Demystifying Social Media

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A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media

Then, 5 steps to success with your social media campaign.

Finally, a social gift from Grady Britton.

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  • First, I'm not a social media expert. I don't think such a person exists. Things move too fast. In the moment you think you have everything in its place, 5 new things have popped up.

    I am entrenched in it everyday, so that means I just know about things a little sooner. Lets all get in the same boat here.

    How many of you are on a social network?
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Here’s an overview of what we’re going to cover today.
    The first 4 are meant to clear up and help get our heads around the social concept

    then we will move on to how to set yourself up for success.

    Finally, we will look at some examples of social media campaigns, both good and bad.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • Social Media is not just Facebook. Its not just Twitter. Its anywhere you engage with technology that can be shared. Blogs, mobile phone, evn how u use your web sites.

    Most of the time, the term social media refers to how people use online social content; (articles, blog posts, images, audio, video) how we consume it, and how we share it.

    Social Media is word-of-mouth marketing all over again in the digital space. Remember 2 words from this definition, interact and share. They speak to the participatory nature that sets social media apart from other marketing methods. More on this in a bit.

    I like to think of it as global cocktail party where you're invited to eavesdrop, a lot, and encouraged to butt in where you can add value. But be careful, no one like the guy who shows up to the party and only talks abt himself.


    ** Fine you say. But how did we get to this party? I don't even remember being invited, let alone showing up.
  • To answer the question, How did we get here, we need to peek in on cultural identity and how it’s developed. Our identities have moved from a top down model to a bottom up model.

    Cultural ID used to be defined by mythology and religion. Everyone wanted the same myth. There wasnt much choice.

    When WWII happened > cultural ID became centered around country and flag. Patriotism and nationalism became the popular identity.

    Post war, advertising campaigns began redefining flags into brands, selling white the white picket fence, coke, luxury automobiles. Slowly, we began to pick and choose what to listen to. We began to start developing our ability to tune out things we didn’t identify with.

    Here we are Today. With the availability of information and the internet, technology and media are bringing back micro-identity. Now that we have near unlimited access to information, we can define our own identity as individuals. Not only do we choose which brands to let into our lives, we actually define how brands develop by interacting with them.

    So, its moved from a top down model to a bottom up model where brands are now defined by the consumer. We’ve have developed the ability to tune out and to be extremely selective. Now that there are thousands of channels, you cant buy top of mind bc we as consumers are too good at pick and choosing.

    So what’s that mean for brand management?
  • To answer the question, How did we get here, we need to peek in on cultural identity and how it’s developed. Our identities have moved from a top down model to a bottom up model.

    Cultural ID used to be defined by mythology and religion. Everyone wanted the same myth. There wasnt much choice.

    When WWII happened > cultural ID became centered around country and flag. Patriotism and nationalism became the popular identity.

    Post war, advertising campaigns began redefining flags into brands, selling white the white picket fence, coke, luxury automobiles. Slowly, we began to pick and choose what to listen to. We began to start developing our ability to tune out things we didn’t identify with.

    Here we are Today. With the availability of information and the internet, technology and media are bringing back micro-identity. Now that we have near unlimited access to information, we can define our own identity as individuals. Not only do we choose which brands to let into our lives, we actually define how brands develop by interacting with them.

    So, its moved from a top down model to a bottom up model where brands are now defined by the consumer. We’ve have developed the ability to tune out and to be extremely selective. Now that there are thousands of channels, you cant buy top of mind bc we as consumers are too good at pick and choosing.

    So what’s that mean for brand management?
  • To answer the question, How did we get here, we need to peek in on cultural identity and how it’s developed. Our identities have moved from a top down model to a bottom up model.

    Cultural ID used to be defined by mythology and religion. Everyone wanted the same myth. There wasnt much choice.

    When WWII happened > cultural ID became centered around country and flag. Patriotism and nationalism became the popular identity.

    Post war, advertising campaigns began redefining flags into brands, selling white the white picket fence, coke, luxury automobiles. Slowly, we began to pick and choose what to listen to. We began to start developing our ability to tune out things we didn’t identify with.

    Here we are Today. With the availability of information and the internet, technology and media are bringing back micro-identity. Now that we have near unlimited access to information, we can define our own identity as individuals. Not only do we choose which brands to let into our lives, we actually define how brands develop by interacting with them.

    So, its moved from a top down model to a bottom up model where brands are now defined by the consumer. We’ve have developed the ability to tune out and to be extremely selective. Now that there are thousands of channels, you cant buy top of mind bc we as consumers are too good at pick and choosing.

    So what’s that mean for brand management?
  • To answer the question, How did we get here, we need to peek in on cultural identity and how it’s developed. Our identities have moved from a top down model to a bottom up model.

    Cultural ID used to be defined by mythology and religion. Everyone wanted the same myth. There wasnt much choice.

    When WWII happened > cultural ID became centered around country and flag. Patriotism and nationalism became the popular identity.

    Post war, advertising campaigns began redefining flags into brands, selling white the white picket fence, coke, luxury automobiles. Slowly, we began to pick and choose what to listen to. We began to start developing our ability to tune out things we didn’t identify with.

    Here we are Today. With the availability of information and the internet, technology and media are bringing back micro-identity. Now that we have near unlimited access to information, we can define our own identity as individuals. Not only do we choose which brands to let into our lives, we actually define how brands develop by interacting with them.

