Tackling International Piracy For Nigerian Movies

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Presentation on copyright infringement of Nollywood movies - magnitude and solutions - At the Africa Cinema Business Roundtable, Lagos, 2009.

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Tackling International Piracy For Nigerian Movies

  1. 1. TACKLING INTERNATIONAL PIRACY AFRICA CINEMA BUSINESS ROUNDTABLE LAGOS AUGUST 31, 2009 Dayo Ogunyemi 234 Media Partners +234.803.390.9988 +1.917.309.8278 dayo.ogunyemi@gmail.com
  2. 2. HOW BIG IS THE PROBLEM OF COPYRIGHT INFRINGEMENT FOR NOLLYWOOD?   Geographical Spread  North America & Caribbean  UK/Europe  Rest of Africa  Media Categories  Television/Satellite  Physical (DVD/VCD) sales  Online (digital download/streaming) 1
  3. 3. COPYRIGHT INFRINGEMENT LAWS  What are the exclusive rights of the copyright holder?   Right to reproduce   Right to distribute   Right to publicly perform   Right to publicly display   Right to make derivative works  The exclusive rights of the copyright holder are not self-enforcing  The vast majority of rights are protected by CIVIL ACTIONS, not CRIMINAL ACTIONS  SELF-HELP IS THE NORM  Remedies for Infringement: the US has a statutory damages provision:  Strict liability - $750 to $30,000 per work  Willful infringer - $150,000 per work 2
  4. 4. HOW MUCH IS NOLLYWOOD LOSING? ATTACHING A VALUE TO THE PROBLEM  New York   >200 Locations visited   Average inventory of 150 titles; Average sales of 8 copies/week per title   Annually, 40,000 copies sold per location, 8 million copies per year   At an average wholesale selling price $5, estimated value - $40 million  US   >1500 locations (NY, FL, MD, DC, TX, CA, MA, IL)   Average inventory of 100 titles; Average sales of 7 copies/week per title   >54 million copies sold, estimated value - >$270 million   North America   Estimated value - > $350 million  UK/Europe   Estimated value - >$150 million   Rest of Africa   Estimated value ->$300 million 3
  5. 5. HOW DO YOU COMBAT COPYRIGHT INFRINGEMENT  Create a Clearing House of Rights  Monitor & Enforce in Key International Markets against Key Players   Broadcast players – cease & desist + licence   Physical sales —  Buy & Record —  Sue —  Settle   Online —  Notice & Take down   Create viable distribution channels   Convert “piraters” into legitimate distributors   Build independent distribution —  Physical —  Online —  Broadcast sales 4
  6. 6. PROCESS  Right holders sign up with clearing house  Identify ownership in a database  Clear/vet third party infringement (he who comes to equity must have clean hands)  Fund the monitoring and enforcement effort  Authorize licensing 5

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