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We Are All Publishers Now


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Keynote presentation given at Join the Conversation in May 2009. All businesses are essentially publishers these days. As both a longtime marketing executive and a publisher, I share my experience as a publisher to these new “publishers”. Included in the presentation are topics heretofore thought of as a publisher’s responsibility but have parallels for businesses of all sizes in their marketing. These include the following:
* Editorial planning
* Breaking News
* Syndication
* Content as marketing
* Metrics & Analytics
This shows how a marketer thinking like a publisher can cost effectively communicate with their community.

Published in: Technology, Business
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We Are All Publishers Now

  1. 1. Joining the Conversation We’re all publishers now Are you ready? may 2009
  2. 2. Memphis “Publishers” <ul><li>Memphis Daily News </li></ul><ul><li>Commercial Appeal </li></ul><ul><li>“ Fedex Flyer”? </li></ul><ul><li>“ AutoZone Appeal”? </li></ul><ul><li>“ Pinnacle Post”? </li></ul><ul><li>??? </li></ul>
  3. 3. Video: Who is in charge?
  4. 4. The Great Restructuring No Media Filter Media model: From Scarcity to Abundance
  5. 5. 6 Keys to Publishing circa 2009 <ul><li>editorial planning </li></ul><ul><li>breaking news </li></ul><ul><li>expert citizen journalists </li></ul><ul><li>syndicate & communicate </li></ul><ul><li>metrics & analytics </li></ul><ul><li>disruption = opportunity </li></ul>
  6. 6. editorial planning
  7. 7. Video: Responding to the unpredictable
  8. 10. pro-am journalism
  9. 11. syndicate & communicate
  10. 12. syndicate & communicate
  11. 13. metrics & analytics
  12. 14. disruption = opportunity
  13. 15. Video: Doing the unexpected for your customers
  14. 16. disruption = opportunity
  15. 17. 719 2 nd Avenue, 14 Floor, Seattle Dave Chase [email_address] 206-384-4594 The Art of Revenue Traction