    So, its moved from a top down model to a bottom up model where brands are now defined by the consumer. We’ve have developed the ability to tune out and to be extremely selective. Now that there are thousands of channels, you cant buy top of mind bc we as consumers are too good at pick and choosing.

    So what’s that mean for brand management?
  • To answer the question, How did we get here, we need to peek in on cultural identity and how it’s developed. Our identities have moved from a top down model to a bottom up model.

    Cultural ID used to be defined by mythology and religion. Everyone wanted the same myth. There wasnt much choice.

    When WWII happened > cultural ID became centered around country and flag. Patriotism and nationalism became the popular identity.

    Post war, advertising campaigns began redefining flags into brands, selling white the white picket fence, coke, luxury automobiles. Slowly, we began to pick and choose what to listen to. We began to start developing our ability to tune out things we didn’t identify with.

    Here we are Today. With the availability of information and the internet, technology and media are bringing back micro-identity. Now that we have near unlimited access to information, we can define our own identity as individuals. Not only do we choose which brands to let into our lives, we actually define how brands develop by interacting with them.

    So, its moved from a top down model to a bottom up model where brands are now defined by the consumer. We’ve have developed the ability to tune out and to be extremely selective. Now that there are thousands of channels, you cant buy top of mind bc we as consumers are too good at pick and choosing.

    So what’s that mean for brand management?
  • As marketers, our focus needs to shift from building myths to providing utility so that users are enabled to define IDs for themselves.

    (compare side one to side two)

    We need to stop buying lists, stop targeting wide demos, trying to stay top of mind. These are temporary, one hit wonder solutions. They’re quick hits without loyalty.

    Band fans are always “on” and always able to be mobilized multiple times. They’re advocates when you’re not even marketing to them.

    The key to success in social media is really participation. (click) You’ve got to start participating, and your customers and fans will follow.
  • As marketers, our focus needs to shift from building myths to providing utility so that users are enabled to define IDs for themselves.

    (compare side one to side two)

    We need to stop buying lists, stop targeting wide demos, trying to stay top of mind. These are temporary, one hit wonder solutions. They’re quick hits without loyalty.

    Band fans are always “on” and always able to be mobilized multiple times. They’re advocates when you’re not even marketing to them.

    The key to success in social media is really participation. (click) You’ve got to start participating, and your customers and fans will follow.
  • As marketers, our focus needs to shift from building myths to providing utility so that users are enabled to define IDs for themselves.

    (compare side one to side two)

    We need to stop buying lists, stop targeting wide demos, trying to stay top of mind. These are temporary, one hit wonder solutions. They’re quick hits without loyalty.

    Band fans are always “on” and always able to be mobilized multiple times. They’re advocates when you’re not even marketing to them.

    The key to success in social media is really participation. (click) You’ve got to start participating, and your customers and fans will follow.
  • Participation is the new currency. It’s the way you measure how much wealth you have in the social space.

    More users + more interaction = more wealth. It’s important to have lots of friends, but unless they’re participating, they’re not worth anything. (yelp, amazon reviews, google maps)

    So, how do we build wealth through social media? (click)

    We go meet your audience where they already are online, engaging them and getting them to participate.

    Note this doesn’t say getting people to just come to your web site, or open an email newsletter, or recognize your logo out of a lineup. We’re talking real preference and advocacy here by mixing it up.

    (See Hulu, ad auction model released to YouTube, Diggs new vote on ads model)
  • Participation is the new currency. It’s the way you measure how much wealth you have in the social space.

    More users + more interaction = more wealth. It’s important to have lots of friends, but unless they’re participating, they’re not worth anything. (yelp, amazon reviews, google maps)

    So, how do we build wealth through social media? (click)

    We go meet your audience where they already are online, engaging them and getting them to participate.

    Note this doesn’t say getting people to just come to your web site, or open an email newsletter, or recognize your logo out of a lineup. We’re talking real preference and advocacy here by mixing it up.

    (See Hulu, ad auction model released to YouTube, Diggs new vote on ads model)
  • Participation is the new currency. It’s the way you measure how much wealth you have in the social space.

    More users + more interaction = more wealth. It’s important to have lots of friends, but unless they’re participating, they’re not worth anything. (yelp, amazon reviews, google maps)

    So, how do we build wealth through social media? (click)

    We go meet your audience where they already are online, engaging them and getting them to participate.

    Note this doesn’t say getting people to just come to your web site, or open an email newsletter, or recognize your logo out of a lineup. We’re talking real preference and advocacy here by mixing it up.

    (See Hulu, ad auction model released to YouTube, Diggs new vote on ads model)
  • Participation is the new currency. It’s the way you measure how much wealth you have in the social space.

    More users + more interaction = more wealth. It’s important to have lots of friends, but unless they’re participating, they’re not worth anything. (yelp, amazon reviews, google maps)

    So, how do we build wealth through social media? (click)

    We go meet your audience where they already are online, engaging them and getting them to participate.

    Note this doesn’t say getting people to just come to your web site, or open an email newsletter, or recognize your logo out of a lineup. We’re talking real preference and advocacy here by mixing it up.

    (See Hulu, ad auction model released to YouTube, Diggs new vote on ads model)
  • Participation is the new currency. It’s the way you measure how much wealth you have in the social space.

