What Is Google Plus Local AndHow Can It Help My Area Business?
Online And Digital Marketing• As technology evolves, consumers increasingly rely on the internet to point them towards good products and trustworthy services.• Online and digital marketing is now an essential advertising tool for any company.• If you are looking for an effective way to promote your business, Google Plus Local, a newly created online business directory, could be the ideal solution.
What Is Google Plus Local?• Google created Google Plus Local as a way to combine its search engine, social networking, and business directory features.• Google Plus Locals primary use is to allow customers to search out and find detailed information on local restaurants, shops, and other services.• However, by taking advantage of this popular tool, businesses can use their page as an effective advertising platform.
Your Page• When you set up your companys Google Plus Local page, you can include maps, contact details, photographs, and other important information.• Your customers can use the page to rate your company, write reviews, and add photos.• Your page will visible in Google search results and on Google maps.
Zagat• A key part of this business directory is its Zagat ranking system.• Zagat uses a 30 point scale to rate different aspects of a company, like food, decor, and service, from poor to perfection.
The History Of Google Plus Local• Google Plus Local is based on its predecessor Google Places.• The most significant change with this newer version is that it is completely integrated with the Google Plus social network.• In the short time the new social network has been available it has gained over 100 million members and that number is growing, making it a valuable and relatively untapped marketplace.• Here are just a few other changes that have taken place:
The History Of Google Plus Local• Your businesss page will now be included in Googles index, making it more visible in searches.• Peoples search results will be influenced by their friends and familys previous reviews and ratings.• Through your page, you will be able to respond and interact with comments and customers directly.• People using the Google social network can share and post comments linking to your business.
How Your Business Can Use Google Plus Local• The primary benefit of this new service is its ability to increase the profile of your business.• It also allows you to connect with your customers on a more personal level.• As with any form of advertising, to make the most out of your Local page, you need to develop a clear strategy.• A concise plan of action should include:
Search Engine Optimization (SEO)• As part of an official Google service, your page already gets a boost in the search engines results.• To make the most of the service, it is still important to utilize SEO.• By including relevant keywords, keyword phrases, backlinks, inbound links, regular updates, and other SEO content, you can guarantee to improve your businesss listing placement.
Integrate Social Networking• With over 100 million members, the social network Google Plus is a valuable place to engage potential customers.• An individuals search results on Google Plus are affected by the opinions and ratings of their friends and family members.• By developing a tightknit and friendly relationship with your customers through your use of the social network, you can dramatically improve your profile in the local area.
Making The Most Of Zagat• The customer ratings you are given will be a very prominent part of your page.• Unfortunately, even the best companies get occasional bad reviews.• By encouraging your customers, whatever their opinions, to leave a review, you can ensure that you get representative overall results.
Dealing With Any Negative Feedback• It is wise to develop a strategy that deals with negative comments if they occur.• Acting in a professional and engaging manner to properly tackle any negative effect a review could have will stop it causing damage to your reputation.• It could also help you to win back a customer that would otherwise have been lost forever.
What Results Can You Expect?• After implementing an effective strategy you can expect the following results:Better Search Rank• Statistics show that the majority of people only visit sites on the first page of their search results.• Of that page, the top 3 results are far more likely to be visited than any of the others.• By using Google Plus Local to get your companys page into this prominent position, you can guarantee increased interest in your service.
What Results Can You Expect?More Traffic To Your Website• Once you have increased your search engine rank, placing a link on your Google Plus Local page to your official business website will increase its traffic and the number of customers/bookings you get.
What Results Can You Expect?Useful Information• You could learn about the demographics of customers using your account. Through their data analysis, Google Plus have learnt that:• 58% of their users are male• Their three biggest markets are the USA, UK, and India• Engineer is the most common profession of their users• Bangalore has the most Google Plus users of any city in the world
What Results Can You Expect?Community Of Customers• With its integration into Googles social network you can build up a solid relationship with your customers as well as repeat visits.• Providing prompt and friendly feedback to any comments or reviews is just one way you could do this.
How To Begin• The world of internet advertising can be very daunting for a small business.• If you or your company has never tried to implement a Google Plus Local strategy before, there are many possible pitfalls to run into.• Adding content that yields a very low search engine result or building up a bad relationship with your customer are just a couple of potential problems.
How To Begin• If you would rather spend more time running your business and less time promoting it, hiring an online marketing specialist is the ideal solution.• Making sure that your companys Google Plus Local page is in the hands of professionals can not only improve your earnings, but also help to ensure your businesss survival in the future.