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The Why and how of brand on Amazon

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The Why and how of the brand on Amazon

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The Why and how of brand on Amazon

  1. 1. Duncan Barraclough duncan@onlinestar.co.uk @onlinestardigital The Why and How of Brand on Amazon
  2. 2. © 2020 ShipStation. All Rights Reserved. - Checkpoint - The Why - The How - Key take aways
  3. 3. © 2020 ShipStation. All Rights Reserved. = Most valuable in the world Stock up 60%+ Amazon online up 30%+ Since March, 10k new SME’s Overall UK online shopping up 33.5%
  4. 4. © 2020 ShipStation. All Rights Reserved. Start with Why Diagram courtesy of Sami Lilja
  5. 5. © 2020 ShipStation. All Rights Reserved. Define the How B2B or B2C? Robust Logistics & Operations Which other channels are appropriate? What is the overall brand strategy?
  6. 6. © 2020 ShipStation. All Rights Reserved. The Brand Lean Enhanced listings content Brand Store Brand and product tools
  7. 7. © 2020 ShipStation. All Rights Reserved. The importance of Brand tools
  8. 8. © 2020 ShipStation. All Rights Reserved. In summary Your ‘Why’ should help define How you approach Set clear objectives for Why and How Ongoing opportunity due to changing behaviours Brand build on and off Amazon- think audience Online Star © 2020. All Rights Reserved.
  9. 9. Duncan Barraclough duncan@onlinestar.co.uk @onlinestardigital The Why and How of Brand on Amazon

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