Cap brochure 2011


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Cap brochure 2011

  1. 1. SABANCI CAP … GRADUATE AS A PROFESSIONAL Company Action Projects at Sabancı University Developing Cap Projects Frequently Asked Questions Project Calender Companies that Proposed CAPs Recent Projects Partner Company Comments Student Comments
  2. 2. Welcome to the Sabancı School of ManagementSabancı University, founded in 1996, has already gained a reputation as one of the premier universities inTurkey. Equipped within the state-of-the-art facilities of Sabancı University, the School of Management is ayoung and rapidly growing school which takes an innovative approach to education. The Sabancı MBA programhas taken the best aspects of management education from around the world and built in aspects that fitthe uniqueness of the Turkish context. Our MBA Program focuses on developing young professionals whopossess a global vision, equipped with well-developed analytical and managerial skills to lead Turkish and globalorganizations in mastering 21st century challenges.Known as Turkey’s one of the most innovative, research oriented Universities; Sabancı University prides itselfon its close ties to industry, an important asset both for students and companies. Sabancı University’s strongties to industry and commitment to practice are most evidenced through the Company Action Projects (CAPs)of the MBA Program at School of Management.Company Action Projects, where student teams take on an actual project of a company, is the focal point ofthe MBA Program. CAP puts student teams right in the business world and creates many opportunities for bothour students and companies. While the students gain hands on work experience and learn how to link theory topractice, companies gain the reflective value adding perspective created through close collaboration with thestudents and the School of Management.We look forward to having you among our CAP Partners to fulfill Sabancı University’s vision of “creating anddeveloping together.”Nakiye Avdan BoyacıgillerDean 1
  3. 3. COMPANY ACTION PROJECTS AT SABANCI UNIVERSITY benefits to cap partners • Partners obtain innovative solutions to strategically important problems at low cost • Partners get the chance to work with a student team with fresh minds void of corporate biases towards handling problems • Independent third-party perspectives of project teams help companies to identify the true nature of existing problems • Project teams incorporate the latest management methodology and analyses techniques into partners’ projects • Distinguished faculty members of the School of Management contribute to projects as advisors to project teams • Partners receive professional quality project reports • CAP creates a great opportunity to establish a sustainable with the University and academics • CAP also creates an opportunity for the Partners to get to know the students for future hiring message from the cap coordinator Welcome to Sabancı University’s Company Action Projects (CAP). As the coordinator of CAP it is my responsibility and pleasure to provide full support during project development, selection and execution. The success of CAP relies on the sustained fit between students’ expectations from and preparation for a real life project and the dynamic demands of the projects offered by the companies. Therefore, from the initiation of a project to its successful execution and ending, I work as a mediator between the students, the Faculty and the company. The projects require a good deal of hard work and planning. However, the mutual sense of achievement we get after the a successful completion of a project more than makes up for the long hours of work. I am delighted to be involved in CAP, the most exciting element of our MBA Program. I look forward to having you as our CAP Partner. Stephen Moroz CAP Coordinator2
  4. 4. DEVELOPING CAP PROJECTS Each spring, students taking the Practice Development course of the first year curriculum write a paperconcerning their life career and project vision (LCPV statement). These papers help us to ascertain the projects and companies which would motivate the studentsConsistent with the interests of the students, companies are contacted by the CAP Coordinator and invited to present their current problems as potential projects in class. Actual project selection starts in October, the following semester. CAP projects are expected to be of significant importance to the sponsoring company so that they represent sufficient challenge to the MBA students and important contributions to the partner company. Projects are conceptualized and defined in cooperation with the sponsor company. 3
