseas In 2010, in total MTK phone shipment, nearly 70 percent of that, est. 350 million, was delivered to oversea countries. It’s a large market to incorporate VAS. MRE is a default middleware platform in MTK phone.  High Demand of Local Brand VAS becomes a highlight for a handset model. Local brands are very positive to work with the service providers or other 3rd party to bring more fun to their handsets. What’s more, MRE is the preference on MTK phones.  Lack of Applications/games Resource So far, there aren’t many applications and games developed for MTK oversea market. It’s a good opportunity for CP and SP to enter the market.  Lack of Expert in Oversea Market Although the oversea market is very potential, however, due to its complicity, few companies are engaged on only oversea market.  Official Support from MTK MRE is MTK’s global strategy on VAS, the importance of which is greatly raised. MTK will support strongly from both technique and market. Copyright © General Mobile. All rights reserved.
  • 7. Oversea ARPU reference Data reference in some countries for your reference. 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 ARPU(RMB) Copyright © General Mobile. All rights reserved.
  • 8. Copyright © General Mobile. All rights reserved.
  • 9. Oversea cooperation ▪ Oversea partners: We’ve worked closely with many well-known brands in Vietnam, Indonesia, Thailand, India, Russia, such as FPT, Q-Mobile, Nexian, Spice, CSL etc. ▪ China partners: We’ve also set up cooperation with many design companies and Integratiors, such as Tecno, HuaQin, TCL, Konka etc. ▪ Operators: We are starting to work with operators under Singtel. China Oversea ODMs brands Investment Copyright © General Mobile. All rights reserved.
  • 10. Global billing system Russia Egypt China Mexico Vietnam Philippines Malaysia Nigeria Bangladesh UAE/Dubai Indonesia Cameroon Thailand India Singapore Uganda Kenya Brazil South Africa ▪ G-mobi’s billing system covers 30 countries, which is proved to be reliable. ▪ The billing system will support various billing methods, such as SMS,WAP and credits etc. Copyright © General Mobile. All rights reserved.
  • 11. Billing Share Module OTA downloading, make full use of space Download Support various Dynamic update, billing methods Billing Dynamic any problem can methods update be solved after like SMS,WAP, credits Billing Share delivery. Module Expert on MRE billing Any billing can be Technical Backstage adjusted via backstage, realization, optimize support management continually. flexible for promotion and customization Copyright © General Mobile. All rights reserved.
  • 12. Technique & service Product Technical Transparent data field training Planning Support Mission We are setting up win-win cooperation with all partners and devoted to create a health and profitable VAS ecosystem. Service We will provide technical on-site support and training as well as backstage data statistics. We will also give some suggestions based on oversea market. Target G-mobi is devoted to provide excellent value-added service to oversea users. Copyright © General Mobile. All rights reserved.
  • 13. Copyright © General Mobile. All rights reserved.
  • 14. Play It -Game Community  Economic – Minimum size requires only 25k ROM.  Flexible – Customize the unique version for clients.  Theme setting – Select the theme of your favorite style.  Multilanguage – Support multi-language display, dynamic download.  Adaptive screen – no need to change code for screen adaptation, only change configuration file in the theme.  Download resume – Save data traffic and make download convenience. Copyright © General Mobile. All rights reserved.
  • 15. Palm Chat Palm Chat —A free chatting tool on MRE platform. You can send free messages, update your phonebook via Palmchat. Copyright © General Mobile. All rights reserved.
  • 16. Yahoo Messenger + Facebook  Yahoo! Messenger - Chat with your friend, send free messages, upload photos and conduct customized settings;  Facebook - A SNS application, It can help people to communicate with friend,families and partners effectively. Copyright © General Mobile. All rights reserved.
  • 17. Opera mini Opera provide the optimal browser for any mobile phone nearly, Opera mini will give you the optimal experience for network. Copyright © General Mobile. All rights reserved.
  • 18. Case: F-Store  FPT is the second largest mobile phone brand in Vietnam;  Customized the F-store for FPT;  G-mobi and FPT operate the F-store together;  The weekly downloading has reached 50K, the phones with F-store in the market is around 100K. Copyright © General Mobile. All rights reserved.
  • 19. Case: T-Zone  Tecno is No.1 mobile phone brand in Africa, G-mobi and Tecno have established JV to expand the market of VAS in Africa;  We customized T-zone for Tecno;  H70 handset model we worked on has good reputation. • Copyright © General Mobile. All rights reserved.
  • 20. Partnership Oversea Channel China Channel First-layer Resource 2011/12/ 9 Copyright © General Mobile. All rights reserved.
  • 21. General Mobile Technology Company Contact Window China: Jasmine Long lixia.long @generalmobi.com +86 135 6496 1175 Overseas: Stone Wang stone.wang @generalmobi.com Copyright © General Mobile. All rights reserved.