    More users + more interaction = more wealth. It’s important to have lots of friends, but unless they’re participating, they’re not worth anything. (yelp, amazon reviews, google maps)

    So, how do we build wealth through social media? (click)

    We go meet your audience where they already are online, engaging them and getting them to participate.

    Note this doesn’t say getting people to just come to your web site, or open an email newsletter, or recognize your logo out of a lineup. We’re talking real preference and advocacy here by mixing it up.

    (See Hulu, ad auction model released to YouTube, Diggs new vote on ads model)
  • Here’s our good old marketing model for what we want users to experience and where participation is fitting in.

    awareness (old advertising) > engagement (new/social media) > advocacy (fans, superusers, BRAND)

    2007, 2008 were social network explosions. The focus was on building the networks and battling for dominance. 2009 more co's are focusing on monetization and measurement tracking, ROI

    Note, this is not a new model, there are just new channels. Thinking about this earlier, dont freak out. You already have these skills. If youre good in social situations, if you like meeting people, making connections, youre going to be good in the social space. Everyone is empowered, and thats where we are now.
  • Here’s our good old marketing model for what we want users to experience and where participation is fitting in.

    awareness (old advertising) > engagement (new/social media) > advocacy (fans, superusers, BRAND)

    2007, 2008 were social network explosions. The focus was on building the networks and battling for dominance. 2009 more co's are focusing on monetization and measurement tracking, ROI

    Note, this is not a new model, there are just new channels. Thinking about this earlier, dont freak out. You already have these skills. If youre good in social situations, if you like meeting people, making connections, youre going to be good in the social space. Everyone is empowered, and thats where we are now.
  • Here’s our good old marketing model for what we want users to experience and where participation is fitting in.

    awareness (old advertising) > engagement (new/social media) > advocacy (fans, superusers, BRAND)

    2007, 2008 were social network explosions. The focus was on building the networks and battling for dominance. 2009 more co's are focusing on monetization and measurement tracking, ROI

    Note, this is not a new model, there are just new channels. Thinking about this earlier, dont freak out. You already have these skills. If youre good in social situations, if you like meeting people, making connections, youre going to be good in the social space. Everyone is empowered, and thats where we are now.
  • Here’s our good old marketing model for what we want users to experience and where participation is fitting in.

    awareness (old advertising) > engagement (new/social media) > advocacy (fans, superusers, BRAND)

    2007, 2008 were social network explosions. The focus was on building the networks and battling for dominance. 2009 more co's are focusing on monetization and measurement tracking, ROI

    Note, this is not a new model, there are just new channels. Thinking about this earlier, dont freak out. You already have these skills. If youre good in social situations, if you like meeting people, making connections, youre going to be good in the social space. Everyone is empowered, and thats where we are now.
  • Here’s our good old marketing model for what we want users to experience and where participation is fitting in.

    awareness (old advertising) > engagement (new/social media) > advocacy (fans, superusers, BRAND)

    2007, 2008 were social network explosions. The focus was on building the networks and battling for dominance. 2009 more co's are focusing on monetization and measurement tracking, ROI

    Note, this is not a new model, there are just new channels. Thinking about this earlier, dont freak out. You already have these skills. If youre good in social situations, if you like meeting people, making connections, youre going to be good in the social space. Everyone is empowered, and thats where we are now.
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Why get involved? This is my big sell slide for social media.

    Social media is a public forum where conversations about your brand are already taking place. Why wouldn’t you want to be a part of those conversations? I’ll bet you’d have something to add to nearly every conversation. (click)

    Opp to build closer relationships w your customers. Self explanatory.

    Transparency outside of your properties builds trust and advocacy. When people see you in the space, engaging on a personal level with other users thats a testimonial to the accessibility of your brand.

    Customer service. Where else can you monitor such gigantic user base, and just pop in with assistance when needed? On the flip side, your customer could ask a question and have it answered nearly immediately. (ComcastCares)

    SEO. Google considers the major social networks very authoritative. Inbound links to your web properties from social networks are big SEO boosters. Search engines also love fresh content, so anytime you can generate new content rich with keyword phrases, it helps your search relevance. Social media is great for that.
    (some have even gone as far as saying SEM will be dead in 6 months because of the weight of social sites in search results)

    Opens doors to collaboration. More visibility can encourage other relevant or related companies to cross promote or collaborate.

    Lets look at some Demographic info about 2 social networks, Facebook and LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • Quantcast.com gives us a quick look at the profile of a typical user on a given site. Most ppl on the site are this...

    Now, lets look at LinkedIn
  • So there it is. 3 reasons to be using social media. The audience is perfect, and they’re all gathered in places self categorized by interest. And they’re constantly updating their information so it’s super current. It’s the perfect storm!

    So, jumping right in...
  • So there it is. 3 reasons to be using social media. The audience is perfect, and they’re all gathered in places self categorized by interest. And they’re constantly updating their information so it’s super current. It’s the perfect storm!

    So, jumping right in...
  • So there it is. 3 reasons to be using social media. The audience is perfect, and they’re all gathered in places self categorized by interest. And they’re constantly updating their information so it’s super current. It’s the perfect storm!

    So, jumping right in...
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • questions, any term you hear that is bugging you?

    micro-blog (click) twitter is a blog, its entries are just 140 characters, so we call it a micro blog.

    mashup - site that had a list of happy hours with wifi in PDX mashed up with google maps? (click)

    Tags (click)

    RSS (click)

    Moving on to Types of Social Media, but stop me if you hear a phrase that needs explaining.
  • Whoa again.

