Guerrilla Usability Testing for Agile/Lean


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Tips and strategies for effective guerrilla usability testing amid agile and lean development.

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Guerrilla Usability Testing for Agile/Lean

  1. 1. @dazework
  2. 2. UX ResearchCyberPsychologyPsychologySocial PsychologyDigital BehaviourHuman BehaviourSocial BehaviourBusiness &CommercialProductsTranslate psychology research into userresearch and then into actionable andpractical applications for digital projectsApproachStructured ways of working…Andrea Lewis, Managing Director - @dazework
  3. 3. • Doing effective usabilitytesting within the agiledevelopment process.• Adhering to thorough (UX)research methodologies inrapid process environments.Guerilla UsabilityToday’s talk…Andrea Lewis, Managing Director - @dazework
  4. 4. Case StudyMy recent experience…+Andrea Lewis, Managing Director - @dazework
  5. 5. agile and lean.guerilla user testing.+Constraints…Andrea Lewis, Managing Director - @dazework
  6. 6. informally formal.vs.informal.Method and approach…Andrea Lewis, Managing Director - @dazework
  7. 7. Capturing the data…an…• recruit participants.• take notes.• score/scale.• observe/capture.Andrea Lewis, Managing Director - @dazework
  8. 8. Capturing the data…simple lures.Andrea Lewis, Managing Director - @dazework
  9. 9. Capturing the data…time sensitive (theirs/yours).Andrea Lewis, Managing Director - @dazework
  10. 10. Capturing the data…people sensitive.Andrea Lewis, Managing Director - @dazework
  11. 11. Making sense of the data…calibration (instruments)Andrea Lewis, Managing Director - @dazework
  12. 12. Andrea Lewis, Managing Director - @dazework
  13. 13. Andrea Lewis, Managing Director - @dazework
  14. 14. Playing back the data…QuotesIt’s critical to capture anecdotal evidenceand commentary in the form of verbatimquotes when possible. Quotes set thecontext, underscore authenticity of therespondents, and add colour to thefeedback when presenting to thebrand/client/business/etc.Andrea Lewis, Managing Director - @dazework
  15. 15. Playing back the data…ThemesFormalise the findings into big-pictureissues that gather the information intoconceptual blocks and a clear order.These specific themes might have sub-themes and should drill down to formalbusiness recommendations.Andrea Lewis, Managing Director - @dazework
  16. 16. Playing back the data…PropensityBased on the data collected, provide a“likelihood” of an issue or behaviour tooccur. Given the sample size, guerillatesting may not be statisticallysignificant. However, it is important toprovide a frequency of occurrence.Andrea Lewis, Managing Director - @dazework
  17. 17. Thank youKeeping in touch…@dazework more:Suggested reading > Gorlenko & Englefield (2006). “Usability errorclassification: qualitative data analysis for UX practitioners.”Andrea Lewis, Managing Director - @dazework
  18. 18. Andrea Lewis, Managing Director - @dazeworkSlide 1: Hello (Electrick CMYK)Slide 3: Today’s Talk (Lab coats must be worn)Slide 4: My Recent Experience (shot of building) (customer service) (screenshot of website)Slide 5: Constraints (Gorilla with clipboard logo) (Olive Oyl) (Contortionist by Amber Kenneson)Slide 6: Method and Approach (gorilla) (El Che)Slide 7: Capturing the Data - An Accomplice (Bonnie and Clyde, Warner Bros Pictures)Slide 8: Capturing the Data - Simple Lures (lures)Slide 9: Capturing the Data - Time Sensitive (clocks - Shutterstock)Slide 10: Capturing the Data – People Sensitive (Spock, CBS Studios, Inc.)Slide 11: Making Sense of the Data – Calibration (scales)Image and photo credits…