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Good Editing Is The Best Marketing

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Join Ann Moller, Bowker’s editorial expert in this Q&A-style webinar, the second in the Bowker/DCL series. By attending you will learn:
• Different types of editing
o Developmental
o Copy-editing/line editing
o Fact-checking
• The value of each of these edits to the ultimate sale of the book
o Good editing = good marketing
o Different editors bring different strengths, so good to go with several sets of eyes
o Taking criticism – it’s not personal!
o What editors do that writing groups can’t

Published in: Marketing, Business, Technology
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Good Editing Is The Best Marketing

  1. 1. Ann Moller & Laura Dawson Good Editing Is The Best Marketing May 15, 2014
  2. 2. Experience the DCL Difference DCL blends years of conversion experience with cutting-edge technology and the infrastructure to make the process easy and efficient. • World-Class Services • Leading-Edge Technology • Unparalleled Infrastructure • US-Based Management • Complex-Content Expertise • 24/7 Online Project Tracking • Automated Quality Control • Global Capabilities
  3. 3. Valuable Content Transformed • Document Digitization • XML and HTML Conversion • eBook Production • Hosted Solutions • Big Data Automation • Conversion Management • Editorial Services • Harmonizer
  4. 4. We Serve a Very Broad Client Base . . .
  5. 5. . . . Spanning All Industries • Aerospace • Associations • Defense • Distribution • Education • Financial • Government • Libraries • Life Sciences • Manufacturing • Medical • Museums • Periodicals • Professional • Publishing • Reference • Research • Societies • Software • STM • Technology • Telecommunications • Universities • Utilities
  6. 6. Introduction • www.dclab.com/resources/surveys/dcl-bowker-2014-digital-publishing
  7. 7. Ann Moller & Laura Dawson
  8. 8. Types of Editing
  9. 9. Developmental Editing
  10. 10. Copy Editing/Line Editing
  11. 11. Fact Checking/Legal Vetting
  12. 12. Style Guides
  13. 13. Common Problems
  14. 14. Professional Presentation
  15. 15. Accepting Constructive Criticism
  16. 16. Q&A Linda Cassola Senior VP of Sales and Marketing LCassola@dclab.com Laura Dawson Product Manager, Identifiers Laura.Dawson@bowker.com

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