    Thankfully, all of these networks and social tools can be broken down into 4 types of social media.

    We’ll look at these 4 types and help you organize the clutter here.
  • Most social media tools fit into one of these categories.

    We will take a look at some examples from each and actually see what participation in that environment feels like.

    First up, communication type social media.
  • Most social media tools fit into one of these categories.

    We will take a look at some examples from each and actually see what participation in that environment feels like.

    First up, communication type social media.
  • Most social media tools fit into one of these categories.

    We will take a look at some examples from each and actually see what participation in that environment feels like.

    First up, communication type social media.
  • Most social media tools fit into one of these categories.

    We will take a look at some examples from each and actually see what participation in that environment feels like.

    First up, communication type social media.
  • BLOGS: Anyone here a blogger? Which platform? These blog platforms are usually free and open source. They make it easy for anyone to manage create/edit/delete content quickly. They can even be used in a classic newspaper style, with multiple contributors and editors who make the final call as to what is published where on the blog.

    MICROBLOGS: super easy to start using, but like most of these tools, its more about how you use it. There rules around adding value in the space, behavioral standards that you need to stick to to gain cred. Microblogs are great tools for biz to use to check on the health of the brand. Use for research by searching and customer service. Lurk (more later)

    SOCIAL NETWORKS: This is where you make friends and fans. You can participate in groups (like forums) or start pages of your own about a topic. Contains twitter.
    These 2 are really the 2 winners of the social media wars. These are the big dogs. Facebook, 87.4M users/month. LinkedIn 11M users/month in US. At end of March FB passed MySpace’s 67M users/mo and hasn’t looked back. This is where people are now instead of email. Also earlier this year the amount of time on ave spent in social networks daily surpassed email.

    EVENTS: post, share events. collect RSVPs. See all tech events in portland.

    Remember that all of these work with each other, and share content between each other.

    Next up, Ill demo Social Network in action from a blog.
  • BLOGS: Anyone here a blogger? Which platform? These blog platforms are usually free and open source. They make it easy for anyone to manage create/edit/delete content quickly. They can even be used in a classic newspaper style, with multiple contributors and editors who make the final call as to what is published where on the blog.

    MICROBLOGS: super easy to start using, but like most of these tools, its more about how you use it. There rules around adding value in the space, behavioral standards that you need to stick to to gain cred. Microblogs are great tools for biz to use to check on the health of the brand. Use for research by searching and customer service. Lurk (more later)

    SOCIAL NETWORKS: This is where you make friends and fans. You can participate in groups (like forums) or start pages of your own about a topic. Contains twitter.
    These 2 are really the 2 winners of the social media wars. These are the big dogs. Facebook, 87.4M users/month. LinkedIn 11M users/month in US. At end of March FB passed MySpace’s 67M users/mo and hasn’t looked back. This is where people are now instead of email. Also earlier this year the amount of time on ave spent in social networks daily surpassed email.

    EVENTS: post, share events. collect RSVPs. See all tech events in portland.

    Remember that all of these work with each other, and share content between each other.

    Next up, Ill demo Social Network in action from a blog.
  • BLOGS: Anyone here a blogger? Which platform? These blog platforms are usually free and open source. They make it easy for anyone to manage create/edit/delete content quickly. They can even be used in a classic newspaper style, with multiple contributors and editors who make the final call as to what is published where on the blog.

    MICROBLOGS: super easy to start using, but like most of these tools, its more about how you use it. There rules around adding value in the space, behavioral standards that you need to stick to to gain cred. Microblogs are great tools for biz to use to check on the health of the brand. Use for research by searching and customer service. Lurk (more later)

    SOCIAL NETWORKS: This is where you make friends and fans. You can participate in groups (like forums) or start pages of your own about a topic. Contains twitter.
    These 2 are really the 2 winners of the social media wars. These are the big dogs. Facebook, 87.4M users/month. LinkedIn 11M users/month in US. At end of March FB passed MySpace’s 67M users/mo and hasn’t looked back. This is where people are now instead of email. Also earlier this year the amount of time on ave spent in social networks daily surpassed email.

    EVENTS: post, share events. collect RSVPs. See all tech events in portland.

    Remember that all of these work with each other, and share content between each other.

    Next up, Ill demo Social Network in action from a blog.
  • BLOGS: Anyone here a blogger? Which platform? These blog platforms are usually free and open source. They make it easy for anyone to manage create/edit/delete content quickly. They can even be used in a classic newspaper style, with multiple contributors and editors who make the final call as to what is published where on the blog.

    MICROBLOGS: super easy to start using, but like most of these tools, its more about how you use it. There rules around adding value in the space, behavioral standards that you need to stick to to gain cred. Microblogs are great tools for biz to use to check on the health of the brand. Use for research by searching and customer service. Lurk (more later)

    SOCIAL NETWORKS: This is where you make friends and fans. You can participate in groups (like forums) or start pages of your own about a topic. Contains twitter.
    These 2 are really the 2 winners of the social media wars. These are the big dogs. Facebook, 87.4M users/month. LinkedIn 11M users/month in US. At end of March FB passed MySpace’s 67M users/mo and hasn’t looked back. This is where people are now instead of email. Also earlier this year the amount of time on ave spent in social networks daily surpassed email.

