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Media pro 2010 XMPie Campaign


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Presentation covering the interactive QR Code campaign that we did for a recent trade show. The campaign acted as a lead generation campaign - but also as an interactive campaign that had a gaming aspect to it. Each QR Code related to a location and held a marketing message and a points value.

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Media pro 2010 XMPie Campaign

  1. 1. MediaPro 2010 XMPie Campaign Location-based cross media QRCode Campaign
  2. 2. Copyright 2009 XMPie. All Rights Reserved. 2 General Concept  General concept is to teach people about how they can ‘navigate’ themselves to success using cross media campaigns  This will be achieved by using various QRCodes around the show – Several A2/A1 posters placed in physical locations (XMPie booth, partner booths) – Several t-shirt design being worn by people walking around the show – Numerous A5 sized postcards being handed out and placed around the show  Each QRCode will bring people into the campaign – each with a different ‘point’ value associated with it. Effectively the more points a customer gets – more likely they are to win the iPad. 17-Jun-09
  3. 3. Copyright 2009 XMPie. All Rights Reserved. 3 General Concept January 30, 2015
  4. 4. Copyright 2009 XMPie. All Rights Reserved. 4 Walkthrough January 30, 2015  Users accessing without scanning a QR code will be brought into a static webpage providing information about the campaign
  5. 5. Copyright 2009 XMPie. All Rights Reserved. 5 Walkthrough – Stage 1 January 30, 2015  First time a customer scans a QRCode they are brought into the campaign – they effectively register to win an iPad, by finding more QRCode locations and scanning them.  Points are rewarded for each QRCode scanned
  6. 6. Copyright 2009 XMPie. All Rights Reserved. 6 Walkthrough – Stage 2  If the customer, after registering does nothing else they will receive an SMS reminding them to continue, with the location of another QRCode  Reminders are sent after 1, 2 and 3 hours of inactivity via both email and SMS January 30, 2015
  7. 7. Copyright 2009 XMPie. All Rights Reserved. 7 Walkthrough – Stage 3 January 30, 2015  Subsequent scans of a QRCode will bring customers back into the campaign. Campaign will recognise the user if they scan the same QRCode more than once.
  8. 8. Copyright 2009 XMPie. All Rights Reserved. 8 Walkthrough – Stage 4 January 30, 2015  Upon finding another QRCode customers will be brought back into the campaign. The marketing message will vary depending on the QRCode scanned.  Points awarded will also vary depending on QRCode scanned  More points are available if the users answer additional questions
  9. 9. Copyright 2009 XMPie. All Rights Reserved. 9 Photos January 30, 2015
  10. 10. Copyright 2009 XMPie. All Rights Reserved. 10 Observations  The campaign itself was a success and people interacted mainly because of the ‘gaming’ element.  QR Codes are still in the hands of the tech-savy, early adopters: – A personal observation was that less than 50% of the shows audience actually knew what a QR Code was. – Less the 25% of the people that we engaged actually had a QR Code reader on their device.  It was essential that we had people walking the floor engaging people about the campaign and getting them started into the campaign. – There is not understanding of QR Codes in the public to rely on public engagement alone. January 30, 2015
  11. 11. Copyright 2009 XMPie. All Rights Reserved. 11 David Baldaro