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Unraveling LinkedIn: Best Practices for College Students & Recent Graduates


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LinkedIn is a powerful, professional online network. The communication on this platform can be very different than other social networks. This presentation provides some basics to get you started. Have fun and enjoy.

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Unraveling LinkedIn: Best Practices for College Students & Recent Graduates

  1. 1. Unraveling LinkedIn® Best Practices for College Students & Recent Graduates By Danielle Conte April 2016
  2. 2. This presentation was designed for a group of students in my BUSINESS 250: Consumer Behavior class at Farmingdale State College who selected a complimentary 30-minute LinkedIn® Best Practices Session over a free Oreo® cookie, a $1 bill or nothing at all, during a class exercise.
  3. 3. My parents said I should be on LinkedIn Can I really find a job on here? I set up an account but haven’t done much with it yet. How do I build up my network? I think it could benefit my future if I learn how to use it © Duarte, Inc. 2014 Look familiar? Let’s dive in!
  4. 4. Good news! Students & Recent Grads are the Fastest Growing Segment on LinkedIn®. More and more members of your peer group are using the platform. More Good News. The Core Users are professionals ages 30-49. There is a good chance your future boss and co-workers use the site.
  5. 5. It’s true. Your LinkedIn® profile is home to your online resume that features your skills, experience and education, but it is much more than that. LinkedIn® is the largest professional network in the world with 347+ million members worldwide. This network consists of individuals and groups. People and relationships require ongoing effort if you want to build and maintain an authentic network.
  6. 6. Why Be a Part of LinkedIn? Connections Job Postings The Power of LinkedIn® Blogging/Publishing Platform Groups Recommendations & Endorsements Search & Messaging Platform Home to Your Professional Profile Opportunity to build Offline Connections Access to Content Graphic © Duarte, Inc. 2014 Companies
  7. 7. Your Profile Before making updates to your profile be sure to turn off the “Sharing profile edits” box in the Privacy & Settings section and make sure the change is saved. Do not flood your connections’ newsfeed with every minor change or update you make to your profile.
  8. 8. Profile Picture DO’s and DON’Ts DO’s DON’Ts Do hire a professional photographer to take your picture OR ask a friend to take your picture. No selfies. Do use a recent photo. Do look professional and personable. Smile. Do be aware of the background, lighting and your choice of attire. Do check to see how your profile appears when it is cropped or resized. Do look at how your photo appears in the newsfeed as well as on your profile page. Don’t use a picture with anyone else in it. No dogs, babies, friends, family members, or celebrities. Don’t constantly update your profile picture. This isn’t Instagram or Facebook. Don’t use a photo you would not want the CEO of a major corporation to see. Don’t use a photo that is so artistic that you are unrecognizable. Don’t forget you can increase your views by 11x when you have a profile picture.*
  9. 9. Your Profile Headline Your 120-character headline and photo are the first impressions and most important parts of your profile. Here are 4 tips for creating an impactful headline with some examples from Pete Leibman, Executive Recruiter. Remember to feature keywords in your headline that will show up in search results. Avoid self-important buzzwords (e.g. maven, expert, guru.)
  10. 10. Your Profile URL Remember to change the URL LinkedIn provides you to a vanity URL using your name. It is just good branding to see your name instead of a random series of numbers and letters. This allows your profile to be found easier when people are searching for you. It also better allows you to add your URL to your email signature, resume or business cards. Visit Customizing Your Public Profile URL for instructions.
  11. 11. Your Contact Information Remember to add your contact information to your profile. If you list an email address, use a personal email address that you check consistently. If you are currently employed with a company, don’t list your employer’s email address as you will get contacted by recruiters and external companies using the information provided. I don’t recommend using a cutesy email address that makes you appear unprofessional. If you feature your Twitter user name or blog/website in your contact information, just remember it will be reviewed by employment and business prospects, recruiters, and human resources professionals.
  12. 12. Your Experience & Education Your reputation, both good and bad, can spread like wild fire. Be sure you remain completely truthful and accurate with every bit of information you post online AND share offline. In the Experience and Education areas of your profile, never claim to have work experience, a job title, a degree, a certification or an award that you did not earn or receive. If you are a few months shy of receiving your Bachelor’s degree, clearly list the anticipated graduation date.
  13. 13. Your Profile Populate the rest of your profile areas with information that is truthful and useful. Note the “Posts” function allows you to publish articles you write. This greatly increases your visibility with your network.
  14. 14. Your Current and Future Connections How you build and maintain your professional network will determine your reputation and strength of your network. No one wants to be linked to a spammer! Make every message you send authentic, valuable, and custom to the recipient. DO NOT spam your contacts or prospects. The request to connect etiquette on this network can be very different from Instagram, Snapchat, Facebook and Twitter, where people follow and connect with strangers instantaneously. There are people who will not accept LinkedIn invitations if they do not personally know you. If you want to connect with someone you do not know, it is strongly recommended you send a personalized introduction message to explain why you would like to connect with that person. If you already know the person and want to send them an invitation to connect, a personalized message is a nice gesture but not required.
  15. 15. The Mobile Apps 47% of users visit Linkedin via mobile. Be sure to download the free LinkedIn App and update the App regularly. There is also a LinkedIn Job Search App with location based search. You can get alerts when there are new jobs posted in your area. The App will tell you if someone in your network is affiliated with that job opening.
  16. 16. Closing Thoughts Develop a credible profile that speaks to the value you bring to your current or future profession. Build a meaningful and authentic professional network. Invest in the relationships you make over time. Remember the etiquette and communication flow is more formal than other social networks. Show people you respect their time by sending personalized messages. No one likes to receive SPAM.
  17. 17. Danielle Conte LinkedIn Twitter @dconte05 Thank You!
  18. 18. LinkedIn® is a registered trademark of LinkedIn Corporation © 2016 Cover Image - Copyright franckreporter via - Photo ID 49215872 Infographic slide 4 (c) @WahibaChair Image slide 5 “Social Media Explained” via Websites by the Month Melonie Dodaro The LinkedIn Code. Copyright © Melonie Dodaro, 2014. All Rights Reserved. Jeff Bullas LinkedIn Facts and Statistics You Need to Share statistics-you-need-to-share/ Pete Leibman Please Change Your LinkedIn Headline Now. Here's Why and How. 20140611214034-7483005-please-change-your-linkedin-headline-now-here-s-why-and-how Claim Your Vanity URL Tips-to-Boost-Your-Profile-s-Views Images, artwork and chart designs on slides 3, 6, 7, 8, 9, 10, 11, 12, 14 are © Duarte, Inc. 2014 The Twitter bird logo is a registered trademark of Twitter. Sources