    EVENTS: post, share events. collect RSVPs. See all tech events in portland.

    Remember that all of these work with each other, and share content between each other.

    Next up, Ill demo Social Network in action from a blog.
  • BLOGS: Anyone here a blogger? Which platform? These blog platforms are usually free and open source. They make it easy for anyone to manage create/edit/delete content quickly. They can even be used in a classic newspaper style, with multiple contributors and editors who make the final call as to what is published where on the blog.

    MICROBLOGS: super easy to start using, but like most of these tools, its more about how you use it. There rules around adding value in the space, behavioral standards that you need to stick to to gain cred. Microblogs are great tools for biz to use to check on the health of the brand. Use for research by searching and customer service. Lurk (more later)

    SOCIAL NETWORKS: This is where you make friends and fans. You can participate in groups (like forums) or start pages of your own about a topic. Contains twitter.
    These 2 are really the 2 winners of the social media wars. These are the big dogs. Facebook, 87.4M users/month. LinkedIn 11M users/month in US. At end of March FB passed MySpace’s 67M users/mo and hasn’t looked back. This is where people are now instead of email. Also earlier this year the amount of time on ave spent in social networks daily surpassed email.

    EVENTS: post, share events. collect RSVPs. See all tech events in portland.

    Remember that all of these work with each other, and share content between each other.

    Next up, Ill demo Social Network in action from a blog.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Here’s an example of the use of social media tools in action on a blog.

    Lets say I’ve just read this post on the Grady Britton blog, and want to share a link to the story with all my friends. I could copy the URL, open my email client and paste into an email...

    Or I can use this little button that says Share This. (click)

    You’ll see this or a version of it a lot on blogs and news sites. It allows you to share this story by posting it for you on your social networks.

    Lets say I want to share this on Twitter. (click) Bang. Enter my Twitter username and password and it’s posted for me on Twitter. I never had to leave this blog or copy and paste anything.
  • Speaking of Twitter...

    I often hear the this argument against using Twitter: Who cares what you’re doing right now? I was totally in that camp when I signed up.
    Twitter works because people do have valuable things to say, it’s not always “brushing my teeth” or “feeding my cat”.
    We build authority by providing valuable content and aligning ourselves with others who are doing the same.
    In turn, we become fans of people who have meaningful content that is relevant to us individually.

    Heres an example of the viral nature of sharing on Twitter.

    CarriBugbee has a nice tidbit of info on a company called Flashlight Worthy Books, so she shares it by posting it on Twitter. (4000 followers or so)

    NemoHQ sees that info, and then decided to share that same tweet, or retweet it to their followers, another 800 or so.
  • Speaking of Twitter...

    I often hear the this argument against using Twitter: Who cares what you’re doing right now? I was totally in that camp when I signed up.
    Twitter works because people do have valuable things to say, it’s not always “brushing my teeth” or “feeding my cat”.
    We build authority by providing valuable content and aligning ourselves with others who are doing the same.
    In turn, we become fans of people who have meaningful content that is relevant to us individually.

    Heres an example of the viral nature of sharing on Twitter.

    CarriBugbee has a nice tidbit of info on a company called Flashlight Worthy Books, so she shares it by posting it on Twitter. (4000 followers or so)

    NemoHQ sees that info, and then decided to share that same tweet, or retweet it to their followers, another 800 or so.
  • Speaking of Twitter...

    I often hear the this argument against using Twitter: Who cares what you’re doing right now? I was totally in that camp when I signed up.
    Twitter works because people do have valuable things to say, it’s not always “brushing my teeth” or “feeding my cat”.
    We build authority by providing valuable content and aligning ourselves with others who are doing the same.
    In turn, we become fans of people who have meaningful content that is relevant to us individually.

    Heres an example of the viral nature of sharing on Twitter.

    CarriBugbee has a nice tidbit of info on a company called Flashlight Worthy Books, so she shares it by posting it on Twitter. (4000 followers or so)

    NemoHQ sees that info, and then decided to share that same tweet, or retweet it to their followers, another 800 or so.
  • Flickr TAGs for search engine results

    YouTube google prefers video content.

    Justin.tv also uses Twitter and Facebook to communicate with his watchers.
  • Flickr TAGs for search engine results

    YouTube google prefers video content.

    Justin.tv also uses Twitter and Facebook to communicate with his watchers.
  • Flickr TAGs for search engine results

    YouTube google prefers video content.

    Justin.tv also uses Twitter and Facebook to communicate with his watchers.
  • Flickr TAGs for search engine results

    YouTube google prefers video content.

    Justin.tv also uses Twitter and Facebook to communicate with his watchers.
  • Flickr TAGs for search engine results

    YouTube google prefers video content.

    Justin.tv also uses Twitter and Facebook to communicate with his watchers.
  • I posted this to Facebook.
  • I posted this to Facebook.
  • I posted this to Facebook.
  • I posted this to Facebook.
  • I posted this to Facebook.
  • I posted this to Facebook.
  • Guess what? Friends of mine can also comment on this video, or share it in their own feeds. Feels like “viral” right?
  • Guess what? Friends of mine can also comment on this video, or share it in their own feeds. Feels like “viral” right?
  • Guess what? Friends of mine can also comment on this video, or share it in their own feeds. Feels like “viral” right?
  • Guess what? Friends of mine can also comment on this video, or share it in their own feeds. Feels like “viral” right?
  • Wikis are like pages about a topic or biz that anyone can edit. They’re self regulated. But you do get credit for contributing. That builds authority.

