Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Thomas j. Vosper - Pricesearcher

1,334 views

Published on

Thomas at Pricesearcher talks about what they learnt from indexing 500 m products in our Londo Online Seller Meeutp.

Published in: Business
  • Login to see the comments

  • Be the first to like this

Thomas j. Vosper - Pricesearcher

  1. 1. Thomas J. Vosper PRICESEARCHER.COM Product Feeds for Beginners & What we learnt from indexing 500m products @pricesearcher @thomasvosper
  2. 2. @pricesearcher Tonight Who are Pricesearcher? What is a product feed? What have we learnt from our data?
  3. 3. @pricesearcher BACKGROUND 4 Years ago we started to index any price we could find on the internet
  4. 4. @pricesearcher One trusted place Where you can check the price of anything from everywhere
  5. 5. @pricesearcher
  6. 6. SOURCES OF DATA Everything Publically Available.... Direct Retailers……………………….. Price Comparison……………………. Marketplaces…………………………… Vouchers / Deals………………………. Plugins …………………………………….. Agency / Feed Solution Providers……. @pricesearcher
  7. 7. What are Product Feeds? Why do I need one? @pricesearcher To sell your products online. • Search engine Ad networks (Google, Bing) • Price comparison websites (Connexity, Kelkoo) • Affiliate networks (Awin, Webgains, Linkshare) • Marketplaces (Amazon, eBay, Fruugo, Newegg) • Social networks (Facebook, Instagram)
  8. 8. Is it easy to implement? @pricesearcher • Follow a set structure (Amazon flat files, Google Shopping) • Pre-set platforms (Magento/Shopify/Woo plugin) • 3rd party solution providers (Channel Advisor, Linnworks, Feed Optimise)
  9. 9. What do we recommend? @pricesearcher
  10. 10. Direct Product Feeds at scale @pricesearcher 0 100 200 300 400 500 600 PRODUCT COUNT
  11. 11. @pricesearcher What have we learnt from indexing 500m products?
  12. 12. @pricesearcher DATA SAMPLE We’ll be looking at the UK data specifically with a focus on August 2017
  13. 13. TOP 10 @pricesearcher Data Insights from 500m E-Commerce Products
  14. 14. 48 @pricesearcher Average Product Title Length Characters + Spaces 1. (8 Words)
  15. 15. @pricesearcher
  16. 16. 2. @pricesearcher 53%Brand Terms Included in Product Titles
  17. 17. 3. @pricesearcher 522Average Product Description Length Characters + Spaces (90 Words)
  18. 18. @pricesearcher
  19. 19. 4. @pricesearcher 44.9% Shipping costs Included as an additional field inc £0.00
  20. 20. 5. @pricesearcher 66.9% GTIN Barcodes Present as a Unique Identifier 12-13 Digits, EAN, UPC
  21. 21. 6. @pricesearcher 7.9% Category level information is NOT provided
  22. 22. 7. @pricesearcher 40.2% Dimensions Size, Colour, etc NOT provided
  23. 23. @pricesearcher FEEDS BROKEN DOWN
  24. 24. 8. Methods of sharing Product Feeds @pricesearcher
  25. 25. 9. Product Feed File Formats @pricesearcher
  26. 26. 10. @pricesearcher Price Change Frequency
  27. 27. Since December 2017 we’ve recorded @pricesearcher 4 Billion Price Changes Globally
  28. 28. AUGUST PRICE CHANGES @pricesearcher
  29. 29. @pricesearcher The country with the most price changes?
  30. 30. @pricesearcher 1Every 6 Days The UK has the most price changes globally
  31. 31. @pricesearcher 14d 8d8d 6d
  32. 32. @pricesearcher What is your Product Feed Strategy Conclusion: Lots of missed opportunities in the feeds
  33. 33. @pricesearcher What we’re doing next: Indexing • Continue the next phase of indexing - 1 Billion Prices Launch • Out of Beta - Q2 Share • Work with partners to develop better product feeds • Looking to support more ecommerce sites to appear in our search results
  34. 34. thomas@pricesearcher.com DOWNLOAD Thanks for listening! UPLOAD It’s free You get Organic Traffic www.pricesearcher.com/upload Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell www.pricesearcher.com/research

×