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The first 15 minutes
 Designing great new user experiences




Daniel Burka

@dburka
1 hour 5 minute walk
RULE ONE
Understand your new visitor
RULE TWO
                                    Date before you propose




Credit: Flickr user ‘Ian Hampton’
Credit:
Flickr user
‘Ninjam83’             RULE THREE
              Introduce the experience in phases
RULE FOUR
Experience education
Credit: Flickr user ‘Hayley Young’
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
Credit: Flickr user ‘FHKE’
... glass houses




Credit: Flickr user ‘Leo Reynolds’
           Credit: Flickr user ‘x-ray delta one’
Photo credit: Jeremy Keith




                   “We design for ourselves first”
                                      Jason Fried, 37 Signals
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
Design with empathy
Backed by research and data




                              Credit: Scarleth White
1 Front-load the new user experience

2 Express trip to your ‘ah ha’ moment

3 Education as an experience
Credit: Flickr user ‘Ben Haisch’




1 Date before demanding commitment
Get your users invested before you propose
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
Help people make something they’d hate to lose.



“Save your progress”



Credit: Flickr user ‘karpov the wrecked train’
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
Or provide a treasure map
   That thing over the wall is worth your investment




                               Credit: Flickr user ‘Fanboy 30’
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
Credit: Flickr user ‘Mike Bailey-Gates’




2 Understand your new user
             Don’t bury the lead
Facebook

Discovering the “Ah ha” moment
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
But then...
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
5%
500 MM


400 MM



300 MM
                       5%
200 MM


100 MM



2004     2005   2006   2007   2008   2009   2010
The First Fifteen Minutes : At Media 2011 London
Rob is new to Facebook.

Suggest friends for Rob

Suggest a profile picture
Rob is new to Facebook.

4,000,000 per day Rob
Suggest friends for

50,000 per day picture
Suggest a profile
Twitter

Researching New Users
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
3 Make education an experience
Teach new people without relying on a textbook




                                                      Credit:
                                                 Flickr user
                                                   ‘kcolwell’
The First Fifteen Minutes : At Media 2011 London
Cut the Rope
Cut the Rope
Cut the Rope
Cut the Rope
Cut the Rope
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
The First Fifteen Minutes : At Media 2011 London
See your new user experience with fresh eyes

Get newcomers invested right away

Find your ‘aha moment’ and get to it quickly

Set small goals that expand into larger ones

Teach by doing as well as by telling

Don’t neglect your new user experience
Thanks! Questions?
Honest feedback to @dburka or danielburka@gmail.com

Slides will be at slideshare.net/dburka tomorrow

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