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Polysync, 2017 - Cool Vendor case study

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In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

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Polysync, 2017 - Cool Vendor case study

  1. 1. C O O L V E N D O R I N A U T O M O T I V E E L E C T R O N I C S , 2 0 1 7 As a data capture platform, Polysync's aim is to develop autonomous vehicle and improve advanced driver assistance systems. Winning the Cool Vendor Until our interview, Polysync had no idea that they had won the Cool Vendor and therefore it hadn't had any impact on them. PolySync has won another award, but the return on investment was unclear, so they decided to not use it. They further don't have any budget for awards. PolySync decided to do it on their own because the industry they are in "is finite in the number of potential customers". They talked to analysts about scooping a project for them. There are only a few that control that industry and they had connections to them, which is why they didn't see the need to work with analysts. M O R E D E T A I L S O N C O O L V E N D O R F O R U M 2 0 1 8 : H T T P : / / W W W . G A R T N E R O B S E R V A T O R Y . O R G / G A R T N E R O B S E R V A T O R Y , A U E B S R E S E A R C H P R O J E C T Analyst Relationship

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