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Active write, 2017 - Cool Vendor case study

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In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

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Active write, 2017 - Cool Vendor case study

  1. 1. THEY OFFER�AN INNOVATIVE SOLUTION TO SOLVE CONTENT CHAOS: "INSTEAD OF STORING CONTENT IN FILES, ACTIVEWRITE CONVERTS THE CONTENT INTO LOGICAL DATA COMPONENTS, SUCH AS PARAGRAPHS, HEADINGS, TABLES, CHARTS, AND LISTS." WINNING THE CV "It was quite an honour for us." They did a demo on the product with Gartner, which impressed Gartner's people so much that they got nominated as a CV.� They became a Cool Vendor 17 month after writing the idea on paper."� USING THE CV They have the CV-badge and the CV-report on their website, as well as the CV Logo in the email. The President at ActiveWrite,�Vernon Kennedy has it on his business card.� It helps to raise internal morale.� ANALYST RELATIONSHIP MORE DETAILS ON COOL VENDOR FORUM 2018: HTTP://WWW.GARTNEROBSERVATORY.ORG/ GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT One of the co-founders collected opinions from as many analysts as possible about their product idea to get critical and constructive feedback from them.� They have regular calls with analysts and have probably spoken with 20 Gartner analysts multiple times. Over a four or five month period they had� three or� four analysts calls a week. Further, they meet analysts at events such as symposiums. �"Building long-term relationships with people is the key. Our Gartner representative is absolutely fantastic!" Some analysts approached them proactively and introduced them to people in the industry that would be important to the success of their company. Because of a temporal bottleneck, ActiveWrite has not reached out to other research firms than Gartner yet. COOL VENDOR IN CONTENT SERVICES, 2017

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