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Testing workshop dayone final accelerator 26022019

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Presentation on hypothesis testing and prototyping as presented at the DayOne accelerator.

Published in: Health & Medicine
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Testing workshop dayone final accelerator 26022019

  1. 1. An initiative managed by BaselArea.swiss in close collaboration with the Canton of Basel-Stadt DAYONE ACCELERATOR – TESTING 26th FEBRUARY 2019
  2. 2. Photo parachute Steve blank Cheating on your customer discovery interview is like cheating in your parachute packing class
  3. 3. DIFFERENT CUSTOMER DISCOVERY AND FIRST TESTING • Interviews • Focus group • Survey
  4. 4. GROUP DISCUSSION 4 RECENT EXPERIENCE ON CUSTOMERS INTERVIEWS?
  5. 5. MINIMAL VIABLE PRODUCT A minimal variable product (MVP) helps entrepreneurs start the process of learning as quickly as possible. It is the fastest way to get through the Build Measure Learn feedback loop with minimal amount of effort. It tests the value proposition and potential partners interests.
  6. 6. GROUP DISCUSSION 8 WHAT COULD BE A MVPs? SHARE ALSO YOUR EXPERIENCE
  7. 7. MAKE IT REAL WITH A MVP IN LIFE SCIENCE, MARKET PRODUCT FIT AND EVIDENCE PRODUCT MARKET FIT • Brochure or storyboard • Apps prototype • Wizard of Oz : ”fake it until you can make it” • Video • Landing page Source : Lean start up book EVIDENCE MARKET FIT • Proof of concept, Prototype • Clinical trial • healthy subject • patient
  8. 8. PROTOTYPE AN APP https://marvelapp.com/features/prototyping
  9. 9. VIDEO Dropbox OVERNIGHT > 10 TIMES MORE VISITOR ON THEIR WEBSITE
  10. 10. WIZARD OF OZ FAKE IT UNTIL YOU CAN MAKE IT
  11. 11. For many part of the BMC, it is just a set of hypotheses...
  12. 12. HYPOTHESIS critical prioritization Instructions – Who: Break-out into teams – How: Extract/ refine the hypotheses from VPC and BMC, and environment Draw a funnel on paper Put them all on the funnel Prioritize the 2 or 3 most critical hypothesis – Time: 30 min Outcome: Hypothesis funnel sketch and filled, share the 3 most critical hypothesis identified 16
  13. 13. HYPOTHESIS FUNNEL SKETCH ON YOUR FLIP CHART
  14. 14. GROUP DISCUSSION 18 WHAT COULD BE A MVPs? SHARE ALSO YOUR EXPERIENCE
  15. 15. THE FEEDBACK LOOP LEAN STARTUP METHODOLOGY Adapt from https://blog.strategyzer.com/posts/2017/5/2/how-to-test-your-idea-start-with-the-most-critical-hypotheses
  16. 16. Test Card Design and structure your hypothesis with the Test Cards 20 Describe the hypothesis You want to test How you want to verify the hypothesis – experiment design What date will be measured Target threshold definition – to validate or Invalidate the hypothesis How costly will be this test How long it will take to have the results from this test How critical is this hypothesis for the Entire idea How reliable the date are What people say vs do How we interpret the data
  17. 17. Source : Validate Your Ideas with the Test Card
  18. 18. Surgeon prefer our new medical device over older technology Get surgeons to sign a recommendation letter to their hospital administrator Measure the percentage of surgeons who are interested AND sign the letter % of surgeon who sign = % of surgeons who already bought devices from us Surgeons’s interest
  19. 19. Instructions – Who: Break-out into teams – How: Develop Test Cards for the 2 or 3 most important hypotheses. If you have key experiment ongoing, wright the corresponding test card – Time: 40 min Outcome: share your test card 23 TESTING DESIGN YOUR EXPERIMENT
  20. 20. GROUP DISCUSSION 24 WHAT WAS YOUR BIGGEST INSIGHT?
  21. 21. WHAT NEXT 25 HOW TO TRACK / PLAN YOUR EXPERIMENT?
  22. 22. Jan Feb March April May June PLANNED TEST, KEY ACTIVITIES AND MEETINGS POST IT COLOR CODED PER ACTIVITY TYPE : EXPERIMENT, MEETINGS AND CONFERENCES, VISITS…
  23. 23. 27 Hypothesis Hypothesis Experiment Experiment Experiment Experiment Hypothesis Hypothesis Hypothesis Experiment
  24. 24. MAKE SURE TO KEEP THE RIGHT MINDSET ! “I have not failed, I’ve just found ten thousand ways that won’t work” Thomas Edison Inventor of the electric light
  25. 25. AND ALSO… …DON’T FORGET YOUR NORTH STAR!

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