Social Media for   David Shipley                          Business 101Saturday, 6 April, 13
What do we mean by strategy?        A strategy is a plan of action designed to achieve a specific goal. Strategy is all    ...
Stages of social media strategy        • Listening        • Exploration & Experimentation        • Formalization        • ...
Listening        • Actively monitoring what is          being said about you, your          company, its products or      ...
Exploration & Experimentation        • Claiming ownership of key social media properties for          your brand        • ...
Formalization        • Policies for social media use developed        • Social media is integrated into marketing and     ...
Refinement        • Social media incident response plans created and          implemented        • All social activity is i...
Discussion        Lets talk strategies for your organizationsSaturday, 6 April, 13
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Social media for business strategy

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Social media for business strategy

  1. 1. Social Media for David Shipley Business 101Saturday, 6 April, 13
  2. 2. What do we mean by strategy? A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options ("strategic choices") than a fixed plan. - WikipediaSaturday, 6 April, 13
  3. 3. Stages of social media strategy • Listening • Exploration & Experimentation • Formalization • Refinement and IntegrationSaturday, 6 April, 13
  4. 4. Listening • Actively monitoring what is being said about you, your company, its products or services or about your competitors and industrySaturday, 6 April, 13
  5. 5. Exploration & Experimentation • Claiming ownership of key social media properties for your brand • Creating messages and engaging with clients, general public • Observing some social media metricsSaturday, 6 April, 13
  6. 6. Formalization • Policies for social media use developed • Social media is integrated into marketing and communications plans • Increased measurement and reporting of social media metricsSaturday, 6 April, 13
  7. 7. Refinement • Social media incident response plans created and implemented • All social activity is integrated with web analytics • Social media ROI models developed and used to measure performance • Social media activity is coordinated through the use of an editorial calendar and process.Saturday, 6 April, 13
  8. 8. Discussion Lets talk strategies for your organizationsSaturday, 6 April, 13

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