This is you. You’re new at a conference. And these are all the other attendees at the conference. [CLICK] One of the most important aspects of going to conferences is this: [CLICK]
Networking. For many attendees this is one of the most difficult things to do. Why, you ask...? http://www.flickr.com/photos/craigmod/5705176798/sizes/l/in/photostream/
Most of these people are going to be complete strangers to you. As a consquence [CLICK]: You feel lost. This landscape of potential opportunity is a landscape of possible failure. But there’s another problem: [CLICK] Here’s what we heard from a seasoned conference attendee. Your time is precious, and there’s a lot of people to meet (once you stop being a baby). You have no clue who these people. MeetMarket is a mobile application that infuses your conference experience with social information and recommendations, helping you know where to go to find [CLICK] your crowd.
Walk audience through what we’re going to present so they know how we got from problem statement to solution
Goals of research: understand how people handle the aforementioned challenges of conferences
Obviously, we weren’t the first ones to address this problem. We found a number of systems that had the goal of matching people at conferences. However... • Most approach approached the problem from a technological perspective, rather than focussing on the user first • They impose behavioral changes on participants • For instance, UbER-Badge (pictured) recognizes when matched people are near each other and displays a message to that end • The public nature of the messages imposes a social obligation on both users, ironically disempowering them in the networking process We wanted to look at the situation with a user-centered focus. Important question: what are people already doing, and how can we support them? Thusly, we started with user research. We’ll walk you through until your ears bleed.
- 6 participants - 2 conferences - XX pages of rich notes - participants were asked... - write everything they find interesting or important - include add’l relevant artifacts - provided with journals, writing prompts, disposable cameras
- 7 interview participants - all had recently attend ed a conference - 45-90 minute interview s - focus on networking experience at conf erence http://www.flickr. com/photos/krystiano/ 5113472456/sizes/o/in/photostream/
- combed through diaries and interview transcripts, looking for... - themes - ideas - notions, spoken and implied - clustered to identify themes and relationships
- homed in on networking aspects of ethnographic research - constructed needs statements for a persona that was identified as the target user - dropped all aspects that are too hairy to tackle - community status issues (can’t change how people hold each other in regard) - psychological issues (awkwardness, shame, fear) etc. Although we did think of just putting betablockers in people’s juice - [CLICK] Let’s look at what we found:
- Tweet about the conference - Establishes a backchannel - After-hours stuff at least as important as conference content
We uncovered a number of pain points, and we’ll highlight a few that remained important throughout the project - too many impressions (too many people to remember) - strategize/value (time tradeoffs) - organize followup (again related to # of people) - feeling alone
(backchannel: Twitter) prioritize for value... understand what’s valuable at the conference
- What does all this mean for you...? - Many of these user needs point one overarching need: to cut through the noise and identify points of value in the conference - (re)introduce crowd concept...
...and dream of a world in which you could find them and they would love you and you would be happy...
...so let’s look at what your crowd is made up of... - your buddies... - people you know... - people you know you want to meet... - *people you don’t know but might be interested in* - these are people with whom you share interests, connections, or even personality quirks. they’re people you’d invite to dinner if you knew who they were.... - new question: who are they?
A brief walkthrough of our design process...
Ideation phase... working through need statements to possible solutions
- it’s useful to quickly identify design alternatives
Wireframes (and functional specification) followed sketches. Basis for our final design/implementation plan
The front stage of the MeetMarket experience is MeetMarket App, the smartphone app we designed for iOS. If we continue developing MeetMarket, we plan to expand to Android and web-based clients as well. On the backstage, a CouchDB server hosts all the master data to keep the clients in sync. It stays in sync with social media services like Twitter, LinkedIn, and Foursquare in order to kickstart the preference profiles of MeetMarket users. Python daemons perform the calculations that power MeetMarket’s recommendations.
