Blogging for Advisors David Cesarini, BA, FMA December 5, 2009 Cesarini.ca Cesarini.ca
Why Blog? <ul><li>Over 77% of active internet users read blogs </li></ul><ul><ul><li>Share news and information </li></ul>...
How to Start Blogging <ul><li>Write your bio </li></ul><ul><li>Write your first post </li></ul><ul><li>Add subscribers </l...
Create an Authentic Online Bio <ul><li>Choose: Personal, or Professional blog </li></ul><ul><li>Use your real name, work i...
 
Write your First Article <ul><li>Pick your blog format </li></ul><ul><ul><li>Newsletter, journal, commentary, or manual </...
Add Subscribers <ul><li>Email your blog to friends and clients </li></ul><ul><li>Cross promote </li></ul><ul><ul><li>On Fa...
Blog Workshop <ul><li>Want hands-on training?  </li></ul><ul><ul><li>See the selection of internet networking workshops at...
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Blogging For Financial Advisors

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Build your network using internet websites, for more information visit http://www.Cesarini.ca

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Blogging For Financial Advisors

  1. 1. Blogging for Advisors David Cesarini, BA, FMA December 5, 2009 Cesarini.ca Cesarini.ca
  2. 2. Why Blog? <ul><li>Over 77% of active internet users read blogs </li></ul><ul><ul><li>Share news and information </li></ul></ul><ul><ul><li>Stay in touch </li></ul></ul><ul><ul><li>Make new connections </li></ul></ul>
  3. 3. How to Start Blogging <ul><li>Write your bio </li></ul><ul><li>Write your first post </li></ul><ul><li>Add subscribers </li></ul>
  4. 4. Create an Authentic Online Bio <ul><li>Choose: Personal, or Professional blog </li></ul><ul><li>Use your real name, work info & education </li></ul><ul><li>Add a profile photo (not a logo) </li></ul>
  5. 6. Write your First Article <ul><li>Pick your blog format </li></ul><ul><ul><li>Newsletter, journal, commentary, or manual </li></ul></ul><ul><li>Choose a relevant subject </li></ul><ul><ul><li>Recent, local, material, topical </li></ul></ul><ul><li>Write regularly </li></ul>
  6. 7. Add Subscribers <ul><li>Email your blog to friends and clients </li></ul><ul><li>Cross promote </li></ul><ul><ul><li>On Facebook, and LinkedIn </li></ul></ul><ul><li>Connect with related blogs </li></ul><ul><ul><li>Make comments, add blogroll, guest post </li></ul></ul>
  7. 8. Blog Workshop <ul><li>Want hands-on training? </li></ul><ul><ul><li>See the selection of internet networking workshops at Workshop.Cesarini.ca </li></ul></ul>

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