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Xpo cutler 2

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Xpo cutler 2

  1. 1. Q & A Marketing, Advertising, & PR On a Tight Budget
  2. 2. More? www.EatMedia.com
  3. 3. The 2 Definitions of New Media ROI Return On Investment and Risk Of Inactivity
  4. 4. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
  5. 5. It’s about the Story You Tell
  6. 7. The Right Tools Gameplay
  7. 9. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
  8. 10. #1 = Search =
  9. 11. Compare and Contrast
  10. 12. Twitter <ul><li>Updates </li></ul><ul><li>Follow/Followers </li></ul><ul><li>Unfollow </li></ul><ul><li>@Replies </li></ul><ul><li>#Hashtag </li></ul><ul><li>Direct Messaging (DM) </li></ul><ul><li>Retweets (RT) </li></ul><ul><li>Native Retweets </li></ul><ul><li>Link Shortening </li></ul>
  11. 13. New Stuff … Like Group Buying <ul><li>Works best for Services </li></ul><ul><li>“ Sampling” not just discounting </li></ul><ul><li>Demand Generation = exposure </li></ul><ul><ul><li>Random, unqualified </li></ul></ul><ul><li>Demand Fulfillment = live </li></ul><ul><ul><li>Local merchants compete </li></ul></ul>
  12. 16. Context is King <ul><li>Manage the right message at the right time </li></ul><ul><li>People want you Multi-channel. Multi-screen </li></ul><ul><li>Presence </li></ul><ul><li>Listening </li></ul><ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Influencers </li></ul>
  13. 17. 5 Phases of Engagement Phase III: Subscribers Phase II: Awareness Phase IV: Participants Phase V: Advocates Phase I: Launch Content Seeding RSS Visit Comments Q&A Rating Polls Friending Post Profile Ideashare Photo/Video Upload Bookmark/Digg Publicize Broadcast Edit Moderate
  14. 18. Evolve… Dave Armano+
  15. 19. Thank You! More? www.EatMedia.com

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