s’ att endee 8 5% of und to be s fo ! tweet ce-related ren confe ovic et al. (Stank 10) 20WHAT PEOPLE DO TO BE ‘SOCIAL’
USELESS CONVERSATION SIMULTANEOUSLY STRATEGIZE,TOO MANY EXTRACT VALUEIMPRESSIONS COMPETITION FORLACK OF PARITY INTEREST PAIN!⚡!POINTSLIMITED TIME → HIGH HORROR OFCOST OF WASTED TIME ORGANIZED NETWORKINGGETTING THE “IN” FEELING ALONEORGANIZEFOLLOW-UP INVISIBLE SOCIAL BARRIERS
HAVE PRODUCTIVE CONVERSATIONSSEE AND RECONNECT WITH FRIENDSLEARNASPIRATIONSENHANCE YOUR REPUTATIONFEEL AS PART OF A COMMUNITYMEET PEOPLE ON ALL LEVELS OF SOCIAL HIERARCHY
BREAK DOWN FORMALITY “BEING KNOWN”PARTICIPATE IN BEING INVOLVEDBACKCHANNEL SUCCESS FACTORSSUPPRESS PRIORITIZEYOUR FEARS FOR VALUEPREPARE GAININ ADVANCE EXPERIENCE
My buddiesRelevant uncertainties What are they up to? The masses How are we connected? Who are they? People I might be interested in Increasing social distance People I want to meet People I knowSOCIALMAKEUP OF My buddiesTHE CROWDRelevant uncertainties What are they up to?
People I know My buddies + Relevant uncertainties What are they up to? How are we connected? Who are they? = DESIGNCHALLENGE
IDEATION SKETCHES WIREFRAMES WALK-THROUGHATTENDEES START SCREEN SORT ATTENDEE LIST SEARCH FOR ATTENDEES by rst by name, organization and name, last notes content name, organization CROWD ATTENDEES FACTOR Each attendee has a pro le in How likely the application. Tapping an are the in attendee brings up the pro le your crowd?
IDEATION SKETCHES WIREFRAMES WALK-THROUGHSCHEDULE START SCREEN SEARCH SCHEDULE for keywords and speakers SCHEDULE EVENT Each event has a detail screen in the application. Tapping an event brings up the details
IDEATION SKETCHES WIREFRAMES WALK-THROUGHSCHEDULE START SCREEN YOUR SCHEDULE can be SEARCH SCHEDULE viewed by for keywords and speakers tapping this button SCHEDULE EVENT Each event has a detail screen in the application. Tapping an event brings up the details STARRING EVENTS puts them on your personal schedule
IDEATION SKETCHES WIREFRAMES WALK-THROUGHSCHEDULE START SCREEN YOUR SCHEDULE can be SEARCH SCHEDULE viewed by for keywords and speakers tapping this button CROWD SCHEDULE EVENT FACTOR Each event has a detail screen in the application. Tapping an event brings up the details STARRING EVENTS puts them on your personal schedule
IDEATION SKETCHES WIREFRAMES WALK-THROUGHSCHEDULE DETAIL SCREEN DISCUSSION Follow the social media stream for this event and participate EVENT INFORMATION Learn more about the content of the event and the presenters. Presenters can have pro les on MeetMarket too
IDEATION SKETCHES WIREFRAMES WALK-THROUGHSCHEDULE DETAIL SCREEN DISCUSSION Follow the social media stream for this event and participate YOUR CROWD Know who’s going.
IDEATION SKETCHES WIREFRAMES WALK-THROUGH INTELLIGENCE Look forRADAR SCREEN speci c topics or trends in the conference SHORT ITEMS AGGREGATED buzz FROM VARIOUS SOURCES Attendees can connect their social media accounts with MeetMarket to be on other people’s radar
IDEATION SKETCHES WIREFRAMES WALK-THROUGHFACES START SCREEN CROWD STATS Shows how your ‘face recognition’ stacks up to the rest of the conference GET TO KNOW YOUR CROWD Tap to play a quick round of FaceCards CROWD GALLERY Attendees whose faces you have successfully learned show up in the gallery
IDEATION SKETCHES WIREFRAMES WALK-THROUGHFACES GAME REVIEW YOUR CROWD’S FACES Attendees are selected based on recommendation, but also can be added manually
FINDING YOUR CROWDMEETMARKET HELPS YOU TO... DISCOVER INTERESTING ATTENDEES BE WHERE THEY ARE GET TO ‘HELLO’
MEETMARKET* THOMAS SCHLUCHTER, DAN BYLER ADVISOR: COYE CHESHIRE *NOW 100% MORE EXPLAINED
Risks associated with social interactions Wasting time Missing out/ Rejection/social Losing track not meeting awkwardness (follow-up) My buddies People I knowPeople I want to meet People I could be interested in The masses No risk Moderate risk High risk RISKS