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PRABHAT SHAH
@daytodayebay
DAYTODAYEBAY
Amazon SEO tools that I
wouldn’t avoid
http://www.slideshare.net/daytodayebay
WHY AMAZON SEO MATTERS?
Amazon’s conversion rate is a
whopping 74% with prime
members And 13% with non-
Prime members, - that’s four
times the ave...
WHY AMAZON SEO MATTERS?
Of the 72% of shoppers turning
to Amazon to research products,
56% go to Amazon first, ahead of
any other online site.
LET’S WALK THROUGH SOME
TOOLS THAT CAN HELP YOUR
MAKE LIFE A LITTLE EASIER
1.Sonar
http://sonar-tool.com/us/
WORKS IN 6
AMAZON DOMAINS
GET REAL SEARCH
QUERIES ON
AMAZON
SEE PRODUCT
RELEVANCY VISUALLY
IDENTIFY MOST
FREQUENTLY USED
KEYWORDS
IDENTIFY KEYWORDS
RANKING COMPETING
PRODUCTS ON PAGE #1
EXPORT KEYWORDS
DATA EASILY
ALL FOR FREE!
2. Sellics
https://sellics.com/
FIND OUT WHERE
WHICH CHILD OF THE
PARENT IS RANKING
BETTER
FIND OUT WHERE
WHICH CHILD OF THE
PARENT IS RANKING
BETTER
# page number
FIND OUT HOW MANY
PRODUCTS ARE
RANKED
FIND OUT WHERE THEY
ARE RANKED
PPC CAMPAIGNS:
GET A LIST OF
CONVERTING
KEYWORDS
PPC CAMPAIGNS: GET A
LIST OF NON
CONVERTING
KEYWORDS
3. Xsellco
https://www.xsellco.com/feedback
POSITIVE REVIEWS
IMPROVES RANKING
AND CONVERSION
CREATE PERSONALISED
MESSAGE REQUESTING
FEEDBACK / REVIEWS
SPEAK YOUR
CUSTOMER’S
LANGUAGE
4. Amzscout
https://amzscout.net
GET ESTIMATED
MONTHLY SEARCH
VOLUME. USE FOR PPC
OR CONTENT.
5. Splitly
https://splitly.com
A/B TEST
TITLES,
KEY FEATURES AND
HIDDEN KEYWORDS
A/B TEST WHICH
IMAGE GENERATES
MORE SALES
A/B TEST BACKEND
SEARCH TERMS
6. Helium 10 Magnet
https://www.helium10.com/
SEARCH POPULAR
KEYWORDS IN 7
AMAZON DOMAINS
FIND OUT ADDITIONAL
RELEVANT KEYWORDS
GET HIGH VOLUME
SEARCH KEYWORDS
FIND OUT VOLUME
COMPETITIVE
OFFERINGS
https://keywordtool.io/amazon
7. Keywordtool.io
GET MOST SEARCHED
CUSTOMER SEARCH
TERMS
USE FOR
CONTENT
PPC OR
NEW PRODUCT IDEAS
GET LONG TAIL
KEYWORDS IN OTHER
LANGUAGES
8. Amzdatastudio
https://amzdatastudio.com
FIND 3-5 PAGE #1
RANKING COMPETING
PRODUCTS
FIND THEIR HIDDEN
SEARCH TERMS
USE THEM AS YOUR HIDDEN
SEARCH TERMS OR TARGET
THEME FOR PAID ADS
100% ACCURATE
https://chrome.google.com/webstore/detail
/amazon-kw-index-and-
rank/dehlblnjjkkbapjemjbeafjhjpjoifii
9. Amazon KW Index C...
FIND OUT IF KEYWORDS
ARE INDEXING YOUR
PRODUCTS
FIND OUT SEARCH
VOLUME
https://www.junglescout.com/the-web-app/
10. Jungle Scout
Find Profitable Keywords
FIND OUT SEARCH
VOLUME
FIND OUT BID PRICE TO
MAKE PRICING
DECISION
https://members.helium10.com/misspellinat
or/main/view?id=23058
11. Misspellings Checker
USE THESE KEYWORDS
EITHER FOR PPC OR
SEARCH TERMS
THESE TOOLS ARE ONLY THERE
TO MAKE YOUR WORK LITTLE
EASIER. DON’T EXPECT MORE...
Prabhat Shah
DAYTODAYEBAY
Amazon SEO tools that I
wouldn’t avoid
@daytodayebay
www.daytodayebay.co.uk
Amazon SEO Tools I wound't Avoid
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Amazon SEO Tools I wound't Avoid

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Prabhat talks about some of the Amazon SEO tools that can help your product rank successfully on Amazon.

Presented at Europe's largest SEO conference -#BrightonSEO in September 2018.

