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Best Practice for Selling on Amazon

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Amazon brought in challenging changes in 2016 for sellers, from increased search term capacity, ban of incentivised product reviews to introduction of bid + in sponsored Ads.

This presentation talks about best practices of selling on Amazon and it was presented at Spring Fair 2017.

Published in: Business
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Best Practice for Selling on Amazon

  1. 1. 1. 2. 3. 4.
  2. 2. • • • • • •
  3. 3. 1. 2. 3. 4.
  4. 4. Headline Search Sponsored Organic Sponsored Sponsored
  5. 5. - - - - - - - - - - -
  6. 6. • • • • • * Sale price / Strike through price impacts sales positively
  7. 7. * Price is one of many factors that helps to get the top spot popularly called “buy box”
  8. 8. • • • • – •
  9. 9. * Gives you compared price when you search by ASIN and EANs
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  11. 11. • • • •
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  13. 13. • • • •
  14. 14. * Reviews from discounted products don’t carry “Verified Purchase”
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  16. 16. • • • •
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  19. 19. • • • •
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  21. 21. * 5 Fields with 1000 characters each
  22. 22. • • • • •
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  24. 24. - - - - - - - - - - -
  25. 25. #1 Campaign Manager #2 Name, Budget, Date
  26. 26. #3 Adgroups- this can be based on product category #4 Choose product
  27. 27. #1 Name Group #2 Choose Product
  28. 28. #3 Choose Bid #4 When product is selected Amazon recommends keywords #5 Select relevant keywords
  29. 29. #6 Add your own keywords Note: Choose Broad, Phrase, Exact
  30. 30. Stay in touch ! Prabhat Shah @daytodayeBay Email: ps@daytodayebay.co.uk Landline: : 029 2236 2596 Mobile: 0751 88 39629 www.daytodayebay.co.uk

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