Citrix Webinar based on my blog post from December 7th, 2012. Topics include digital convergence, mobile payments, mobile marketing, big data, metrics & analytics, mobile computing and the impact on business.
The original Webinar can be accessed at http://learn.gotomeeting.com/030713-NA-G2MC-IT-WBRARC-S?ID=70150000000YldL
We will discuss some of the most relevant current digital technology trends – including the rapid rise of the mobile Internet, cloud computing, the increasing importance of data and analytics, and the evolution of social media – and examine their impact on business. Some of the topics examined will include:
- Convergence: As mobile devices become more powerful and connected, applications become smarter, faster, and more useful. All in the palm of your hand.
- Location-based services: Today’s always on, always connected consumer offers new marketing opportunity. And some risks as well.
- The rise of the machines: Big data, powerful algorithms and constant analysis replaces guesswork as machines know more about humans than we do ourselves.
- Practical, real-world examples: From mobile payments, via targeted, contextual offers at POS to advanced segmentation, targeting and attribution, we will use several real-world examples of how these trends are affecting business today, and how they will define success tomorrow.
It should be noted that, while there are large companies and huge investments driving many of these trends, the effects will be felt by everyone, and the benefits will be available to smart businesses of any size. This webinar will take special care to focus on aspects of particular relevance to small and mid-size companies.