    Social Bookmarking is basically like sharing your browser bookmarks. Not only good for organization and access from anywhere, people look to the reading lists of industry leaders.
    Bookmarking works along side normal search in that each link has been qualified as valuable by an actual human.

    Often overlooked are review based sites. These have been utilizing social principals all along. Again, it’s all about participation.
  • Wikis are like pages about a topic or biz that anyone can edit. They’re self regulated. But you do get credit for contributing. That builds authority.

    Social Bookmarking is basically like sharing your browser bookmarks. Not only good for organization and access from anywhere, people look to the reading lists of industry leaders.
    Bookmarking works along side normal search in that each link has been qualified as valuable by an actual human.

    Often overlooked are review based sites. These have been utilizing social principals all along. Again, it’s all about participation.
  • Wikis are like pages about a topic or biz that anyone can edit. They’re self regulated. But you do get credit for contributing. That builds authority.

    Social Bookmarking is basically like sharing your browser bookmarks. Not only good for organization and access from anywhere, people look to the reading lists of industry leaders.
    Bookmarking works along side normal search in that each link has been qualified as valuable by an actual human.

    Often overlooked are review based sites. These have been utilizing social principals all along. Again, it’s all about participation.
  • Wikis are like pages about a topic or biz that anyone can edit. They’re self regulated. But you do get credit for contributing. That builds authority.

    Social Bookmarking is basically like sharing your browser bookmarks. Not only good for organization and access from anywhere, people look to the reading lists of industry leaders.
    Bookmarking works along side normal search in that each link has been qualified as valuable by an actual human.

    Often overlooked are review based sites. These have been utilizing social principals all along. Again, it’s all about participation.
  • Wikis are like pages about a topic or biz that anyone can edit. They’re self regulated. But you do get credit for contributing. That builds authority.

    Social Bookmarking is basically like sharing your browser bookmarks. Not only good for organization and access from anywhere, people look to the reading lists of industry leaders.
    Bookmarking works along side normal search in that each link has been qualified as valuable by an actual human.

    Often overlooked are review based sites. These have been utilizing social principals all along. Again, it’s all about participation.
  • Must admit i don’t spend a lot of time gaming, but talk about engagement.

    Players can share tips and challenge each other to play other games.
  • Must admit i don’t spend a lot of time gaming, but talk about engagement.

    Players can share tips and challenge each other to play other games.
  • Must admit i don’t spend a lot of time gaming, but talk about engagement.

    Players can share tips and challenge each other to play other games.
  • Those are the 4 major social media types, but new ones pop up daily.

    I like to read social media blogs to stay on top whats new. Good one is Mashable.com.

    So how do we get started? What are some best practices?
  • Those are the 4 major social media types, but new ones pop up daily.

    I like to read social media blogs to stay on top whats new. Good one is Mashable.com.

    So how do we get started? What are some best practices?
  • So how do we get started? What are some best practices?
  • Find out what's and who out there. Poke around, monitor the conversations. Eavesdrop at the party to find out where you can add value.
  • Find out what's and who out there. Poke around, monitor the conversations. Eavesdrop at the party to find out where you can add value.
  • Find out what's and who out there. Poke around, monitor the conversations. Eavesdrop at the party to find out where you can add value.
  • Are people talking about your brand? How can you add value or help if you were participating?
  • Are people talking about your brand? How can you add value or help if you were participating?
  • If theyre not talking about your brand directly, what are people talking about related to your brand?

    (over 500 PDX profile matches for “finance” in FB)

    (shoegoo couldnt afford to buy mainstream media, but can mobilize social media to open up new market, skateboarders)
  • If theyre not talking about your brand directly, what are people talking about related to your brand?

    (over 500 PDX profile matches for “finance” in FB)

    (shoegoo couldnt afford to buy mainstream media, but can mobilize social media to open up new market, skateboarders)
  • Determine relevant networks, create and optimize your profile content. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Determine relevant networks, create and optimize your profile content to match that network. Some networks lean toward certain purposes.

    Twitter vs FB personally
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Decide to create unique, valuable, authoritative content. Schedule it. Make it a priority. You wouldnt buy 3 tv spots and run them and expect to see how it goes.

    Have goals. Visits? Coupon redemptions. List signups.

    Have someone who's focus and fight is your online brand. Think about how would you equip this person to have engaging conversations with your audience? What's worth sharing? Connect on multiple emo levels. That's your content.
  • Stop considering this, and do it. It's no longer a convenience, it's expected. It's home base. It’s your hub.

    Create an industry blog or work it into your site.

    If it makes you feel better, don't think of it as a blog as much as an online trade magazine, all about you. Great for SEO.
  • Some tools can help you pull in content. Consider guest writers. There are agencies that can help build beautiful blogs like these. :)
  • Some tools can help you pull in content. Consider guest writers. There are agencies that can help build beautiful blogs like these. :)
  • Some tools can help you pull in content. Consider guest writers. There are agencies that can help build beautiful blogs like these. :)
  • This is important: Have a personalty! Have an opinion, but be real. Social environments expect you to be human. No corporate speak here.

