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MyHomeEnergyTips <ul><li>Using the Smartphone to Help  </li></ul><ul><li>People Make Better Choices </li></ul>
<ul><li>MyHomeEnergyTips -  www.MyHomeEnergyTips.com - is a smartphone application that helps consumers make better choice...
Ballast Lane Applications <ul><li>Design, Development, and App Publishing </li></ul><ul><li>Interactivity, Context,  Multi...
What Works <ul><li>Easy to use </li></ul><ul><li>Positive feedback </li></ul><ul><li>Trends over time </li></ul>WeightWatc...
The App -  MyHomeEnergyTips.com <ul><li>A money-saving solution </li></ul><ul><li>Helps fulfill energy conservation promis...
Recommendations Delivered When and Where They Matter
Smart Choices with MyHomeEnergyTips <ul><li>Home inventory, weather, energy cost, time of day, day of week </li></ul><ul><...
Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermos...
The Magic of Mobile - Instant gratification to buy or engage - At the &quot;highest points of desire&quot; - Customer serv...
Ballast Lane Process <ul><li>Customize application and infrastructure </li></ul><ul><li>Program development and branding <...
<ul><li>www.MyHomeEnergyTips.com   </li></ul><ul><li>Larry Ehrhardt </li></ul><ul><li>Founder, Ballast Lane Applications <...
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MyHomeEnergyTips presentation and mobile marketing

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MyHomeEnergyTips presentation and mobile marketing

  1. 1. MyHomeEnergyTips <ul><li>Using the Smartphone to Help </li></ul><ul><li>People Make Better Choices </li></ul>
  2. 2. <ul><li>MyHomeEnergyTips - www.MyHomeEnergyTips.com - is a smartphone application that helps consumers make better choices about energy usage in their home. </li></ul><ul><li>You can provide your community a custom-branded version that helps them save money and earth’s resources while sharing your latest and most relevant information, projects, and products. </li></ul>
  3. 3. Ballast Lane Applications <ul><li>Design, Development, and App Publishing </li></ul><ul><li>Interactivity, Context, Multi-media </li></ul><ul><li>Education </li></ul><ul><li>Conservation </li></ul>
  4. 4. What Works <ul><li>Easy to use </li></ul><ul><li>Positive feedback </li></ul><ul><li>Trends over time </li></ul>WeightWatchers RunKeeper
  5. 5. The App - MyHomeEnergyTips.com <ul><li>A money-saving solution </li></ul><ul><li>Helps fulfill energy conservation promise </li></ul><ul><li>Find your target audience </li></ul><ul><li>Earn the right to communicate </li></ul><ul><li>A Channel to more intensive interactions </li></ul>
  6. 6. Recommendations Delivered When and Where They Matter
  7. 7. Smart Choices with MyHomeEnergyTips <ul><li>Home inventory, weather, energy cost, time of day, day of week </li></ul><ul><li>Dollars & carbon </li></ul><ul><li>Progress vs. pledge </li></ul><ul><li>“ Good Enough” Data </li></ul>
  8. 8. Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermostats / Appliances / Etc. SmartPhone Based Browser Based Bill Based Smart Meters Interaction and Feedback
  9. 9. The Magic of Mobile - Instant gratification to buy or engage - At the &quot;highest points of desire&quot; - Customer service with 1-click-to-call - Location of them and their goal - Easy connection with all other Media - Bar code scanning from any tag - Personalized incentives and alerts coupons, game-play, points ... etc.
  10. 10. Ballast Lane Process <ul><li>Customize application and infrastructure </li></ul><ul><li>Program development and branding </li></ul><ul><li>Marketing and education </li></ul><ul><li>Roll out and testing </li></ul><ul><li>Modification and support </li></ul>
  11. 11. <ul><li>www.MyHomeEnergyTips.com </li></ul><ul><li>Larry Ehrhardt </li></ul><ul><li>Founder, Ballast Lane Applications </li></ul><ul><li>(617) 233 - 8481 </li></ul><ul><li>[email_address] </li></ul><ul><li>David Cutler </li></ul><ul><li>Partnerships </li></ul><ul><li>617-331-7852 </li></ul><ul><li>[email_address] </li></ul>

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