Growing Your Website Presence

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In June of 2011, Dan our Managing Directory conducted a presentation to a Group of Schools about how to grow their online presence.

Dan discusses SEO, conversion optimisation, website design and return visitors.

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Growing Your Website Presence

  1. 1. Growing International Presentation 22nd June 2011
  2. 2. About DBG Technologies• Established in 2001, DBG is fully Australian owned and operated.• We have worked with well-known businesses such as Brock Real Estate, Fassina Liquor Merchants, and the CanDo Group of Charities to name a few.• Our websites are designed to be reliable, dynamic and user-friendly – the very same principles that underline our own customer service values.
  3. 3. Search Engine Optimisation• How does Google rank websites?• Page Titles, Keywords and Meta Data• Why is being found online important? About 90% of people won’t go past the first page• A good test: When you search for “Primary/High School [Your Suburb]” – does your website appear?
  4. 4. Conversion Optimisation• Optimisation is not just about the Search Engines• Getting people to your site is one step, converting them is another thing altogether• What is a ‘conversion’ for you? An enquiry?• How can you optimise for conversions?
  5. 5. Website Design• Website Design is a major factor in conversions• You have 2 clicks and 7 seconds to get a user where they want to go – Easy to navigate – Logical structure – Clear calls to action – Good buttons – Effective use of colours (red means stop, green means go)
  6. 6. Get in Touch• Your website’s main goal is for people to get in touch with you• Ensure that you provide clear alternatives for people to get in contact: – Prominent phone number – Good ‘Contact Us’ page – Easy to use Contact Form – Clearly displayed street address with a supporting Google Map
  7. 7. It’s a Marketing Tool• In today’s online world, your website is one of your most important marketing tools: – Are you happy with how your website represents you? – Is it clear to users what your school offers? – Push your point of difference!• Think of yourself as a prospective parent, what would you want to see on a school’s website?
  8. 8. Return Visitors• Do people have a reason to keep coming back and interacting with your website? – Up-to-date Newsletters – Photo Galleries – Current Curriculum information – Calendar of Upcoming Events – Old Scholars section – Online School Fee payments – Enrolment Information
  9. 9. Mobile Websites• 52% of Australians using mobile internet – estimated to overtake online net use by 2013• Mobile site doesn’t have to contain the full information as found on the regular site• Does your website work correctly in a mobile browser?
  10. 10. Summary• Ensure your website is optimised for Google• Once you get visitors – aim to convert them• Review your website design – is it going to help you convert? Could it be improved?• Ensure that people can find your contact information easily, and they have a variety of methods to contact you.• Leverage your website as a marketing tool – push your point of difference!• Have up to date and regularly changing information on your website to encourage visitors to come back
  11. 11. Questions? Daniel Wilson DBG Technologies Pty Ltd Suite 5, 241 Pirie Street Adelaide SA 5000 Phone 1300 723 618www.dbgtechnologies.com.au

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