  5. 5. FREQUENTLY ASKED QUESTIONS how does a company become a potential of completing the project successfully. Students of cap partner? similar interests form teams to execute the projects. Each summer the CAP Coordinator contacts CAP teams consist of three to four students and companies operating in the sectors identified by must be formed before mid-October. At the final the students. However, companies with interest in stage, teams submit essays to the Project Sponsors partnership and with important management projects at the Project Companies indicating their interests can also contact the CAP Coordinator any time and preferences. Companies make the final selection before the end of August each year so that they are based on the essays submitted. scheduled for presentation, should they match the students’ interests.* how is the cap process initiated? After the selection of the projects, the teams prepare how many projects are proposed each year? a project proposal as a first step of the CAP process. Typically, the number of projects offered by The project proposal includes a definition of the companies exceeds the number of student teams by a project, the scope of the work and the deliverables. large margin. Companies may present more than one Project proposals are formulated in collaboration with project on different managerial subjects. the sponsoring companies. The companies and the students sign letters of agreement and non-disclosure how are students teams matched to projects? agreements, which clearly define the rights and Concurrent with company presentations, students liabilities of all parties throughout the CAP project make site visits to companies to see the physical duration and onward. Project Proposals are attached and social environment and better sense the to the signed agreements; hence they become binding company’s commitment to the project. They share documents for projects considered. this information in the Practice Sharing class and get * For applications please visit: feedback from faculty members as to the feasibility4
  6. 6. FREQUENTLY ASKED QUESTIONShow are caps managed?In the six to seven months following the formalstart of the project, students spend two days of the CAP Management Systemweek at the company site, interacting closely withcompany executives and staff, while receiving support Company MBA Programfrom faculty and academic advisors. The partner Resources and Courses Datacompany assigns a supervisor for the project, provides Developm ice a ct enrelevant business data as well as access to key staff Pr t JIT Company Seminarsand enables meetings, should they be required. Project Owner CAP Company Action ProjectsTeams meet with their academic supervisors each an dS se h a r i n g Co u r Managementweek to talk about project achievements and to get CAP Skills Workshops Coordinatorfeedback. Academic SupervisorThe Practice Sharing course, on the other hand, servesas a medium where project experiences of all teamsare discussed, common and project-specific issues arerecognized and reflective learning is achieved. As a what is the cost of caps to partners?requirement of the Practice Sharing course, students Project partners are required to compensate thewrite down weekly progress reports, where they out-of-pocket costs of students in the project teamrecord what has been achieved in terms of planned in accordance with company procedures. These costsactivities, possible delays, and outline the following include transportation and lunch expenditures ofweek’s planned work. students for the two days they spend at the company site. Some companies choose to employ the studentsJust-in-Time Seminars provide the project teams on a part-time basis during the CAP Project period.with special knowledge which may be required at any Other project related costs would be according tophase of the projects. the project plans expressed in the Project Proposal and agreed upon before the Project starts. They mayThe CAP Coordinator of the MBA Program oversees include travel and accommodation costs incurredthe project execution process and ensures that by the students and Academic Advisor due to theprojects progress as planned. project, the outsourcing cost of market research, etc. 5
  7. 7. PROJECT CALENDAR Time Activity End of April Determination of student project requirements May - August Companies send in CAP application forms Last week of August Deadline for CAP Applications Mid-September to Early October Companies present project ideas Mid-October Project selection and team formation First week of November Teams begin work at company sites Mid-November Teams prepare formal Project Proposals End of November Deadline for signing of contracts and nondisclosure agreements First week of December Team presentations to companies Mid-January Submission of Progress Reports to companies Mid-January Team evaluation report from companies Mid-January Team evaluation report from Academic Advisors Mid-January Semester Break Mid-May Value Added presentations delivered to companies End of May Submission of Final Reports to companies6
