Top 10 Learning Questions for: Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
1.Brand names, URLs, slogans, signs, designs and symbols are _________________.  <ul><li>Reinforcements </li></ul><ul><li>...
2. Brand equity is managed by _______________ . <ul><li>Reinforcement </li></ul><ul><li>Audit </li></ul><ul><li>Tracking <...
3. Brand extension can, except  <ul><li>Facilitate new product acceptance </li></ul><ul><li>Provide positive feedback to p...
4. The role of brands to manufacturers are except <ul><li>Organize inventory and accounting records </li></ul><ul><li>Simp...
5. Which of the following is true of brand portfolio? <ul><li>Minimizes market coverage, maximizes brand overlap </li></ul...
6. Which of the following is/are false? <ul><li>Manufacturers build brand equity by creating right brand knowledge structu...
7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of? <ul><li>Brand portfo...
8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities ...
9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a fo...
10. St. Luke's Medical Center, One of the World’s Best  is an example of  <ul><li>Brand portfolio </li></ul><ul><li>Brand ...
Top 10 Learning Answers for:  Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
1.Brand names, URLs, slogans, signs, designs and symbols are _________________.  <ul><li>Reinforcements </li></ul><ul><li>...
2. Brand equity is managed by _______________ . <ul><li>Reinforcement </li></ul><ul><li>Audit </li></ul><ul><li>Tracking <...
3. Brand extension can, except  <ul><li>Facilitate new product acceptance </li></ul><ul><li>Provide positive feedback to p...
4. The role of brands to manufacturers are except <ul><li>Organize inventory and accounting records </li></ul><ul><li>Simp...
5. Which of the following is true of brand portfolio? <ul><li>Minimizes market coverage, maximizes brand overlap </li></ul...
6. Which of the following is/are false? <ul><li>Manufacturers build brand equity by creating right brand knowledge structu...
7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of? <ul><li>Brand portfo...
8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities ...
9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a fo...
10. St. Luke's Medical Center, One of the World’s Best  is an example of  <ul><li>Brand portfolio </li></ul><ul><li>Brand ...
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Top 10 questions

  1. 1. Top 10 Learning Questions for: Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
  2. 2. 1.Brand names, URLs, slogans, signs, designs and symbols are _________________. <ul><li>Reinforcements </li></ul><ul><li>Extensions </li></ul><ul><li>Portfolios </li></ul><ul><li>Strategies </li></ul><ul><li>Elements </li></ul>
  3. 3. 2. Brand equity is managed by _______________ . <ul><li>Reinforcement </li></ul><ul><li>Audit </li></ul><ul><li>Tracking </li></ul><ul><li>Extension </li></ul><ul><li>Portfolio </li></ul>
  4. 4. 3. Brand extension can, except <ul><li>Facilitate new product acceptance </li></ul><ul><li>Provide positive feedback to parent brand </li></ul><ul><li>Cause brand dilution </li></ul><ul><li>Harm parent brand image </li></ul><ul><li>Maximize market coverage, minimize brand element </li></ul>
  5. 5. 4. The role of brands to manufacturers are except <ul><li>Organize inventory and accounting records </li></ul><ul><li>Simplify product handling </li></ul><ul><li>Offer legal protection </li></ul><ul><li>Simplify decision making </li></ul><ul><li>Secure a competitive advantage </li></ul>
  6. 6. 5. Which of the following is true of brand portfolio? <ul><li>Minimizes market coverage, maximizes brand overlap </li></ul><ul><li>Maximizes market coverage, maximizes brand overlap </li></ul><ul><li>Minimizes market coverage, minimizes brand overlap </li></ul><ul><li>Maximizes market coverage, minimizes brand overlap </li></ul><ul><li>None of the above </li></ul>
  7. 7. 6. Which of the following is/are false? <ul><li>Manufacturers build brand equity by creating right brand knowledge structures with right consumers. </li></ul><ul><li>Initial choices for brand element or identities, making up the brand is important in building brand equity. </li></ul><ul><li>Linking the brand to some other identities is not needed in creating brand equity. </li></ul><ul><li>Accompanying marketing activities and supporting marketing programs is a brand equity drive. </li></ul><ul><li>All of the above. </li></ul>
