Engaging Your Audience Through Social Media

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Presented at the Virginia Association of Museums Annual Conference at The Homestead Resort in Hot Springs, VA on March 11, 2013

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  • Title Slide
  • There are many social networking sites in many different categories. Today we are just going to touch on the most popular however we just wanted to show you today that there are many, many out there that you may want to explore.
  • There are many social networking sites in many different categories. Today we are just going to touch on the most popular however we just wanted to show you today that there are many, many out there that you may want to explore.
  • Paul Butler (a Facebook Engineer) put together a stunningly visual social media map connecting pairs of friends on Facebook from their respective locations across the globe. What came out was a beautifully rendered map of the world with countries in all five continents aglow. Streams of fluorescent blue lines overlap each other across this representation of people and their social links. Indeed what it has illustrated is that we in the age of interconnectivity have made the world much smaller with human ties spanning across oceans. The social media map represented in Butler’s illustration speaks volumes on how the internet has revolutionized human contact and expansion of social horizons. People in Facebook, regardless of the depths in their friendships, are privy to what others post such as personal pictures, favorite videos and their opinions. What this map also shows is that this much data has been collected and can be benefitted from by anyone with access and the proper tools. While it is a warm reflection of reality to most idealists, it may not be looked upon positively by others with a different world view.
  • Engaging Your Audience Through Social Media

    1. 1. VIDEO
    2. 2. 60 Seconds on FacebookComments 510,404Posts Liked 382,861Messages Sent 231,605Photos Added 134,849Friendships Approved98,604Status updates 82,557Wall Posts 79,364Events Invites Received74, 204Pages Liked 72, 816 1,789,736Photos Tagged 66,168 Actions PerformedLinks Shared 55,304
    3. 3. Key Resources and Updates1.VAM: Engaging your Audience with Social Media Facebook Group2.www.mashable.com3.www.commoncraft.com/video/social-media4.www.allfacebook.com5.www.socialmediaexaminer.com6.www.facebook.com/marismith7.www.prdaily.com8.http://socialmedia.policytool.net9.www.addictomatic.com10.www.socialmention.com11.www.nutshellmail.comLinkedIn Groups•Social Media Marketing•Public Relations and Communications Professionals

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