1.
Ben Woods : Xpanding Boundaries

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XPANDING BOUNDARIES | BEN WOODS
UX IS A TOOL FOR
COMPETITION.

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS
WHAT ABOUT
THE FUTURE?

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS
UX /= Web Design

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XPANDING BOUNDARIES | BEN WOODS
THERE IS NO
BUBBLE.

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XPANDING BOUNDARIES | BEN WOODS
Two Things:
Fundamentals
New tools and tech

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XPANDING BOUNDARIES | BEN WOODS
THERE IS NOT AN INDUSTRY OR
JOB FUNCTION THAT CANNOT
BE IMPROVED WITH UX…

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XPANDING BOUNDARIES | BEN WOODS
ANYONE CAN DO UX.
EVERYONE SHOULD.

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XPANDING BOUNDARIES | BEN WOODS
UX > A profession

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

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XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

19.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

20.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

21.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

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XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

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XPANDING BOUNDARIES | BEN WOODS
OH NO…
He’s going to talk about bathrooms…

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XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS
Enough of that…

31.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

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XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

33.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

34.
XPANDING BOUNDARIES | BEN WOODS

35.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

36.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

37.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX

38.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX
http://assets.nydailynews.com/polopoly_fs/1.2434473!/img/httpImage/image.jpg_gen/derivatives/article_635/colorweb14s-1-web.jpg

39.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX
http://assets.nydailynews.com/polopoly_fs/1.2434473!/img/httpImage/image.jpg_gen/derivatives/article_635/colorweb14s-1-web.jpg

40.
XPANDING BOUNDARIES | BEN WOODS
THIS IS UX
http://www.sportando.com/upload/5757a8d167a9f.jpg

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XPANDING BOUNDARIES | BEN WOODS

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XPANDING BOUNDARIES | BEN WOODS
UX IS THE FRICTION BETWEEN
USER GOALS
AND ORGANIZATION GOALS
(UX DESIGN REDUCES THE FRICTION)

43.
XPANDING BOUNDARIES | BEN WOODS
UX IS
A TOOL FOR MAKING TOOLS.

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XPANDING BOUNDARIES | BEN WOODS
1.76 Million BCE 2015 CE
http://i.telegraph.co.uk/multimedia/archive/03058/
iphone_6_3058505b.jpg
http://www.popularmechanics.com/science/environment/a7351/the-
1-point-76-million-year-old-toolchest-of-human-ancestors/

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XPANDING BOUNDARIES | BEN WOODS
THANK YOU
dbenwoods.com