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The First Fifteen Minutes : At Media 2011 London
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Daniel Burka
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A presentation by Daniel Burka, given at the At Media 2011 Conference in London, UK.
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The First Fifteen Minutes : At Media 2011 London
1.
The first 15
minutes Designing great new user experiences Daniel Burka @dburka
2.
1 hour 5
minute walk
3.
RULE ONE Understand your
new visitor
4.
RULE TWO
Date before you propose Credit: Flickr user ‘Ian Hampton’
5.
Credit: Flickr user ‘Ninjam83’
RULE THREE Introduce the experience in phases
6.
RULE FOUR Experience education
7.
Credit: Flickr user
‘Hayley Young’
10.
Credit: Flickr user
‘FHKE’
11.
... glass houses Credit:
Flickr user ‘Leo Reynolds’ Credit: Flickr user ‘x-ray delta one’
12.
Photo credit: Jeremy
Keith “We design for ourselves first” Jason Fried, 37 Signals
15.
Design with empathy Backed
by research and data Credit: Scarleth White
16.
1 Front-load the
new user experience 2 Express trip to your ‘ah ha’ moment 3 Education as an experience
17.
Credit: Flickr user
‘Ben Haisch’ 1 Date before demanding commitment Get your users invested before you propose
32.
Help people make
something they’d hate to lose. “Save your progress” Credit: Flickr user ‘karpov the wrecked train’
41.
Or provide a
treasure map That thing over the wall is worth your investment Credit: Flickr user ‘Fanboy 30’
47.
Credit: Flickr user
‘Mike Bailey-Gates’ 2 Understand your new user Don’t bury the lead
48.
Facebook Discovering the “Ah
ha” moment
54.
But then...
57.
5%
58.
500 MM 400 MM 300
MM 5% 200 MM 100 MM 2004 2005 2006 2007 2008 2009 2010
60.
Rob is new
to Facebook. Suggest friends for Rob Suggest a profile picture
61.
Rob is new
to Facebook. 4,000,000 per day Rob Suggest friends for 50,000 per day picture Suggest a profile
62.
Twitter Researching New Users
71.
3 Make education
an experience Teach new people without relying on a textbook Credit: Flickr user ‘kcolwell’
73.
Cut the Rope
74.
Cut the Rope
75.
Cut the Rope
76.
Cut the Rope
77.
Cut the Rope
98.
See your new
user experience with fresh eyes Get newcomers invested right away Find your ‘aha moment’ and get to it quickly Set small goals that expand into larger ones Teach by doing as well as by telling Don’t neglect your new user experience
99.
Thanks! Questions? Honest feedback
to @dburka or danielburka@gmail.com Slides will be at slideshare.net/dburka tomorrow
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