Twitter For Us - Part II 2010 - Using Twitter to Make Social Change - Listening Tools

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Twitter for Social Change - Continued
Thinking through what we've learned
Looking ahead at how to manage/maximize the use of listening tools.
Also - examining how advocacy campaigns have used Twitter to broaden reach and impact

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Twitter For Us - Part II 2010 - Using Twitter to Make Social Change - Listening Tools

  1. 1. What do we do next? Twitter for Us – Part II Listening Tools & Collaboration
  2. 2. Rememeber Me? <ul><li>Overall thoughts? </li></ul><ul><li>Listening? Watching conversations? </li></ul><ul><li>Toe-in-the-water tweets? </li></ul><ul><li>Your role in all of this? </li></ul>Twitter for Us - Part II - FCPCommunications.com
  3. 3. Did Twitter feel like this to anyone? Twitter for Us - Part II - FCPCommunications.com
  4. 4. Did Twitter feel like this to anyone? Twitter for Us - Part II - FCPCommunications.com
  5. 5. Last Time / Today Twitter for Us - Part II - FCPCommunications.com <ul><li>Last Time </li></ul><ul><li>Twitter in a nutshell </li></ul><ul><li>What it is </li></ul><ul><li>How to listen </li></ul><ul><li>Take the plunge </li></ul><ul><li>See what happens </li></ul><ul><li>This Time </li></ul><ul><li>Listening Tools </li></ul><ul><li>Tag-teaming the Twitterverse </li></ul><ul><li>Let’s get going </li></ul>
  6. 6. Where we’ve been Twitter for Us - Part II - FCPCommunications.com
  7. 7. Basic Listening <ul><li>Twitter Home Page – List of tweets </li></ul><ul><li>People you are following </li></ul>Twitter for Us - Part II - FCPCommunications.com
  8. 8. <ul><li>Search for terms that matter to you </li></ul><ul><li>Search.Twitter.com </li></ul><ul><li>See what happens… </li></ul><ul><li>See who is talking… </li></ul>Basic Searching Twitter for Us - Part II - FCPCommunications.com
  9. 9. Search a “hashtag” Twitter for Us - Part II - FCPCommunications.com
  10. 10. Using Lists to Manage Information Twitter for Us - Part II - FCPCommunications.com
  11. 11. But with all this data flowing by… <ul><li>There are tools to help you manage </li></ul><ul><li>Help is a few clicks away </li></ul><ul><li>Tools to help you listen, sort, and manage your tweets </li></ul>Twitter for Us - Part II - FCPCommunications.com
  12. 12. TweetDeck hootsuite Twitter for Us - Part II - FCPCommunications.com
  13. 13. TweetDeck.com Twitter for Us - Part II - FCPCommunications.com
  14. 14. This is where you type your 140 Twitter for Us - Part II - FCPCommunications.com
  15. 15. Each column can be search term – see it all at once… Twitter for Us - Part II - FCPCommunications.com
  16. 16. You can even track your Facebook Account Twitter for Us - Part II - FCPCommunications.com
  17. 17. Twitter for Us - Part II - FCPCommunications.com
  18. 18. Type 140 here Twitter for Us - Part II - FCPCommunications.com
  19. 19. Twitter – on hootsuite Twitter for Us - Part II - FCPCommunications.com
  20. 20. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com
  21. 21. <ul><li>Multiple users on one twitter account – good for organizations </li></ul><ul><li>You can set tweets to go out at certain time </li></ul><ul><li>Considered to have BEST tracking tools of any free software </li></ul><ul><ul><li>How many people retweeted? </li></ul></ul><ul><ul><li>Who adopted my link – but tweeted their own message? </li></ul></ul><ul><li>Uses url shortener owl.ly </li></ul>Twitter for Us - Part II - FCPCommunications.com
  22. 22. How do we work together? Twitter for Us - Part II - FCPCommunications.com
  23. 23. MAKE IT EASY Twitter for Us - Part II - FCPCommunications.com
  24. 24. MAKE IT EASY Twitter for Us - Part II - FCPCommunications.com
  25. 25. Twitter for Us - Part II - FCPCommunications.com
  26. 26. JUST ADD IT IN… Twitter for Us - Part II - FCPCommunications.com
  27. 27. Here’s the Talking Points… Twitter for Us - Part II - FCPCommunications.com
  28. 28. Now, Take it to Facebook… Twitter for Us - Part II - FCPCommunications.com
  29. 29. Now, Take it to Twitter… Twitter for Us - Part II - FCPCommunications.com
  30. 30. Some next steps for us… <ul><li>Pre-tweets – can we send out some common messaging? </li></ul><ul><li>Re-tweets – can we try to retweet when peers send tweets? </li></ul><ul><li>Tweet Days – can we work with our allies? </li></ul><ul><li>Test a Hashtag – #(you name it) </li></ul>Twitter for Us - Part II - FCPCommunications.com
  31. 31. Some next steps for you… <ul><li>Keep listening – and then listen more </li></ul><ul><li>Try stuff – tweet, see if anyone retweets & learn </li></ul><ul><li>Use a tool – to help manage the data flow </li></ul>Twitter for Us - Part II - FCPCommunications.com
  32. 32. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294

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