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DayOne Accelerator - how to pitch

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Introductory materials on pitching from the DayOne accelerator. The material is incomplete without accompanying discussion. More material about the program here -https://www.dayone.swiss/dayone/dayone-accelerator.html

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DayOne Accelerator - how to pitch

  1. 1. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! Future Health – 25.1.
  2. 2. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! Future Health – 25.1.
  3. 3. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! – Briefing What do you do? How does your solution create value? How does your solution change healthcare? 6 Minutes with slides
  4. 4. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! Future Health – 25.1.
  5. 5. Briefing Versus Message Who am I talking to? How do I tell it? What’s my story? 1 2 3 Let’s pitch! – Setting the scene
  6. 6. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! – Who am I talking to - What is the setting of the event? - What is my role in this setting? - Who is in the audience? - To whom do I actually want to talk to? - Why should this target group be interested in what I have to tell them?  What do I actually tell them?
  7. 7. Message Versus Target Group Supporting Message Supporting Message Supporting Message 1 2 3 Let’s pitch! – Creat your Message
  8. 8. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Let’s pitch! Future Health – 25.1.
  9. 9. Do you feel comfortable? Future Health – 25.1.
  10. 10. Do you feel comfortable? What did your body language say? Future Health – 25.1.
  11. 11. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ Some inspiration Future Health – get creative
  12. 12. Let’s pitch! – Create your story What’s the plot? - bright guy solving a wicked healthcare problem? - nerdy inventor trying to capitalyze on his idea?
  13. 13. Let’s pitch! – Create your story What’s the plot? - bright guy solving a wicked healthcare problem? - nerdy inventor trying to capitalyze on his idea? What are the ingredients? - problem, idea, solution - value proposition - Back story
  14. 14. Let’s pitch! – Create your story What’s the plot? - bright guy solving a wicked healthcare problem? - nerdy inventor trying to capitalyze on his idea? What are the ingredients? - problem, idea, solution - value proposition - Back story Who is the hero? - Patient? Medical Doctor? Society?
  15. 15. Let’s pitch! – Create your story What’s the plot? - bright guy solving a wicked healthcare problem? - nerdy inventor trying to capitalyze on his idea? What are the ingredients? - problem, idea, solution - value proposition - Back story Who is the hero? - Patient? Medical Doctor? Society? Who is the narrator? - Who are you?
  16. 16. Let’s pitch! – tell your story Do I have the right tone? - Do people understand me? - Am I to simple, to techy, to smart? - Am I boring?
  17. 17. Let’s pitch! – tell your story Do I have the right tone? - Do people understand me? - Am I to simple, to techy, to smart? - Am I boring? Do I catch the interest? - Can I relate to something personal? - Can I jump on an actual trend, refer to recent news, societal concern? - What’s my punch line?
  18. 18. Let’s pitch! – tell your story Do I have the right tone? - Do people understand me? - Am I to simple, to techy, to smart? - Am I boring? Do I catch the interest? - Can I relate to something personal? - Can I jump on an actual trend, refer to recent news, societal concern? - What’s my punch line? Do I use the right words? - Can I create an interesting metaphor? - Stick to the usual buzz? Or introduce a new term?
  19. 19. Source: http://www.icosystem.com/simplifying-the-complexity-of-healthcare/ rethink, rewrite and …. practice, practice, pratice Future Health – 25.1.

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