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Stop Wasting Money on Adwords - Alix at Chalks Digital Marketing

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Cardiff Online Seller Meetup - Alix shared really good tips on how to stop wasting money on adwords and be focused on areas with high return.

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Stop Wasting Money on Adwords - Alix at Chalks Digital Marketing

  1. 1. How To Stop Wasting Money On AdWords Alix Charles - Chalk Digital Marketing
  2. 2. What Is AdWords? AdWords is Google’s advertising service by for businesses wanting to display ads on Google’s search engine results page and across its advertising network.
  3. 3. Where We See These Ads
  4. 4. Where We See These Ads
  5. 5. Where We See These Ads
  6. 6. Where We See These Ads
  7. 7. Where We See These Ads
  8. 8. Where We See These Ads
  9. 9. Why Is AdWords Popular? Quicker Than SEO Measurable Help Beat Competitors Only Pay When Someone Clicks on an Ad
  10. 10. Wasting Money
  11. 11. 1. Negative Keywords
  12. 12. For Example: You’re a wedding dress retailer You have your own ecommerce store You want to promote your range of A-Line wedding dresses You use AdWords to direct people to your site...
  13. 13. You Might Be Bidding On Terms Like ● Luxury a line wedding dress ● White a line wedding dress ● Tulle skirt wedding dress
  14. 14. Negative Keywords “Second hand” Gumtree cheap inexpensive hirediy “Make your own” designer guest “vera wang” ideas australia images Maggie sottero etsy pink pinterest petticoat patterns Undergarments definition wiki hoop “mori lee” black alfred angelo red wikipedia ebay history informal Old used borrow “body type” tumblr underskirt purple vogue
  15. 15. 2. Location Settings
  16. 16. Where You Ship Your Products...
  17. 17. What happens when you show your ads elsewhere...
  18. 18. 3. Demographic Settings
  19. 19. Tips To Save Money With Demographics ● Don’t assume your demographic ● Use bid adjustments ● Exclude genders and ages that are not applicable to your business
  20. 20. 4. Broad Keywords
  21. 21. Click Costs Live Blackjack £137.47Payday Loans £4.95 Samsung Galaxy s5 £2.42
  22. 22. Match Types Broad Match Broad Match Modifier Phrase Match Exact Match
  23. 23. 5. Sending Visitors To Your Homepage
  24. 24. For Example: Your business sells stationery You’re running ads for your leather filofax range...
  25. 25. Your Landing Page Right Wrong
  26. 26. Recap 1. Use Negative Keywords 2. Use Location Settings (And Exclusions!) 3. Use Demographics Options 4. Be Aware of Broad Terms 5. Don’t Lead Visitors To a Homepage
  27. 27. Thanks For Listening! Alix Charles Chalk Digital chalkdigitalmarketing.com alix@chalkdigitalmarketing.com

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