Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mbo Slides

387 views

Published on

Slide deck from presentation to Masters of Business Online Conference in October 2009

  • Be the first to comment

  • Be the first to like this

Mbo Slides

  1. 2. The Legal Landscape Of Corporate Blogging
  2. 3. Issues For Employers <ul><ul><li>Copyright and Trademark Infringement </li></ul></ul><ul><ul><li>Defamation Claims </li></ul></ul><ul><ul><li>Privacy Laws </li></ul></ul><ul><ul><li>Section 230 Protections </li></ul></ul>
  3. 4. Copyright Infringement <ul><li>Understand Fair Use (17 U.S.C. §107) </li></ul><ul><ul><li>Permitted Purposes = criticism, comment, news reporting, teaching, scholarship, research </li></ul></ul><ul><ul><li>Also, look at amount of original work copied, creative nature of original work copied, substitutive effect of copying work </li></ul></ul>
  4. 5. Defamation <ul><li>A false statement of fact that is harmful to someone’s reputation </li></ul><ul><ul><li>A publication to someone other than one defamed </li></ul></ul><ul><ul><li>A false statement of fact </li></ul></ul><ul><ul><li>That is understood as (a) being of and concerned with plaintiff and (b) ending to harm the reputation of plaintiff </li></ul></ul>
  5. 6. Data Privacy <ul><li>US and EU privacy laws </li></ul><ul><li>Regulated Types of Information in US </li></ul><ul><ul><li>Medical Information (e.g., HIPAA) </li></ul></ul><ul><ul><li>Financial Information (e.g., GLB) </li></ul></ul><ul><ul><li>Children’s Information (e.g., COPPA) </li></ul></ul><ul><li>Confidentiality Agreements </li></ul>
  6. 7. Section 230 Protections <ul><li>47 USC §230 (part of Communications Decency Act) </li></ul><ul><ul><li>Protects blog owners from claims arising from entries by guest bloggers and comments </li></ul></ul><ul><ul><li>There is an issue of whether §230 provides protection for information republished from other blogs or articles </li></ul></ul><ul><ul><li>Key: Are you a “publisher”? </li></ul></ul>
  7. 8. New FTC Guidelines <ul><li>“ Final Guide Concerning the Use of Endorsement and Testimonial in Advertising” (16 C.F.R. Part 255) </li></ul><ul><li>Bloggers are required to disclose a material connection they share with the seller of a product or service which the blogger endorses </li></ul><ul><li>http://www.ftc.gov/opa/2009/10/endortest.shtm </li></ul>
  8. 9. Employer Protection <ul><li>Terms of Use </li></ul><ul><ul><li>Does not provide defense for all claims – e.g., “Information on blog is merely opinion of authors…” vs. defamation claim arising from blog post </li></ul></ul><ul><li>Privacy Policy </li></ul><ul><li>Policy on Blogging and Social Media </li></ul><ul><ul><li>Good training is best practice </li></ul></ul><ul><ul><li>Policy may protect you against liability from employee </li></ul></ul>
  9. 10. blog.alerdingcastor.com

×