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Mbo Slides


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Slide deck from presentation to Masters of Business Online Conference in October 2009

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Mbo Slides

  1. 2. The Legal Landscape Of Corporate Blogging
  2. 3. Issues For Employers <ul><ul><li>Copyright and Trademark Infringement </li></ul></ul><ul><ul><li>Defamation Claims </li></ul></ul><ul><ul><li>Privacy Laws </li></ul></ul><ul><ul><li>Section 230 Protections </li></ul></ul>
  3. 4. Copyright Infringement <ul><li>Understand Fair Use (17 U.S.C. §107) </li></ul><ul><ul><li>Permitted Purposes = criticism, comment, news reporting, teaching, scholarship, research </li></ul></ul><ul><ul><li>Also, look at amount of original work copied, creative nature of original work copied, substitutive effect of copying work </li></ul></ul>
  4. 5. Defamation <ul><li>A false statement of fact that is harmful to someone’s reputation </li></ul><ul><ul><li>A publication to someone other than one defamed </li></ul></ul><ul><ul><li>A false statement of fact </li></ul></ul><ul><ul><li>That is understood as (a) being of and concerned with plaintiff and (b) ending to harm the reputation of plaintiff </li></ul></ul>
  5. 6. Data Privacy <ul><li>US and EU privacy laws </li></ul><ul><li>Regulated Types of Information in US </li></ul><ul><ul><li>Medical Information (e.g., HIPAA) </li></ul></ul><ul><ul><li>Financial Information (e.g., GLB) </li></ul></ul><ul><ul><li>Children’s Information (e.g., COPPA) </li></ul></ul><ul><li>Confidentiality Agreements </li></ul>
  6. 7. Section 230 Protections <ul><li>47 USC §230 (part of Communications Decency Act) </li></ul><ul><ul><li>Protects blog owners from claims arising from entries by guest bloggers and comments </li></ul></ul><ul><ul><li>There is an issue of whether §230 provides protection for information republished from other blogs or articles </li></ul></ul><ul><ul><li>Key: Are you a “publisher”? </li></ul></ul>
  7. 8. New FTC Guidelines <ul><li>“ Final Guide Concerning the Use of Endorsement and Testimonial in Advertising” (16 C.F.R. Part 255) </li></ul><ul><li>Bloggers are required to disclose a material connection they share with the seller of a product or service which the blogger endorses </li></ul><ul><li> </li></ul>
  8. 9. Employer Protection <ul><li>Terms of Use </li></ul><ul><ul><li>Does not provide defense for all claims – e.g., “Information on blog is merely opinion of authors…” vs. defamation claim arising from blog post </li></ul></ul><ul><li>Privacy Policy </li></ul><ul><li>Policy on Blogging and Social Media </li></ul><ul><ul><li>Good training is best practice </li></ul></ul><ul><ul><li>Policy may protect you against liability from employee </li></ul></ul>
  9. 10.