  8. 8. 7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of? <ul><li>Brand portfolio </li></ul><ul><li>Brand extension </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand revitalization </li></ul><ul><li>Brand tracking </li></ul>
  9. 9. 8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds, <ul><li>Brand equity </li></ul><ul><li>Brand elements </li></ul><ul><li>Brand evaluation </li></ul><ul><li>Brand Roles </li></ul><ul><li>All of the above </li></ul>
  10. 10. 9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of <ul><li>Brand extension </li></ul><ul><li>Brand portfolio </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand revitalization </li></ul><ul><li>Brand tracking </li></ul>
  11. 11. 10. St. Luke's Medical Center, One of the World’s Best is an example of <ul><li>Brand portfolio </li></ul><ul><li>Brand tracking </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand extension </li></ul><ul><li>Brand element </li></ul>
  12. 12. Top 10 Learning Answers for: Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
  13. 13. 1.Brand names, URLs, slogans, signs, designs and symbols are _________________. <ul><li>Reinforcements </li></ul><ul><li>Extensions </li></ul><ul><li>Portfolios </li></ul><ul><li>Strategies </li></ul><ul><li>Elements </li></ul>
  14. 14. 2. Brand equity is managed by _______________ . <ul><li>Reinforcement </li></ul><ul><li>Audit </li></ul><ul><li>Tracking </li></ul><ul><li>Extension </li></ul><ul><li>Portfolio </li></ul>
  15. 15. 3. Brand extension can, except <ul><li>Facilitate new product acceptance </li></ul><ul><li>Provide positive feedback to parent brand </li></ul><ul><li>Cause brand dilution </li></ul><ul><li>Harm parent brand image </li></ul><ul><li>Maximize market coverage, minimize brand element </li></ul>
  16. 16. 4. The role of brands to manufacturers are except <ul><li>Organize inventory and accounting records </li></ul><ul><li>Simplify product handling </li></ul><ul><li>Offer legal protection </li></ul><ul><li>Simplify decision making </li></ul><ul><li>Secure a competitive advantage </li></ul>
  17. 17. 5. Which of the following is true of brand portfolio? <ul><li>Minimizes market coverage, maximizes brand overlap </li></ul><ul><li>Maximizes market coverage, maximizes brand overlap </li></ul><ul><li>Minimizes market coverage, minimizes brand overlap </li></ul><ul><li>Maximizes market coverage, minimizes brand overlap </li></ul><ul><li>None of the above </li></ul>
  18. 18. 6. Which of the following is/are false? <ul><li>Manufacturers build brand equity by creating right brand knowledge structures with right consumers. </li></ul><ul><li>Initial choices for brand element or identities, making up the brand is important in building brand equity. </li></ul><ul><li>Linking the brand to some other identities is not needed in creating brand equity. </li></ul><ul><li>Accompanying marketing activities and supporting marketing programs is a brand equity drive. </li></ul><ul><li>All of the above. </li></ul>
  19. 19. 7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of? <ul><li>Brand portfolio </li></ul><ul><li>Brand extension </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand revitalization </li></ul><ul><li>Brand tracking </li></ul>
  20. 20. 8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds, <ul><li>Brand equity </li></ul><ul><li>Brand elements </li></ul><ul><li>Brand evaluation </li></ul><ul><li>Brand Roles </li></ul><ul><li>All of the above </li></ul>
  21. 21. 9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of <ul><li>Brand extension </li></ul><ul><li>Brand portfolio </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand revitalization </li></ul><ul><li>Brand tracking </li></ul>
  22. 22. 10. St. Luke's Medical Center, One of the World’s Best is an example of <ul><li>Brand portfolio </li></ul><ul><li>Brand tracking </li></ul><ul><li>Brand reinforcement </li></ul><ul><li>Brand extension </li></ul><ul><li>Brand element </li></ul>

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