  8. 8. COMPANIES THAT PROPOSED CAPS AirTies* Eczacibasi Girişim Nestle* Ak Asset* Efes Pilsen* NetOne* Ak Emeklilik Eli Lilly* Nike Akçansa ETI* Novartis* Aksa* Express Kargo Oracle* Alcatel* Fiat-Tofaş* Pınar Food Division* Anadolu Group Finans Bank* PDF finans ARI Movement Flormar Pfizer* Arkas* Gıdasa Polin Water Parks and Pool Artesis* Galatasaray Sport Club Polisan Arzum* Gantek Raymond James Securities Ata Yatırım* Global Bilgi* Roche* Autoliv* GSK* Sabancı Holding* Avea Hedef Group* Sakosa Black Berry (RIM)* HP Siemens Business Services Boehringer-Ingelheim* IBM Turk* Sölen* Borusan Logistics İş Yatırım* Standard Unlü* Borusan Makina* Johnson & Johnson* Superonline* Borusan Otomotiv* Kale Group* Suteks Tekstile Bosch Power Tools* Karsan Teknosa* Brisa* Kerevitaş* Temsa* BSH* Kraft* Tofas Burger King* Kurtsan Group Tourism Investors Association Coca Cola* Levi Straus & Co. ToyotaSA* Cisco Systems & Sabancı Holding* Li Fung Turkcell* Citi Bank Logo Business Solutions* Türk-Henkel* DanoneSA* MarSA Unilever* Darty Mavi Jeans Verisoft Doganonline Merck Sharp and Dohme* Vestel* Dundas Ünlü & Co. Xerox* Indicates projects which were accepted and completed. 7
  9. 9. PROJECTSSince the onset of the MBA Program in 1999, students at Sabancı University MBA Program have successfully completed numerousprojects with a broad range of organizations -- from newly established local companies to multinationals operating in Turkey. Followingare a list of projects from the past five years. Year Company Projects Ak Portföy Design and implementation of a pairs trading methodology Aksa Akrilik Development of a sales forecasting model Arzum Ev Aletleri Brand globalization initiative Ata Yatırım Design and implementation of an algorithmic trading program 2010-2011 Boehringer-Ingelheim Determination of alternative communication channels in the pharma industry Brisa Ultra high performance market growth project BSH Improvement of customer service through database marketing Kerevitaş Inventory and route optimization planning Kraft Development of an improved demand forecasting tool Superonline Creation of new business line for Superonline Turkcell Increasing the penetration rate of Turkcell E-Bill and SMS-Bill services. Yıldız Holding Design of an annual competition and recruitment platform for university students Ak Portföy Incorporating strategic market views into asset allocation decisions via a model, and using this model as a tool for active portfolio management Brisa Creating a new model for a customer loyalty index and its analysis Brisa Developing a new model for a dealer advance order system and integrating it into the budget system Coca Cola Organization of a business development team to further improve current business practices and find new 2008-2009 areas of expansion Efes Research to determine brand perception of an Efes brand, and its impact on sales and marketing KPIs Microsoft Nike Analyzing the positioning of Nike in the Istanbul macromarket regarding product, price and place Turkcell Determining Turkcell customers’ preferences and the effectiveness of call center based customer service versus the self service channel Unilever Development of new consumer access points and higher brand awareness for an ice cream brand8
  10. 10. Year Company Projects Ak Portföy Developing a portfolio analysis tool for optimal client portfolio management Autoliv Engineering Improving the integration of people, processes, tools and technology with Lean Product Development methodology to add value to the customer and society Blackberry (RIM) Preparation of a new marketing plan to increase Blackberry sales to the youth segment2008-2009 Coca Cola Company Developing a marketing plan for the Damla brand Eti Developing a uniform methodology and complete set of performance indicators to plan, monitor and evaluate the role of marketing for the ETİ’s value Johnson and Johnson Identification of the business potential of a new product and preparation of a marketing plan Roche Creation of alternative ideas and projects to leverage the image and reputation of ROCHE Turkey among target groups Temsa Creating complete systems and documentation for a new plant for the Bus and Coach Operations division of TEMSA Global Coca Cola İçecek Designing a model to evaluate in-store activities and merchandizing effectiveness Eczacıbaşı İlaç Pazarlama Determining an OTC business strategy Eti Designing a regional expansion strategy2007-2008 Fiat/Tofaş Increasing Fiat’s market share in Istanbul IBM Assessing the position of IBM in the banking Industry and developing a renewed strategy İş Yatırım Privatization of the tender process and pre-valuation research Novartis Understanding the pharma marketing environment and challenges in terms of generics Standard Ünlü Developing a derivative product for the futures and options markets 3M Product launch plan for high jump supply chain execution solutions (SCE) software in Turkey AirTies New product introduction of VoIP and IPTV and EMEA regional expansion Borusan Otomotiv Establishing car rental business as an alternative sales channel for the luxury cars segment2006-2007 Coca Cola İçecek Developing an on-line data ordering system for point of purchase materials (POP) Coca Cola İçecek Designing a customer centric supply chain system that gathers and reports customer inventory data İş Yatırım Creating a new product using derivatives for the Turkish market Pfizer Development of a product marketing plan with market assessment, pricing strategy and launch Pınar Meat Group A marketing and growth strategy development project 9