    Some of the best corp blogs out there were started by an employee.

    Dell just made $2 million last year as a result of Twitter only coupons. Started by one guy.
  • Utilize all the social ways there are to share your content, and enable readers to do the same.

    The nature of web 2.0 is the separation of content from any one source. Make your content portable and readily available for users how ever and wherever they’d like to consume it.
  • Utilize all the social ways there are to share your content, and enable readers to do the same.

    The nature of web 2.0 is the separation of content from any one source. Make your content portable and readily available for users how ever and wherever they’d like to consume it.
  • Utilize all the social ways there are to share your content, and enable readers to do the same.

    The nature of web 2.0 is the separation of content from any one source. Make your content portable and readily available for users how ever and wherever they’d like to consume it.
  • Utilize all the social ways there are to share your content, and enable readers to do the same.

    The nature of web 2.0 is the separation of content from any one source. Make your content portable and readily available for users how ever and wherever they’d like to consume it.
  • It’s not optional, but you don’t exactly need measurement to get started, so its 5.1. :)

    You should approach social with a goal, even if that goal is to get involved and stay involved.
  • Qualitative: How do the conversations match with your goal?

    Quantitative:
    Google Analytics
    PostRank
    XINU http://www.xinureturns.com/
  • Obama. Obama. Obama. $750M raised, 2/3 from online donations. Email list was 13M.

    Utilized "the nudge", very simple ways to begin engagement in social media. watch this vid. Read this tweet.

    Donate $5 vs overwhelming engagement machine. Gateway drug.

    Embraced innovation around the brand instead of fighting it. 27M saw the WillIAm video, won an Emmy!
  • Obama. Obama. Obama. $750M raised, 2/3 from online donations. Email list was 13M.

    Utilized "the nudge", very simple ways to begin engagement in social media. watch this vid. Read this tweet.

    Donate $5 vs overwhelming engagement machine. Gateway drug.

    Embraced innovation around the brand instead of fighting it. 27M saw the WillIAm video, won an Emmy!
  • August, he Googled a high-res picture of a Coca-Cola can. He borrowed some background information on the brand from Wikipedia. Got his buddy to write something.

    Coke took over, They visited the World of Coca-Cola, attended a Thrashers hockey game and toured the Coke archives on North Avenue.

    Now coke will use it to drive traffic to their other web properties.
  • Home Depot’s YouTube channel

    1. Establishes Home Depot as a expert and authority on home improvement

    2. Promotes the products and tools that they sell by using “product placement” in the videos

    3. Gives the huge organization a human face

    Because its on youtube, you can subscribe, and share
  • Busch Entertainment (Sea World)

    combines FB app, iPhone app, Twitter, web site, and FB connect

    photo matching game (from their parks) where you can challenge friends and results are auto shared to your Twitter and or Facebook feeds.
  • Wal Mart launched a “wholesome” social network TheHub

    - users had to have their parents approve via email before they could use it
    - content was actors talking about how they love shopping there.
    - tried to use cool words referring to “hubsters” and “school your way”
    - fake profiles, obviously hired spokespeople
    - dead after 10 weeks, claimed to be a back to school promotion only
    - eventually they just started a myspace page, which is what should have been done in the first place.
  • A PR firm working for Starbucks infiltrated the ihatestarbucks.com web site posing as proponents, creating posts about how theyre not so bad.
    They were eventually outed, and it hurt even worse when it was discovered and only drove more traffic to the site.
  • 1. Synchronize and make BRM social presence cohesive.
    2. Get ppl to participate and start dialogs on the ntwks. BRM wants in that dialog.


    What we told them:

    Decide on what to talk about.
    What do we really want to help customers with? What do users want to be good at involving your product? Imagine if we could give that to them. What do you help your users kick ass at?

    It's about making great food and eating right, not just about buying BRM products. Esp gluten free.

    Focus on what user does, not what you do. Were not trying to build a better product, online were building a better user of the product. Make em smarter, let them justify spending a lot of time engaged with social media.
  • Just joey and I
  • Keep providing value, and the authority will come. It's the same as any other channel.
  • Keep providing value, and the authority will come. It's the same as any other channel.
  • Keep providing value, and the authority will come. It's the same as any other channel.
  • Demystifying Social Media

