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I started as a direct marketer, then a database marketer, then a
CRM marketer and now a customer marketer. The common thre...
My job as a customer marketer is
employing four key building blocks:
•Data
•Insight
•Strategy
•Enabling Technology
At the ...
I Have full use of both right and
left brain….
I am able to write and talk
good…er well, er…better
I Possess mad people sk...
I Get my geek on….
I am in touch with my inner
Spock
I Own at least black
turtleneck
Remember I said digital
dynamic targe...
I Organize like Martha I Keep it together under the
gun
Speaking of deadlines…
Which Martha?...The
good or bad Martha?
I’m...
I Play a strong point guard I Appreciate the web like a fine
wine or a FlufferNutter
sandwich
I Have a sense of humor
I ge...
Rob Jackson
E-Mail: rob@rrjackson.com
Web Site: rrjackson.com
Mobile: 630-240-6217
You Don't Know Jackson
You Don't Know Jackson
You Don't Know Jackson
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You Don't Know Jackson

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You Don't Know Jackson

  1. 1. I started as a direct marketer, then a database marketer, then a CRM marketer and now a customer marketer. The common thread throughout, is data and analytics. It has always been the heart of understanding customers and prospective customers. I became “Doctor Data” because I have always been outside the envelope trying to create deeper and richer understanding of customers. In my book, I created a “customer data strategy” and turned it into a consulting practice. I have expanded insight with syndicated data, survey data, demographic data and lifestyle data all fused with customer or prospect data. The result is a predictive and descriptive profiling that drives response and creative efforts. I have even created a “One Day In the Life” for creatives to understand target audiences. Now, I have translated the data strategy to integrate the click to identification process by getting to PII level of persona sooner rather than later. I have included this in my thought leadership section
  2. 2. My job as a customer marketer is employing four key building blocks: •Data •Insight •Strategy •Enabling Technology At the end of the day, the result must be a response, a lead, a prospect and a customer. I live by response of click, response of inquiry, cost of customer as well as many other measures. I can demonstrate how I have used multiple channels and touch-points to create response. I recently created a dynamic targeting approach for the digital marketing efforts of the largest US auto manufacturer….hope they stay in business! Did you know….. A marketer needs a minimum of 10 unique data elements to drive each channel and touch-point? With an average of 20 points of interaction that can mean 200 key data points you may not be capturing!
  3. 3. I Have full use of both right and left brain…. I am able to write and talk good…er well, er…better I Possess mad people skills It’s scary, but I actually get turned on by data…well actually not data but understanding customers….once I actually went to a Toys R Us when I was doing insight work and tried to match up the shoppers with the analysis…didn’t match and I went back to work. The only reason we do analytics is to get to a result that drives something I write and talk….good. I am a good communicator and like face to face when possible…I even know nurolinguistics. I have about 5 speaking engagements a year and I even wrote a book I have good presentation skills and am not hung up on “being right” all the time. As a consulting leader, my main job is to develop and manage relationships with clients and partners. I am a relationship person. I hope you get the sense that I can have fun as well as be serious. I know a little French, so you can’t stump me with “je ne sais quoi”…I’m going with sophistication and stylishness….but more importantly is oozing respect and earning respect….CEO’s listen to me on a regular basis
  4. 4. I Get my geek on…. I am in touch with my inner Spock I Own at least black turtleneck Remember I said digital dynamic targeting system and on-line loyalty….I live with enabling technologies! I up on most of the Microsoft products including office….understand Excel…but I don’t get pivot tables, yet…do you? I am logical and like to think out of the box, as well. I live in both brains with my analysis capability. I like solving puzzles about customers for clients. I’m an marketing guy….I really like working with creative types….and they like working with me. I bring them insight they can use. Remember my “One Day in the Life”.
  5. 5. I Organize like Martha I Keep it together under the gun Speaking of deadlines… Which Martha?...The good or bad Martha? I’m always multi- tasking. I’m a consultant….that’s what we do! Did I mention I have my PMI Certification Analytics, insight and presenting the above require a good attention to detail and as mentioned in Martha, the ability to handle a lot of stuff at one time I’m used to long hours and even working at home. I take my job and results very seriously!
  6. 6. I Play a strong point guard I Appreciate the web like a fine wine or a FlufferNutter sandwich I Have a sense of humor I get it! I work and play well with others….your about what….30 people or so? I would anticipate I need to work well with all of them. I also take direction well, too! I hope you get the fact that I can have fun and work hard! This is actually probably one of your most important required characteristics. I will broaden the answer to digital conventions beyond web 2.0. However, I got to brush up on the rules….most of which should be broken….except those which have to do with privacy and trust!
  7. 7. Rob Jackson E-Mail: rob@rrjackson.com Web Site: rrjackson.com Mobile: 630-240-6217

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