  11. 11. PARTNER COMPANY COMMENTS “As a leading communication and technology “CAP project was very interesting and good experience company, responding to the changing business for us. We knew that we should do something, but we conditions and the dynamic structure therein, Turkcell never had time to go into deep analysis on customer set. also has the mission to increase mutual interaction Also, working a long time with a company culture and through “university–industry collaborations” and add self-perception, I guess, it was not possible to ‘face the value to its business. Being aware that the growing facts ‘and bring ‘new look’ on our daily business. Sabancı young generation will shape our future, our goal is to discover Team was a new blood for us, and had a different and no promising university students and bring new ideas to our business prejudiced look. We had very useful discussions during the by joint projects and programs. Sabancı CAP is one of the leading project period, and I believe we have enriched each other. programs that brings both students and faculty into real business They have learned a lot, so do we! When both side is very life and ensures added value. We as Turkcell, are very proud to be passionate and willing to bring value with the project, I a partner company of the Sabancı CAP Program. This year not only think it is much more easy-going and successful. Teaming Turkcell but also other Turkcell Group Companies are involved in new (not only among themselves and company teaming with projects and we can say that our expectations from the projects are students as well) is very important. We had a very good getting higher and higher each year.” project and very good teaming, we enjoyed it! Thanks.” Esra Ramazanoğulları Jale Akyel University Relations, Turkcell Academy Manager of, Sales Center “CAP project was very interesting and good experience “We had the opportunity to meet with for us. We knew that we should do something, but we Sabancı University GSM Faculty in a never had time to go into deep analysis on customer set. project. During this valuable project Also, working a long time with a company culture and in our company with students, we self-perception, I guess, it was not possible to ‘face the had close relationship with each facts ‘and bring ‘new look’ on our daily business. Sabancı other. In this process we gained Team was a new blood for us, and had a different and no Bülent Denkdemir (MBA 2001) as a Business prejudiced look. We had very useful discussions during the Improvement Director, therefore we thank your project period, and I believe we have enriched each other. faculty and education system. We hope that such They have learned a lot, so do we! When both side is very collaborations will continue, since the teamwork passionate and willing to bring value with the project, I between Universities and Businesses will be the think it is much more easy-going and successful. Teaming guide to overcome the difficulties in our country. We (not only among themselves and company teaming with are grateful for Bülent and your contribution to our students as well) is very important. We had a very good organization.” project and very good teaming, we enjoyed it! Thanks.” Ethem Sancak Jale Akyel Chairman, HEDEF Alliance Holding Manager of, Sales Center “AK Asset Management has always been one of “At Bosch Company, we have been particularly interested the most innovative players within the Turkish in the fast growing power tools sector for the last two investment industry and has always been years. Therefore, we decided to commence with a market enthusiastic about collaborations with universities development project for power tools and do-it yourself and research groups. Three years ago, Sabancı related products and retailers, together with three Sabancı University came to us with a brilliant idea: CAP, MBA students, Pelin Erkan, Işıl Paker, and Neriman which facilitates the mutual benefit of the companies, students Karaoğlu. During the process, we realized that the project, and the university. Since then, I have completed three vital based on detailed market research and analysis, has projects which improved our decision making processes with eight proved to be very beneficial. As a result of the structure students from Sabancı’s MBA Program. During these projects, I and program characteristics of the Sabancı MBA that was very impressed by their professional approach to the project. fosters creativity and teamwork, we were able to achieve To sum up, CAP is a unique experience which combines industry valuable and positive results at the end of the project practice with the academia. We are very delighted to work with implementation.” Sabancı MBA students.“ Murat Akhuy Hakan Elmas Accessories Department Director Strategist, Asset Manager, Ak Asset Management Inc. BOSCH GMBH10
