Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Amazon SEO Tools I wound't Avoid

1,681 views

Published on

Prabhat talks about some of the Amazon SEO tools that can help your product rank successfully on Amazon.

Presented at Europe's largest SEO conference -#BrightonSEO in September 2018.

Published in: Business
  • Be the first to comment

Amazon SEO Tools I wound't Avoid

  1. 1. PRABHAT SHAH @daytodayebay DAYTODAYEBAY Amazon SEO tools that I wouldn’t avoid http://www.slideshare.net/daytodayebay
  2. 2. WHY AMAZON SEO MATTERS?
  3. 3. Amazon’s conversion rate is a whopping 74% with prime members And 13% with non- Prime members, - that’s four times the average conversion rate of 3.32% for online retailers.
  4. 4. WHY AMAZON SEO MATTERS?
  5. 5. Of the 72% of shoppers turning to Amazon to research products, 56% go to Amazon first, ahead of any other online site.
  6. 6. LET’S WALK THROUGH SOME TOOLS THAT CAN HELP YOUR MAKE LIFE A LITTLE EASIER
  7. 7. 1.Sonar http://sonar-tool.com/us/
  8. 8. WORKS IN 6 AMAZON DOMAINS
  9. 9. GET REAL SEARCH QUERIES ON AMAZON
  10. 10. SEE PRODUCT RELEVANCY VISUALLY
  11. 11. IDENTIFY MOST FREQUENTLY USED KEYWORDS
  12. 12. IDENTIFY KEYWORDS RANKING COMPETING PRODUCTS ON PAGE #1
  13. 13. EXPORT KEYWORDS DATA EASILY ALL FOR FREE!
  14. 14. 2. Sellics https://sellics.com/
  15. 15. FIND OUT WHERE WHICH CHILD OF THE PARENT IS RANKING BETTER
  16. 16. FIND OUT WHERE WHICH CHILD OF THE PARENT IS RANKING BETTER # page number
  17. 17. FIND OUT HOW MANY PRODUCTS ARE RANKED
  18. 18. FIND OUT WHERE THEY ARE RANKED
  19. 19. PPC CAMPAIGNS: GET A LIST OF CONVERTING KEYWORDS
  20. 20. PPC CAMPAIGNS: GET A LIST OF NON CONVERTING KEYWORDS
  21. 21. 3. Xsellco https://www.xsellco.com/feedback
  22. 22. POSITIVE REVIEWS IMPROVES RANKING AND CONVERSION
  23. 23. CREATE PERSONALISED MESSAGE REQUESTING FEEDBACK / REVIEWS
  24. 24. SPEAK YOUR CUSTOMER’S LANGUAGE
  25. 25. 4. Amzscout https://amzscout.net
  26. 26. GET ESTIMATED MONTHLY SEARCH VOLUME. USE FOR PPC OR CONTENT.
  27. 27. 5. Splitly https://splitly.com
  28. 28. A/B TEST TITLES, KEY FEATURES AND HIDDEN KEYWORDS
  29. 29. A/B TEST WHICH IMAGE GENERATES MORE SALES
  30. 30. A/B TEST BACKEND SEARCH TERMS
  31. 31. 6. Helium 10 Magnet https://www.helium10.com/
  32. 32. SEARCH POPULAR KEYWORDS IN 7 AMAZON DOMAINS
  33. 33. FIND OUT ADDITIONAL RELEVANT KEYWORDS
  34. 34. GET HIGH VOLUME SEARCH KEYWORDS
  35. 35. FIND OUT VOLUME COMPETITIVE OFFERINGS
  36. 36. https://keywordtool.io/amazon 7. Keywordtool.io
  37. 37. GET MOST SEARCHED CUSTOMER SEARCH TERMS
  38. 38. USE FOR CONTENT PPC OR NEW PRODUCT IDEAS
  39. 39. GET LONG TAIL KEYWORDS IN OTHER LANGUAGES
  40. 40. 8. Amzdatastudio https://amzdatastudio.com
  41. 41. FIND 3-5 PAGE #1 RANKING COMPETING PRODUCTS
  42. 42. FIND THEIR HIDDEN SEARCH TERMS
  43. 43. USE THEM AS YOUR HIDDEN SEARCH TERMS OR TARGET THEME FOR PAID ADS
  44. 44. 100% ACCURATE
  45. 45. https://chrome.google.com/webstore/detail /amazon-kw-index-and- rank/dehlblnjjkkbapjemjbeafjhjpjoifii 9. Amazon KW Index Checker
  46. 46. FIND OUT IF KEYWORDS ARE INDEXING YOUR PRODUCTS
  47. 47. FIND OUT SEARCH VOLUME
  48. 48. https://www.junglescout.com/the-web-app/ 10. Jungle Scout Find Profitable Keywords
  49. 49. FIND OUT SEARCH VOLUME
  50. 50. FIND OUT BID PRICE TO MAKE PRICING DECISION
  51. 51. https://members.helium10.com/misspellinat or/main/view?id=23058 11. Misspellings Checker
  52. 52. USE THESE KEYWORDS EITHER FOR PPC OR SEARCH TERMS
  53. 53. THESE TOOLS ARE ONLY THERE TO MAKE YOUR WORK LITTLE EASIER. DON’T EXPECT MORE...
  54. 54. Prabhat Shah DAYTODAYEBAY Amazon SEO tools that I wouldn’t avoid @daytodayebay www.daytodayebay.co.uk

×