Leverage
Microsoft
SharePoint


in Your Online
Marketing Initiatives
Real WCM
       for
SharePoint Content
Reality check                                      4%

A Forrester 2008 report:
 Your SharePoint 2007
                    ...
You’d need a real
WCM
                                   09                                       Eva
            adra nt ...
The missing link
Mission-Critical Content   Web 2.0 WCM
   Intranet-Canned          At its finest
Integration options
      manual        custom integration                      off-the-shelf
1                 2         ...
Introducing
JCR Connector 2.0
  for SharePoint
Free your content

                Day JCR Connector




  prop
       rieta                              tandard
        ...
JCR-, Java-, REST-
enabling SharePoint
Favorites
Installation &
Configuration
  Documentation
  Quickstart starts quickly
  Out-of-the-box experience
  “Zero config” princ...
Deployment
 OSGi bundle core
 In a Day Content Package
 Integration into CQ5
 Your integration projects
 “to go”!
Get started, quickly
    1                      2               3
            Now also on
                Day are
        ...
CQ5 Integration
   Search / access
   SharePoint assets in CQ5
   Drag SharePoint content
   onto pages
   Metadata mappin...
One Author&User
Experience
One Developer
Experience
 CQplatform




                 Tagging, Workflow, Widgets,
              Internationalization, ...
Focus on your main task
✴ ...getting content
  to the web
✴ Author in CQ5
✴ Use CQ5 WCM
  capabilities
✴ to web-enable
  A...
Put SharePoint assets into
action
✴ Drag them on
  the page
✴ Power of CQ5
  components
✴ Extensible and
  scalable with
 ...
Agility
    Content from SharePoint to
    WCM to Web
    In no time
    Add value to your content
Born in CQ5
Platform
   Embedded in CQ5 Platform
   Virtual Repository
   Content Packages
   Sling, OSGi, REST (+JCR)
   ...
Use documents
Use metadata
Extend!
                 CMO:
          I want
                 t
            websithis on my
 ...
Develop
Agility: Leverage CQ5            er + Au
                                         thor:
                         Y...
Architecture
   Based on Jackrabbit SPI
   Robust
   Stateless persistent server
   Built-in extensibility
   Developer-fr...
DAM Integration
   Assets++
   Workflow-based sync.
   Extensible workflow steps
   2-way synchronization
Natively integrated via
CQ5 Workflow




            synchronization
More value to your content:
CQ5.DAM.enrich(SP.asset)
                         binary         metadata   sub-assets




   ...
Write-enabled
   JCR 1.0, Level 2
   SharePoint-as-storage for
   JCR applications
   Enabling 2-way content
   synchroniz...
Level 2: Write-enabled
✴ More open -
  synchronize
  changes back to
  SharePoint
✴ Simplify content
  governance
Standards-
enabler
   Enabling SharePoint for:
   JCR applications
   Java / J2EE applications
   RESTful applications

  ...
Conclusions
Real WCM with
SharePoint Content
Thank You!
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Webinar - Q2 2010 - Leveraging MS SharePoint for Your Online Marketing Initiatives

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Leveraging Microsoft SharePoint for Your Online Marketing Needs with Day Software

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  • note: figure out how to show “focus on infrastructure”
    O’Reilly, What is Web 2.0: http://www.oreillynet.com/lpt/a/6228



















































  • asset value growth - illustrate
    raw asset (sp) - authoring environment (in context, metadata, WCM like cropping) - publish in context (visible to users) - get feedback (comment, tagging) - stays up to date

















  • Webinar - Q2 2010 - Leveraging MS SharePoint for Your Online Marketing Initiatives

