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My homeenergytips presentation 2012

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My homeenergytips presentation 2012

  1. 2. MyHomeEnergyTips <ul><li>Using the Smart Phone to Help </li></ul><ul><li>People Make Better Choices </li></ul>
  2. 3. <ul><li>MyHomeEnergyTips is a smartphone application that easily helps consumers make better choices about energy usage in their home. </li></ul><ul><li>You can provide a custom-branded version that helps them save money and resources while sharing your latest and most relevant information and products. </li></ul>
  3. 4. The App - MyHomeEnergyTips <ul><li>A money-saving solution </li></ul><ul><li>Help fulfill energy conservation promise </li></ul><ul><li>Earn the right to communicate </li></ul><ul><li>Find your target audience </li></ul>
  4. 5. <ul><li>Mobile Applications </li></ul><ul><li>Design, Development, Publishing </li></ul><ul><li>www.ballastlane.com </li></ul>Ballast Lane Applications, LLC
  5. 6. Your New Customer
  6. 7. What Works in Mobile <ul><li>Easy to use </li></ul><ul><li>Positive feedback </li></ul><ul><li>Trends over time </li></ul>WeightWatchers RunKeeper Citizens Connect
  7. 8. It Takes A Village…
  8. 9. The Magnificent 7 of Mobile <ul><li>Anytime - All the time </li></ul><ul><li>Instant gratification to engage or buy </li></ul><ul><li>Discovery of user s goals … now </li></ul><ul><li>Customer service with 1-click-to-call </li></ul><ul><li>Scan and assess current location </li></ul><ul><li>Connect with other media </li></ul><ul><li>Personalized incentives and alerts </li></ul>
  9. 10. The App - MyHomeEnergyTips <ul><li>A money-saving solution </li></ul><ul><li>Help fulfill energy conservation promise </li></ul><ul><li>Earn the right to communicate </li></ul><ul><li>Find your target audience </li></ul>
  10. 11. Recommendations Delivered When and Where They Matter
  11. 12. Quick Setup
  12. 13. Tracking Progress in User ’ s Terms
  13. 14. Actions, Valuation, Feedback <ul><li>Home inventory </li></ul><ul><li>Weather </li></ul><ul><li>Energy cost </li></ul><ul><li>Time of day </li></ul><ul><li>Day of week </li></ul><ul><li>Dollars & Carbon </li></ul>
  14. 15. Energy Conservation Marketplace Equipment No Equipment Home Upgrade Behavior Modification Home Energy Audits Smart Thermostats / Appliances / Etc. SmartPhone Based Browser Based Bill Based Smart Meters Interaction and Feedback
  15. 16. Ballast Lane Program <ul><li>Customize application and infrastructure </li></ul><ul><li>Program development and branding </li></ul><ul><li>Marketing and education </li></ul><ul><li>Roll out and testing </li></ul><ul><li>Modification and support </li></ul>
  16. 17. <ul><li>www.MyHomeEnergyTips.com </li></ul><ul><ul><ul><li>Larry Ehrhardt </li></ul></ul></ul><ul><ul><ul><li>Founder, Ballast Lane Applications </li></ul></ul></ul><ul><ul><ul><li>617- 233 - 8481 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>David Cutler </li></ul></ul></ul><ul><ul><ul><li>Partnerships </li></ul></ul></ul><ul><ul><ul><li>617 - 331 - 7852 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>
  17. 18. PEW Survey of Smartphone Users <ul><li>35% - 58% of Americans have a smartphone. Who they are … </li></ul><ul><li>Young people - Those under the age of 45 are much more likely to own a smartphone. Leading the way are Americans age 25-34, with a whopping 58% owning smartphones. </li></ul><ul><li>&quot;The financially well-off&quot; – 51% of those who make over $75,000 per year are doing more with their smartphones </li></ul><ul><li>The college-educated - Attaining a degree at a college university makes you significantly more likely to own a smartphone. 49% of grads have one. </li></ul><ul><li>African-Americans and Latinos - 44%, well above the national average, own smartphones. </li></ul>See Full Report Here
  18. 20. By Age

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