5 Major Ways That Law Firms
Are Missing Out On New
Client Opportunities
(And how to fix them….)

@brainstormdsgn

uk.linke...
Current challenges facing law firms in
England and Wales
Testing times for law firms…
•
•
•
•
•

•
•
•

Referral fee ban
Changes to “no win, no fee” regime
Cuts in legal aid fundi...
…And five ways you could be unwittingly
making it worse!
1. Your LinkedIn profile isn’t completed
(if it exists at all)
2. You have an empty LinkedIn company page
3. You’re failing to “listen in” to social media
conversations that could generate sales
4. You’re ignoring potential clients who’ve
shown interest in you
5. You’re failing to keep your target market
informed
3 key ways to attract new leads on social
media
1. Ensure you have a completed LinkedIn
profile!
2: Use the LinkedIn database to generate new
leads
3. Use social media to develop thought
leadership in your area of law
Questions for you to consider today…
Would you know how to identify your ideal
clients?….
Would you know how to get referred to them?
Your clients are chatting on LinkedIn groups.
Would you know which ones to join?
Do you know what your clients (and your
critics) are saying about you?
Would you like to know how to educate your
clients better?
How other law firms are succeeding on social
media….
Brian Barr has built a niche audience among
chronic pain sufferers…
They have done this by developing thought
leadership on their blog…
…by engaging with their target market on
social media
…and by being highly visible on Google
Freshfields use their LinkedIn profile to inform
and educate clients…
…and Twitter to engage with them ..
They also use Youtube to tell a story about
their brand
How soon do you want to generate new
clients?
•
•
•
•
•

Within 24 hours of our social media impact day…
Your LinkedIn pro...
Want to find out more?
How to contact us….
Phone:
020 8953 8820
Email:
danny@brainstorm-digital.co.uk
Website: brainstorm-...
Upcoming SlideShare
Loading in …5
×

5 Major Ways That Law Firms Are Missing Out On New Client Opportunities through Social Media

1,091 views

Published on

These are testing times for law firms in England and Wales:

- Referral fee ban
- Changes to “no win, no fee” regime
- Cuts in legal aid funding
- Potential reduction in the number of legal services providers able to be licensed for criminal legal aid
- Client demand for more fixed-fee – or at least more flexible pricing models

As a result….
- Some 25% of UK law firms currently expect to change their business strategy in response to the Legal Services Act, according to report by Baker Tilly
- The number of of firms believing that the Act will have a positive effect on their business has dropped from 21% in 2010 to just 14% today

This presentation outlines how law firms can survive and thrive, despite the recent changes, by using social media.

Published in: Business, Career
1 Comment
1 Like
Statistics
Notes
  • Great piece. Extremely instructive & clear -- even if you're not a lawyer. Superb use of graphics. Just the right length. Made me realise how much work I've got to do! Thanks, Danny.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,091
On SlideShare
0
From Embeds
0
Number of Embeds
444
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

5 Major Ways That Law Firms Are Missing Out On New Client Opportunities through Social Media

  1. 1. 5 Major Ways That Law Firms Are Missing Out On New Client Opportunities (And how to fix them….) @brainstormdsgn uk.linkedin.com/in/brainstormdigital
  2. 2. Current challenges facing law firms in England and Wales
  3. 3. Testing times for law firms… • • • • • • • • Referral fee ban Changes to “no win, no fee” regime Cuts in legal aid funding Potential reduction in the number of legal services providers able to be licensed for criminal legal aid Client demand for more fixed-fee – or at least more flexible – pricing models As a result…. Some 25% of UK law firms currently expect to change their business strategy in response to the Legal Services Act, according to report by Baker Tilly The number of of firms believing that the Act will have a positive effect on their business has dropped from 21% in 2010 to just 14% today
  4. 4. …And five ways you could be unwittingly making it worse!
  5. 5. 1. Your LinkedIn profile isn’t completed (if it exists at all)
  6. 6. 2. You have an empty LinkedIn company page
  7. 7. 3. You’re failing to “listen in” to social media conversations that could generate sales
  8. 8. 4. You’re ignoring potential clients who’ve shown interest in you
  9. 9. 5. You’re failing to keep your target market informed
  10. 10. 3 key ways to attract new leads on social media
  11. 11. 1. Ensure you have a completed LinkedIn profile!
  12. 12. 2: Use the LinkedIn database to generate new leads
  13. 13. 3. Use social media to develop thought leadership in your area of law
  14. 14. Questions for you to consider today…
  15. 15. Would you know how to identify your ideal clients?….
  16. 16. Would you know how to get referred to them?
  17. 17. Your clients are chatting on LinkedIn groups. Would you know which ones to join?
  18. 18. Do you know what your clients (and your critics) are saying about you?
  19. 19. Would you like to know how to educate your clients better?
  20. 20. How other law firms are succeeding on social media….
  21. 21. Brian Barr has built a niche audience among chronic pain sufferers…
  22. 22. They have done this by developing thought leadership on their blog…
  23. 23. …by engaging with their target market on social media
  24. 24. …and by being highly visible on Google
  25. 25. Freshfields use their LinkedIn profile to inform and educate clients…
  26. 26. …and Twitter to engage with them ..
  27. 27. They also use Youtube to tell a story about their brand
  28. 28. How soon do you want to generate new clients? • • • • • Within 24 hours of our social media impact day… Your LinkedIn profiles are optimised Your firm is more visible Potential leads are qualified New leads are generated
  29. 29. Want to find out more? How to contact us…. Phone: 020 8953 8820 Email: danny@brainstorm-digital.co.uk Website: brainstorm-digital.co.uk Twitter: @bstormdigital Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital

×