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Social Media Join the Conversation

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A Brief History of the Brief History of Social Media

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So what makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect

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Web 2.0

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Give it away!

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Source – Forrester Research, Groundswell How are people using social media ?

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Just How Popular Is Social Media? ?

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5% Use Twitter Source – Forrester Research, Groundswell

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6% Contribute to / edit articles in a wiki Source – Forrester Research, Groundswell

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7% Vote for web sites online Source – Forrester Research, Groundswell

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7% Write articles, poems, stories and post them on the web Source – Forrester Research, Groundswell

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7% Add tags to web pages Source – Forrester Research, Groundswell

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8% Upload audio / music to a public web site Source – Forrester Research, Groundswell

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8% Upload original video to a public website Source – Forrester Research, Groundswell

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10% Use a desktop widget Source – Forrester Research, Groundswell

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11% Listen to podcasts Source – Forrester Research, Groundswell

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11% Publish, Maintain, or update their own website Source – Forrester Research, Groundswell

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11% Publish, Maintain, or update a blog Source – Forrester Research, Groundswell

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11% Post ratings / reviews of products & services Source – Forrester Research, Groundswell

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13% Upload photos to a public web site Source – Forrester Research, Groundswell

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14% Listen or download music from other users Source – Forrester Research, Groundswell

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14% Comment on someone else’s blog Source – Forrester Research, Groundswell

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18% Contribute to online forums Source – Forrester Research, Groundswell

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18% Comment on someone’s social networking page Source – Forrester Research, Groundswell

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20% Maintain a profile on a social network Source – Forrester Research, Groundswell

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25% Read Blogs Source – Forrester Research, Groundswell

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25% Read customer ratings & reviews Source – Forrester Research, Groundswell

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25% Visit social networking sites Source – Forrester Research, Groundswell

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29% Read online forums Source – Forrester Research, Groundswell

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29% Watch Video from Other Users Source – Forrester Research, Groundswell

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18-27 Year Old Americans

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The Tools

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Launch Date August 2003 February 2004 May 2003 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 190 Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion

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$8,000,000,000

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What Are You Doing?

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The Wisdom of the Crowd

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Everyone is an expert at something

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Every picture tells a story

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http://www.flickr.com/photos/tenioman/2771903123/sizes/l/

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Can You Dig It?

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Tag!

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Blogs

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FEED ME! RSS

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Nothing but the best

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DIY Social Networking

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Which one works best?

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Ok, so how do I get started?

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People Technology Objectives Strategy Groundswell

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L Hooray! I made a friend… um, now what?

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Leveraging Social Media

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<ul><li>The more acquaintances you have, the more powerful you are. </li></ul><ul><li>Malcolm Gladwell, </li></ul><ul><li>The Tipping Point </li></ul>

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If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great

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People want to do business with their friends. – Jeffrey Gitomer, Little Red Book of Selling

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Get someone else to speak on your behalf. - Robert B. Cialdini, Yes!

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<ul><li>Listening drives credibility. </li></ul><ul><li>Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand </li></ul>

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Product development is hard. Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell

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Connecting

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Listening

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Leading

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Innovating

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Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes

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Connect with me David E. Bowman Marketing Manager LÛCRUM Inc. david e bowman.com

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Thank You