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Social Media Join the Conversation
A Brief History of  the Brief History of Social Media
So what makes Social Media so special? Social Networking –  Special Sauce Recipe 2 cups listening 1 cup creative thought 1...
Web 2.0
 
Give it away!
 
Source – Forrester Research, Groundswell How are people using social media ?
Just How Popular Is Social Media? ?
5% Use Twitter Source – Forrester Research, Groundswell
6% Contribute to / edit articles in a wiki Source – Forrester Research, Groundswell
7% Vote for web sites online Source – Forrester Research, Groundswell
7% Write articles, poems, stories and post them on the web Source – Forrester Research, Groundswell
7% Add tags to web pages Source – Forrester Research, Groundswell
8% Upload audio / music to a public web site Source – Forrester Research, Groundswell
8% Upload original video to a public website Source – Forrester Research, Groundswell
10% Use a desktop widget Source – Forrester Research, Groundswell
11% Listen to podcasts Source – Forrester Research, Groundswell
11% Publish, Maintain, or update their own website Source – Forrester Research, Groundswell
11% Publish, Maintain, or update a blog Source – Forrester Research, Groundswell
11% Post ratings / reviews of products & services Source – Forrester Research, Groundswell
13% Upload photos to a public web site Source – Forrester Research, Groundswell
14% Listen or download music from other users Source – Forrester Research, Groundswell
14% Comment on someone else’s blog Source – Forrester Research, Groundswell
18% Contribute to online forums Source – Forrester Research, Groundswell
18% Comment on someone’s social networking page Source – Forrester Research, Groundswell
20% Maintain a profile on a social network  Source – Forrester Research, Groundswell
25% Read Blogs Source – Forrester Research, Groundswell
25% Read customer ratings & reviews  Source – Forrester Research, Groundswell
25% Visit social networking sites Source – Forrester Research, Groundswell
29% Read online forums Source – Forrester Research, Groundswell
29% Watch Video from Other Users Source – Forrester Research, Groundswell
18-27  Year Old Americans
 
The Tools
 
 
 
Launch Date August 2003 February 2004 May 2003 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa R...
$8,000,000,000
What Are You Doing?
The Wisdom of the Crowd
Everyone is an expert at something
Every picture tells a story
http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
 
Can You Dig It?
Tag!
Blogs
FEED ME! RSS
Nothing but the best
DIY Social Networking
 
 
Which one works best?
Ok, so how do I get started?
People Technology Objectives Strategy Groundswell
L Hooray! I made a friend… um, now what?
Leveraging  Social Media
<ul><li>The more acquaintances you have, the more powerful you are. </li></ul><ul><li>Malcolm Gladwell, </li></ul><ul><li>...
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I ...
People want to do business with their friends. – Jeffrey Gitomer,  Little Red Book of Selling
Get someone else to speak on your behalf. - Robert B. Cialdini, Yes!
<ul><li>Listening drives credibility. </li></ul><ul><li>Pete Blackshaw,  Satisfied Customers Tell Three Friends, Angry Cus...
Product development  is hard.  Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell
Connecting
Listening
Leading
Innovating
Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. –  Seth Godin, Tribes
Connect with me David E. Bowman Marketing Manager LÛCRUM Inc. david e bowman.com
Thank You
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Slides from presentation to Miami Valley Career Technology Center presentation on Social Media

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  1. 1. Social Media Join the Conversation
  2. 2. A Brief History of the Brief History of Social Media
  3. 3. So what makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect
  4. 4. Web 2.0
  5. 6. Give it away!
  6. 8. Source – Forrester Research, Groundswell How are people using social media ?
  7. 9. Just How Popular Is Social Media? ?
  8. 10. 5% Use Twitter Source – Forrester Research, Groundswell
  9. 11. 6% Contribute to / edit articles in a wiki Source – Forrester Research, Groundswell
  10. 12. 7% Vote for web sites online Source – Forrester Research, Groundswell
  11. 13. 7% Write articles, poems, stories and post them on the web Source – Forrester Research, Groundswell
  12. 14. 7% Add tags to web pages Source – Forrester Research, Groundswell
  13. 15. 8% Upload audio / music to a public web site Source – Forrester Research, Groundswell
  14. 16. 8% Upload original video to a public website Source – Forrester Research, Groundswell
  15. 17. 10% Use a desktop widget Source – Forrester Research, Groundswell
  16. 18. 11% Listen to podcasts Source – Forrester Research, Groundswell
  17. 19. 11% Publish, Maintain, or update their own website Source – Forrester Research, Groundswell
  18. 20. 11% Publish, Maintain, or update a blog Source – Forrester Research, Groundswell
  19. 21. 11% Post ratings / reviews of products & services Source – Forrester Research, Groundswell
  20. 22. 13% Upload photos to a public web site Source – Forrester Research, Groundswell
  21. 23. 14% Listen or download music from other users Source – Forrester Research, Groundswell
  22. 24. 14% Comment on someone else’s blog Source – Forrester Research, Groundswell
  23. 25. 18% Contribute to online forums Source – Forrester Research, Groundswell
  24. 26. 18% Comment on someone’s social networking page Source – Forrester Research, Groundswell
  25. 27. 20% Maintain a profile on a social network Source – Forrester Research, Groundswell
  26. 28. 25% Read Blogs Source – Forrester Research, Groundswell
  27. 29. 25% Read customer ratings & reviews Source – Forrester Research, Groundswell
  28. 30. 25% Visit social networking sites Source – Forrester Research, Groundswell
  29. 31. 29% Read online forums Source – Forrester Research, Groundswell
  30. 32. 29% Watch Video from Other Users Source – Forrester Research, Groundswell
  31. 33. 18-27 Year Old Americans
  32. 35. The Tools
  33. 39. Launch Date August 2003 February 2004 May 2003 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 190 Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion
  34. 40. $8,000,000,000
  35. 41. What Are You Doing?
  36. 42. The Wisdom of the Crowd
  37. 43. Everyone is an expert at something
  38. 44. Every picture tells a story
  39. 45. http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
  40. 47. Can You Dig It?
  41. 48. Tag!
  42. 49. Blogs
  43. 50. FEED ME! RSS
  44. 51. Nothing but the best
  45. 52. DIY Social Networking
  46. 55. Which one works best?
  47. 56. Ok, so how do I get started?
  48. 57. People Technology Objectives Strategy Groundswell
  49. 58. L Hooray! I made a friend… um, now what?
  50. 59. Leveraging Social Media
  51. 60. <ul><li>The more acquaintances you have, the more powerful you are. </li></ul><ul><li>Malcolm Gladwell, </li></ul><ul><li>The Tipping Point </li></ul>
  52. 61. If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great
  53. 62. People want to do business with their friends. – Jeffrey Gitomer, Little Red Book of Selling
  54. 63. Get someone else to speak on your behalf. - Robert B. Cialdini, Yes!
  55. 64. <ul><li>Listening drives credibility. </li></ul><ul><li>Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand </li></ul>
  56. 65. Product development is hard. Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell
  57. 66. Connecting
  58. 67. Listening
  59. 68. Leading
  60. 69. Innovating
  61. 70. Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes
  62. 71. Connect with me David E. Bowman Marketing Manager LÛCRUM Inc. david e bowman.com
  63. 72. Thank You

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