Webinar to help increase selling effectiveness with multigenerational buyers and customers. Research is provided on buyer trends and preferences and implications for organizations are outlined.
7. Baby Boomers Gen X Millennial
Born Between 1946 - 1964 1965 - 1980 1981 - 2000
Labor force 76m 50m 88m
Purchasing With Credit Cards With Credit and Bank Cards Purchase On-line
Significant Milestones •Cold War •High Divorce Rates •Terrorism (Oklahoma City,
•Vietnam War •Challenger Disaster Columbine, 9/11)
•Civil Rights •High Parents’ Unemployment •Flat world
Rates •Global Warming
View of Technology Master It Enjoy It Employ It
What they bring to work
Role of Career
HYPE
Leather briefcase
Central Focus
Cell phone and lap top
Work/Life Balance
iPhone
Always Changing
Major Influences Family & Education The Media Friends, Media Sports Stars,
More Aware
Work Is Exciting Adventure Difficult Challenge Means To An End
Role of Relationships Limited, Useful Central, Caring Global
Communication , Media, •TV •Video: Atari, Nintendo •Internet
Technology •Photograph •Computer •Laser Disc Players
•Touch-tone Phones •Cell Phone •IPOD, MP3 Player