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Amazon SEO Tools I wound't Avoid

  1. 1. PRABHAT SHAH @daytodayebay DAYTODAYEBAY Amazon SEO tools that I wouldn’t avoid http://www.slideshare.net/daytodayebay
  2. 2. WHY AMAZON SEO MATTERS?
  3. 3. Amazon’s conversion rate is a whopping 74% with prime members And 13% with non- Prime members, - that’s four times the average conversion rate of 3.32% for online retailers.
  4. 4. WHY AMAZON SEO MATTERS?
  5. 5. Of the 72% of shoppers turning to Amazon to research products, 56% go to Amazon first, ahead of any other online site.
  6. 6. LET’S WALK THROUGH SOME TOOLS THAT CAN HELP YOUR MAKE LIFE A LITTLE EASIER
  7. 7. 1.Sonar http://sonar-tool.com/us/
  8. 8. WORKS IN 6 AMAZON DOMAINS
  9. 9. GET REAL SEARCH QUERIES ON AMAZON
  10. 10. SEE PRODUCT RELEVANCY VISUALLY
  11. 11. IDENTIFY MOST FREQUENTLY USED KEYWORDS
  12. 12. IDENTIFY KEYWORDS RANKING COMPETING PRODUCTS ON PAGE #1
  13. 13. EXPORT KEYWORDS DATA EASILY ALL FOR FREE!
  14. 14. 2. Sellics https://sellics.com/
  15. 15. FIND OUT WHERE WHICH CHILD OF THE PARENT IS RANKING BETTER
  16. 16. FIND OUT WHERE WHICH CHILD OF THE PARENT IS RANKING BETTER # page number
  17. 17. FIND OUT HOW MANY PRODUCTS ARE RANKED
  18. 18. FIND OUT WHERE THEY ARE RANKED
  19. 19. PPC CAMPAIGNS: GET A LIST OF CONVERTING KEYWORDS
  20. 20. PPC CAMPAIGNS: GET A LIST OF NON CONVERTING KEYWORDS
  21. 21. 3. Xsellco https://www.xsellco.com/feedback
  22. 22. POSITIVE REVIEWS IMPROVES RANKING AND CONVERSION
  23. 23. CREATE PERSONALISED MESSAGE REQUESTING FEEDBACK / REVIEWS
  24. 24. SPEAK YOUR CUSTOMER’S LANGUAGE
  25. 25. 4. Amzscout https://amzscout.net
  26. 26. GET ESTIMATED MONTHLY SEARCH VOLUME. USE FOR PPC OR CONTENT.
  27. 27. 5. Splitly https://splitly.com
  28. 28. A/B TEST TITLES, KEY FEATURES AND HIDDEN KEYWORDS
  29. 29. A/B TEST WHICH IMAGE GENERATES MORE SALES
  30. 30. A/B TEST BACKEND SEARCH TERMS
  31. 31. 6. Helium 10 Magnet https://www.helium10.com/
  32. 32. SEARCH POPULAR KEYWORDS IN 7 AMAZON DOMAINS
  33. 33. FIND OUT ADDITIONAL RELEVANT KEYWORDS
  34. 34. GET HIGH VOLUME SEARCH KEYWORDS
  35. 35. FIND OUT VOLUME COMPETITIVE OFFERINGS
  36. 36. https://keywordtool.io/amazon 7. Keywordtool.io
  37. 37. GET MOST SEARCHED CUSTOMER SEARCH TERMS
  38. 38. USE FOR CONTENT PPC OR NEW PRODUCT IDEAS
  39. 39. GET LONG TAIL KEYWORDS IN OTHER LANGUAGES
  40. 40. 8. Amzdatastudio https://amzdatastudio.com
  41. 41. FIND 3-5 PAGE #1 RANKING COMPETING PRODUCTS
  42. 42. FIND THEIR HIDDEN SEARCH TERMS
  43. 43. USE THEM AS YOUR HIDDEN SEARCH TERMS OR TARGET THEME FOR PAID ADS
  44. 44. 100% ACCURATE
  45. 45. https://chrome.google.com/webstore/detail /amazon-kw-index-and- rank/dehlblnjjkkbapjemjbeafjhjpjoifii 9. Amazon KW Index Checker
  46. 46. FIND OUT IF KEYWORDS ARE INDEXING YOUR PRODUCTS
  47. 47. FIND OUT SEARCH VOLUME
  48. 48. https://www.junglescout.com/the-web-app/ 10. Jungle Scout Find Profitable Keywords
  49. 49. FIND OUT SEARCH VOLUME
  50. 50. FIND OUT BID PRICE TO MAKE PRICING DECISION
  51. 51. https://members.helium10.com/misspellinat or/main/view?id=23058 11. Misspellings Checker
  52. 52. USE THESE KEYWORDS EITHER FOR PPC OR SEARCH TERMS
  53. 53. THESE TOOLS ARE ONLY THERE TO MAKE YOUR WORK LITTLE EASIER. DON’T EXPECT MORE...
  54. 54. Prabhat Shah DAYTODAYEBAY Amazon SEO tools that I wouldn’t avoid @daytodayebay www.daytodayebay.co.uk
  • AlejandroAlonsoNieto

    Jan. 14, 2019
  • t1kim1

    Jan. 14, 2019
  • ChrisDrury6

    Oct. 5, 2018
  • NachoMascortSEOSpeci

    Oct. 1, 2018

Prabhat talks about some of the Amazon SEO tools that can help your product rank successfully on Amazon. Presented at Europe's largest SEO conference -#BrightonSEO in September 2018.

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