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Digital Marketing Proposal

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DIGITAL MARKETING LAB
Digital Marketing
Quotation
Prepared for: www.axiom.net.in
Content Summary
Discussion Overview
Our Digital Marketing Services
SEO Services
SEO Package
Social Media Marketing Services
Social Media Packages
Facebook Paid Campaign Features
Facebook Paid Campaign Package
Total Digital Marketing Package
Contact Us
Our Digital Marketing Services
SEARCH ENGINE OPTIMIZATION (SEO)
SOCIAL MEDIA MARKETING
FACEBOOK PAID MARKETING
Search
Engine
Optimization
(SEO)
SEO (Pre-Optimization Analysis)
Current Website SEO Audit: Identify the shortcomings of website
Extensive Keyword Research: Research to identify the top search
terms that will help new customers find a website. The terms that will
help to build the brand
Competitor Strength Analysis: We will analyze the website's
competitors & their strategies
Strategy Formulation: Insight for better project management &
marketing
SEO (Analytics & Site Monitoring)
Google Analytics : Set up / Configure / Tweak goals (conversions, email
collections)
Google Webmaster Tools : Set up / Configure
Bing Webmaster Tools : Set up / Configure
XML Sitemap Check/Creation & Submission: Optimize, add as & when
required and submit it to Google webmaster tool

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Digital Marketing Proposal

  • 1. DIGITAL MARKETING LAB Digital Marketing Quotation Prepared for: www.axiom.net.in
  • 2. Content Summary Discussion Overview Our Digital Marketing Services SEO Services SEO Package Social Media Marketing Services Social Media Packages Facebook Paid Campaign Features Facebook Paid Campaign Package Total Digital Marketing Package Contact Us
  • 3. Our Digital Marketing Services SEARCH ENGINE OPTIMIZATION (SEO) SOCIAL MEDIA MARKETING FACEBOOK PAID MARKETING
  • 5. SEO (Pre-Optimization Analysis) Current Website SEO Audit: Identify the shortcomings of website Extensive Keyword Research: Research to identify the top search terms that will help new customers find a website. The terms that will help to build the brand Competitor Strength Analysis: We will analyze the website's competitors & their strategies Strategy Formulation: Insight for better project management & marketing
  • 6. SEO (Analytics & Site Monitoring) Google Analytics : Set up / Configure / Tweak goals (conversions, email collections) Google Webmaster Tools : Set up / Configure Bing Webmaster Tools : Set up / Configure XML Sitemap Check/Creation & Submission: Optimize, add as & when required and submit it to Google webmaster tool
  • 7. SEO (On-Page Optimization) Canonical Issue Fixing: Preventing multiple gateways to one page (we may have to take the Development team's help which will be charged separately) Page Title & Meta Tags: This snippet is displayed in search engines for the respective urls. should be different for individual pages. This helps in converting visitors to potential customers. Header Tag Optimization: Sentences or keywords used as header, should be placed under appropriate H tags XML Sitemap & Robots Txt: Check if created. If not, then create if necessary. Robots.txt is not mandatory if there is no instruction provided. Site Navigation Fixes: Checking and implementing the navigation from one page to the other keeping in mind the user-friendly factor. The important pages should be easily navigable.
  • 8. SEO (On-Page Optimization) Image Optimization: All images should have a proper text identification for Google bots, which is usually a relevant keyword. URL Rewriting: Changing urls to make them relevant and descriptive, so that visitors by looking at the url can understand what's the content of the page all about. On-site Blog: An on-site blog is used to increase the index rate and add value to the site. Duplicate Content Checking & Content Optimization: Checking the site content to make sure all the site contents are unique and include relevant keywords. Schema Markup: Schema markup is a code to be put in the website to help the search engines return more informative results to the users.
  • 9. SEO (Off-Page Optimization) Business Listings: 5 (Monthly) Article Submission: 1 (Monthly) 3rd Party Blog submission: 1 (Monthly) Domain Blog: 2 (Monthly) Classified submission: 5 (Monthly) Web Directory Submission: 5 (Monthly) Social Bookmarking: 5 (Monthly)
  • 10. SEO Reporting Competitor Analysis Report Complete SEO Issues Report Suggestions To Improve Website SEO Keyword Suggestion Google Analytics Report Traffic & SEO Work Report (Monthly)
  • 11. SEO Package INR 10,000 Per Month **18% GST will be applicable on total cost.
  • 13. Social Media Wall Post Design Creatives Create a Content Strategy Identify Hashtags Join Relevant Groups Post Sharing in Groups Sponsored Ads (Additional Cost) Social Media Marketing Services
  • 14. Social Media Packages ITEM Package 1 (8 Images) Package 2 (16 Images) Package 3 (24 Images) PRICE INR 7,000 INR 11,000 INR 15,000 **18% GST will be applicable on total cost.
  • 15. F A C E B O O K P A I D M A R K E T I N G (Sponcered Ads)
  • 16. Facebook Campaign TARGET LOCATION: ALL OVER INDIA AGE: 18 – 65+ GENDER: ALL CAMPAIGN DURATION: 10 DAYS Suggested Budget: Daily Budget: 1,000 INR Ad Set Budget: 1,000 X 10 = 10,000 INR Estimated Tax: 1,800 INR Total Amount: 10,000 + 1,800 = 11,800 INR
  • 17. Facebook Campaign Total Reach: As per the above settings, Facebook has shown the below results: Here we can estimate a daily reach of 50K – 70K. (appx.) Total Estimated Reach = 500K – 700K (In 10 day Campaign) NOTE: This is the estimated number of audience you should ideally each day. This depends on factors like bid, value and budget. Your actual reach might be higher or lower than this estimated value. What is Reach? Number of times the ads are shown to the users.
  • 18. Facebook Campaign Ad Type: Carousel (We can use multiple images) Ad creative: • Primary Text: 125 Characters • Headline: 40 Characters • Description: 25 Characters NOTE: Need 1 Primary Text, Headline & Description for each image. So if we are using 4 images there would be 4 headlines and 4 descriptions. IMAGE SPECIFICATIONS • Recommended image size: 1080 × 1080 pixels • Recommended image ratio: 1:1
  • 19. Facebook Paid Campain Cost Maintenance Cost = INR 7,000 The maintenance cost includes charges for campaign management, image creation & reporting. **18% GST will be applicable on total cost. NOTE: Campaign budget is not included in the maintenance cost.
  • 20. Complete Digital Marketing Package SEO Package: INR 10,000 Per Month Social Media Package: INR 7,000 Per Month Facebook Paid Campaign Package: INR 7,000 Per Month Total Cost: INR 19,200 Per Month NOTE: 20% discount will be given if you avail the complete package. **18% GST will be applicable on total cost.
  • 21. CD-96, Salt Lake City, Sector-I Kolkata – 700064, India MAILING ADDRESS contact@digitalmarketinglab.co.in EMAIL ADDRESS +91-8697977365 PHONE NUMBER Let's be partners in success. Digitally. www.digitalmarketinglab.co.in