    1. 1. Leverage Microsoft SharePoint in Your Online Marketing Initiatives
    2. 2. Real WCM for SharePoint Content
    3. 3. Reality check 4% A Forrester 2008 report: Your SharePoint 2007 26% Plans? Not interested Considering Using (or use any other report or statistics....) 70% Bottom Some of your mission-critical content Line does or will reside in a SharePoint instance
    4. 4. You’d need a real WCM 09 Eva adra nt f o r WC M, 20 l u at Mag ic Qu ing Sh a [WC reP C au t i o n s: i ng o i nt ic i n g mo de l c aus M] fo r [. . .] h igh c o s t s /p r al Sh a pt i t f o r e x te r n rePo la rg re t ic e nc e t o ado f ac i ng w i n t is n er e nte rp r we b s i te s [. . .] Th e e bsi o t a te p f av is e s sa ubli o eed s t o m at u re a se r i tru s h i n r i te f o Sh a r ePo i n t s t i l l n [. . .] o us t h i s t h g. r pu [. . .] sh o at S b l ic- W CM o f f e r i ng rtc o m i n h a rePo gs in int h t he as s o WC M s me p ac e
    5. 5. The missing link Mission-Critical Content Web 2.0 WCM Intranet-Canned At its finest
    6. 6. Integration options manual custom integration off-the-shelf 1 2 3 integration solution via SOAP product Acme Inc. axis2: maven wss3: generates 500k .wsdl 20mb .java files Ca n -o -p ener
    7. 7. Introducing JCR Connector 2.0 for SharePoint
    8. 8. Free your content Day JCR Connector prop rieta tandard open ssitories: silos: ry repo ets Liabi Ass lities
    9. 9. JCR-, Java-, REST- enabling SharePoint
    10. 10. Favorites
    11. 11. Installation & Configuration Documentation Quickstart starts quickly Out-of-the-box experience “Zero config” principle Easy for users: GUI Flexible for developers
    12. 12. Deployment OSGi bundle core In a Day Content Package Integration into CQ5 Your integration projects “to go”!
    13. 13. Get started, quickly 1 2 3 Now also on Day are Package Sh configure download double click SharePoint URL
    14. 14. CQ5 Integration Search / access SharePoint assets in CQ5 Drag SharePoint content onto pages Metadata mapping Real WCM authoring. Seriously.
    15. 15. One Author&User Experience
    16. 16. One Developer Experience CQplatform Tagging, Workflow, Widgets, Internationalization, Development Application Platform Composite Content Apache Sling CRX Content Repository REST JCR OSGi CMIS
    17. 17. Focus on your main task ✴ ...getting content to the web ✴ Author in CQ5 ✴ Use CQ5 WCM capabilities ✴ to web-enable ALL your assets
    18. 18. Put SharePoint assets into action ✴ Drag them on the page ✴ Power of CQ5 components ✴ Extensible and scalable with CQ5
    19. 19. Agility Content from SharePoint to WCM to Web In no time Add value to your content
    20. 20. Born in CQ5 Platform Embedded in CQ5 Platform Virtual Repository Content Packages Sling, OSGi, REST (+JCR) Extensible, the CQ5 way
    21. 21. Use documents Use metadata Extend! CMO: I want t websithis on my e NOW dammi t!
    22. 22. Develop Agility: Leverage CQ5 er + Au thor: You’re W Platform (10 min elcome ! 3 lines 1 espre utes & of HTM sso & L script later)
    23. 23. Architecture Based on Jackrabbit SPI Robust Stateless persistent server Built-in extensibility Developer-friendly
    24. 24. DAM Integration Assets++ Workflow-based sync. Extensible workflow steps 2-way synchronization
    25. 25. Natively integrated via CQ5 Workflow synchronization
    26. 26. More value to your content: CQ5.DAM.enrich(SP.asset) binary metadata sub-assets synchronization thumbnails
    27. 27. Write-enabled JCR 1.0, Level 2 SharePoint-as-storage for JCR applications Enabling 2-way content synchronization
    28. 28. Level 2: Write-enabled ✴ More open - synchronize changes back to SharePoint ✴ Simplify content governance
    29. 29. Standards- enabler Enabling SharePoint for: JCR applications Java / J2EE applications RESTful applications Unlocking the content silos
    30. 30. Conclusions
    31. 31. Real WCM with SharePoint Content
    32. 32. Thank You!

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