    1. 1. Whoʼs on what? whoa.
    2. 2. Itʼs okay to feel like youʼre not on top of it. The top 10 in-demand jobs of 2010 did not exist in 2004. Today, the total number of Years to reach an audience text messages sent and of 50 million 1in 4 workers has received everyday Todayʼs student will have 10 - exceeds the total been with their Radio: 38 years 14 jobs by age 38. current employer TV: 13 years population of the planet. less than a year. Internet: 4 years There are over 200 iPod: 3 years There are 31 Billion searches million registered users 1 in 2 have been Facebook: 2 years on Google every month. In there less than 5 on MySpace, making it 2006, there were 2.7 Billion. years. the 5th largest country in the world by The amount of new technical information is 1 in 8 couples married population. doubling every 2 years. last year met online. From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman
    3. 3. 1. What is Social Media? 2. How did we get here? 3. Why use it?
    4. 4. 1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success
    5. 5. 1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success Good (& Bad) Examples
    6. 6. What is Social Media? The use of electronic tools to consume, interact with, share and discuss information and experiences. (party)
    7. 7. How did we get here?
    8. 8. How did we get here? early cultural identity
    9. 9. How did we get here? early cultural identity WWII cultural identity
    10. 10. How did we get here? early cultural identity WWII cultural identity ® mid-century identity
    11. 11. How did we get here? early cultural identity WWII cultural identity ® mid-century identity information age identity
    12. 12. How did we get here?
    13. 13. How did we get here? OUT : IN : BUILDING MYTH PROVIDING UTILITY buying lists empowering advocates targeting wide demos making friends and fans traditional ads applications B2C participation
    14. 14. How did we get here? OUT : IN : BUILDING MYTH PROVIDING UTILITY buying lists empowering advocates targeting wide demos making friends and fans traditional ads applications B2C participation
    15. 15. How did we get here?
    16. 16. How did we get here? Participation is the new currency. users + interaction = brand wealth
    17. 17. How did we get here? Participation is the new currency. users + interaction = brand wealth Social media means actively meeting your audience where they already are online, engaging them, and getting them to participate.
    18. 18. How did we get here? Participation is the new currency.
    19. 19. How did we get here? Participation is the new currency. awareness > engagement > impression advertising social networks participants, fans, ROI < 2006 2007, 2008 2009+ Note: Not new.
    20. 20. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    21. 21. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    22. 22. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    23. 23. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    24. 24. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    25. 25. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    26. 26. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
    27. 27. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and Social media provides an to your customers. advocacy. opportunity for brands to Customer service as good Helps search engine as a house call. placement. present a “human” face for the company; it facilitates a Collaboration opportunity. Builds authority. dialogue between the customer and the brand that otherwise As of February 2009, time spent on social networks has might not take place. officially surpassed time spent on email. (Nielsen) BONUS: Industries currently ramping up online advertising in the recession include consumer products, telecommunications, and
    28. 28. Why social media? making a business case
    29. 29. Why social media? 21.9 million users per month making a business case
    30. 30. Why social media? making a business case
    31. 31. Why social media? 91.2 million users per month making a business case
    32. 32. Why social media? making a business case
    33. 33. Why social media? 19.9 million users per month making a business case
    34. 34. Buzzing Words.
    35. 35. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    36. 36. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    37. 37. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    38. 38. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    39. 39. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    40. 40. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    41. 41. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    42. 42. RSS Reader Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    43. 43. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
    44. 44. Types of social media
    45. 45. Types of social media
    46. 46. Types of social media
    47. 47. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    48. 48. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
    49. 49. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
    50. 50. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
    51. 51. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
    52. 52. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
    53. 53. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
    54. 54. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
    55. 55. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
    56. 56. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
    57. 57. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
    58. 58. Types of social media COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
    59. 59. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    60. 60. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
    61. 61. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
    62. 62. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    63. 63. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    64. 64. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    65. 65. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    66. 66. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    67. 67. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    68. 68. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    69. 69. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    70. 70. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    71. 71. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    72. 72. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
    73. 73. Types of social media MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
    74. 74. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    75. 75. COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
    76. 76. del.icio.us COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
    77. 77. Types of social media COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
    78. 78. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    79. 79. ENTERTAINMENT Virtual Worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
    80. 80. ENTERTAINMENT Virtual Worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
    81. 81. Types of social media COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    82. 82. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
    83. 83. How to get started?
    84. 84. 5 steps to Social Success
    85. 85. 5 steps to Social Success 1. Lurk
    86. 86. 5 steps to Social Success
    87. 87. 5 steps to Social Success http://search.twitter.com
    88. 88. 5 steps to Social Success
    89. 89. 5 steps to Social Success Facebook Search
    90. 90. 5 steps to Social Success
    91. 91. 5 steps to Social Success 2. Profile
    92. 92. 5 steps to Social Success
    93. 93. 5 steps to Social Success del.icio.us
    94. 94. 5 steps to Social Success
    95. 95. 5 steps to Social Success 3. Content
    96. 96. 5 steps to Social Success
    97. 97. 5 steps to Social Success Mon Tue Wed Thur Fri ✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on ✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube ✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow ✓ share 2 stories on Facebook Facebook Facebook Friday Facebook ✓ share 2 videos on
    98. 98. 5 steps to Social Success
    99. 99. 5 steps to Social Success 4. Blog
    100. 100. 5 steps to Social Success
    101. 101. 5 steps to Social Success 5. Syndicate
    102. 102. 5 steps to Social Success
    103. 103. 5 steps to Social Success
    104. 104. 5.1 steps to Social Success
    105. 105. 5.1 steps to Social Success (5.1 Measure)
    106. 106. 5.1 steps to Social Success Measurement Tools Twitalyzer How are the conversations Google Analytics matching up with what you PostRank XINU Radian6 Sentiment Metrics Cision
    107. 107. Who is doing this well?
    108. 108. Hello, weʼre actors. :(
    109. 109. Love to hate. :(
    110. 110. A social gift from GB.
    111. 111. Schedule your tweets for future release. GB <3 you. So we gave you Twuffer, the tweet buffer. Registered Users: 10,816 Tweets Entered: 162,381 Tweets Sent: 156,404
    112. 112. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and
    113. 113. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks.
    114. 114. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks. Your agency can help.
    115. 115. Thank you. GradyBritton.com twitter.com/GradyBritton For my card, txt: facebook.com/GradyBritton DAYN to 50500

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