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Burning Bush Consultant Overview

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This is how I do branding. I use archetypes and great creative.

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Burning Bush Consultant Overview

  1. 1. The Vision and The Voice Hello. My name is Dave Barbush
  2. 2. BurningBushBrands.com | Brand ConsultantMy Experience• 10 years in Hollywood - behind the camera• 15 + years in advertising - creative director - copywriter• 10 + years in branding - taglines rule• Given the gift - get ready for a re.gift
  3. 3. OverviewMy Archetypes - Your Map Sage - special knowledge, calm in a storm Priest - connecting you to your brand at a deeper level Jester - this is serious and fun
  4. 4. Brand ProcessResearch - status quoCreate - mostly in privateDeliver - only the beginning
  5. 5. Deliverables 1 - 4 1. Strategy Platform Includes: competitive study brand position map ideology, mission, vision, USP key messages brand promise tagline
  6. 6. Presentation Title | DateDeliverables2 - 42. Brand Guidelines Includes: internal external copy standards imagery library color palettes social media context
  7. 7. Presentation Title | DateDeliverables3 - 4 3. Brand Champions PlaybookHTLTB brand teams – team pride, team pay forward, etc.
  8. 8. Presentation Title | DateDeliverables4 - 4 4. Brand Breaking Marketing Planhard launch or soft launch3-year marketing strategy - tell your story lead with tagline work the key messages
  9. 9. Your Brand - My PromiseIt will be: Organic (inside) Sustainable (out) CEO-driven (top-down)
  10. 10. Thank YouQuestions & AnswersDiscussion

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