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Sng gamification copycat 정유경

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Sng gamification copycat 정유경

  1. 1. SNG의 Gamification 관점에서의 Copy Cat 분석. 디지털 콘텐츠학과 093908 정유경
  2. 2. ORIGINAL GAME대표적인 SNG(social network game)중 하나입니다.처음 제공되는 튜토리얼을 따라 지속적인 수입원이 되는밭을 만들고 거기에서 재배된 농작물을 추수하면 돈과 경험치를얻게 됩니다. 밭에서 농작물을 추수하거나 각종 건물들의 수입을통해 레벨업을 하면 제재소나 광산, 학교나 길드 사무소 같은상위의 건물들을 지을 수 있게 됩니다.
  3. 3. ORIGINAL GAME친구의 영지에 들어가 1개의 건물에 물건을 주문할 수 있게 됩니다.그리고 친구가 주문을 받아들이면 시간이 흐른 뒤 친구와 플레이어모두 경험 치와 수입을 얻게 됩니다.자신의 영지를 빠르게 성장시키기 위해서는, 친구들을 많이보유해야 합니다.이 게임의 목적은 이렇게 보유한 친구들로부터 얻은 수입과경험 치로 자신의 영지를 예쁘고 아름답게 꾸미는 것입니다.
  4. 4. COPY CAT스머프 빌리지의 기본적인 게임 룰은 땅을 개간하고 집을 짓는다는 면에서 위 룰과 똑같다.이 게임이 카피 캣으로 성공하기 위해선 user들을 engagement시킬 차별화 된 전략을 사용해야 한다.{우선, engagement의 정의는“Engagement is the period of time at which we have a great deal ofconnection with a person, place, thing, or idea” 이고,
  5. 5. COPY CATEngagement의 요소들에는 recency, frequency, duration,virality, rating이 있다.}농작물을 재배, 건물 세우기, 친구들과 경험치 쌓기라는 점에서는위룰에서도 Engagement요소를 찾아볼 수 있다.스머프 빌리지에서 추가된 Engagement의 요소로는 마을안에서미니게임을 추가하였고, 특정 스머프에게 능력을 부여하는 것이다.
  6. 6. WE RULE SMURF VILLAGE
  7. 7. THE END

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