Traffic Building

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Traffic Building

  1. 1. TrafficBuildingBy: Dayna Garcia
  2. 2. Traffic Building If you want to maximize visitors to your site and to acquire new customers online you have to master the full range of online and offline marketing communications tools or digital media channels.
  3. 3. Traffic Building Generating traffic is vital to achieving e-marketing objectives. Three key aspects of traffic building include:- Targets Techniques Timing
  4. 4. Traffic Building Itis traffic quality, not quantity that really indicates the success of a traffic building campaign. Trafficquality is high if site visitors are within the target audience for the website and if they respond in line with the communication objectives.
  5. 5. Online PR vs. Traditional PR The audience is connected to organizations The members of the audience are connected to each other The audience has access to other information Audiences pull information
  6. 6. Options for Traffic BuildingOptions available in the digitalcommunications mix for traffic building
  7. 7. Traffic using Facebook
  8. 8. Traffic from Blogs
  9. 9. Magazine advertisementsthat drives traffic to websites
  10. 10. Referral Traffic fromGoogle
  11. 11. Using YouTube to drawtraffic
  12. 12. Online Newsletters to drawtraffic
  13. 13. Social Networks that createtraffic
  14. 14. Social Networks to drive traffic Facebook holds the number one spot for referral traffic, followed by twitter. Due to this many marketers take full advantage of these social networks to market their products online An upcoming social media network is Pinterest, which is quickly becoming a social’s media rising star, with traffic stats to prove it According to a study in Shareaholic, Pinterest drove more Web traffic in January than YouTube, LinkedIn, Reddit, MySpace and Google+. It just barely edged Twitter for bringing users to specific sites.
  15. 15. Pinterest http://dfw.cbslocal.com/video/6775319- pinterest-new-female-online-obsession/
  16. 16. THE END

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