  12. 12. STUDENT COMMENTS I expected hard work when they told us that we are to ““The uniqueness of the Sabancı MBA is the real- go and spend two whole days in the company every life Company Action Project. In this project, you week for our project, but I did not think it would be so are an effective participant that creates value for much fun. It was a great experience to be constantly the company. However, you do not plunge into in contact with the top management, and to be given this project without being fully prepared. First, complete responsibility for a project of this scale and you gain proficiency in functional areas such asvitality for the first time in my life. It was indeed a challenge for finance, accounting, and marketing. Also, you attend managerialus. We determined feasible deliverables, carefully scheduled our skills workshops such as effective communication and managinglimited time and distributed the workload based on the skills and conflict. Business life is not all about what is written in the books,proficiencies of the team members. We also decided on the right and these workshops help you to learn to become more flexibletools and methodologies at every step of the way. The whole process in dealing with conflicts and the unpredictable future in real-lifewas educational beyond my expectations, as well as enjoyable. challenges we all face. For me, the best MBA program links theProbably the best part was to see firsthand how our ideas were industry with the University, and this is the Sabancı MBA.”respected and our contribution so valued by seasoned managers. Gökhan AkdağSüleyman Çağrı Çağlar MBA Class of 2006MBA Class of 2011 CAP Project: Strategic marketing planning for 14 product groups,CAP Project: Brand globalization, Arzum Pınar Foods My CAP project at Sabancı was my Our CAP Project was with Yıldız Holding’s first real business experience. We were Kerevitaş, a market leader of Turkish considered “part-time consultants” frozen food. We had a phenomenal by Superonline, and our Project team professional experience during this successfully developed a new business line project and had the chance to work with for them. The main difference between various departments, from the frontCAP and other part-time positions is in the way it is line workers to top executives. We greatly benefitedconducted. Rather than doing regular day-to-day work, from the practical experience and knowledge wewe are actually responsible for creating the future of the gained regarding professional communication andcompany. I think CAP is one of the main features which business organization. It was also a lot of hard work tomakes the Sabancı University MBA distinctive. In the analyze the company workflows and generate usefulcourse of this project my managerial skills have elevated recommendations.greatly. Yaşar Deniz KorzayCem Ocak MBA Class of 2011MBA Class of 2011 CAP Project: Inventory and route optimizationCAP Project: Creation of new business line, Superonline planning, Kerevitaş As Turkcell CAP Team, we were working on “It was the best ever decision of my life: getting the “Increasing the penetration rate of Green an MBA degree after an engineering graduation. Bills (E-Bill & SMS-Bill)” Project. This is a It was a big giant step for me to enter the top priority marketing project for Turkcell. business world. In today’s competitive and My CAP experience at Sabancı provided me challenging business life, it became vital and my team with the opportunity to gain to know management theoretically andvaluable experience in the telecommunication industry first practically. Management principles like, accounting, finance,hand by taking an active role in real, day-to-day business marketing are as much important as business Collaborating with different departments expanded Sabanci MBA, not only offers basic courses for theseboth our vision and our business networks. My Turkcell management principles but experience with its real lifeCAP experience is definitely a milestone in my professional projects. For fresh and swift start to your professional life,career. you’ve got to get an MBA degree from Sabanci University!!!”H. Can Yener Pınar AkMBA Class of 2011 MBA Class of 2006CAP Project: Increasing the penetration rate of green bills, CAP Project: Brand management and marketing research,Turkcell GlaxoSmithKline 11
  13. 13. ABOUT SABANCI SCHOOL OF MANAGEMENT The School of Management at Sabancı University is a young and rapidly growing school with great ambitions. The faculty members at SOM have degrees from some of the top universities in the world and conduct cutting edge research. Our small class sizes allow our students ample opportunities to work in close collaboration with our faculty members. While strongly global in focus, the faculty members are also committed to providing in-depth knowledge of the Turkish context. We do this through our own research in Turkish organizations, Company Action Projects and by frequently inviting local managers into our classes. Sabancı University MBA Students come from well-known Turkish and international universities. With an average age of 23, students enter the Program with minimal professional experience. STUDENT PROFILE: 2011&2012 Undergraduate Institutions Sabancı University Istanbul Tech. Univ. Abroad METU Bilkent University Yeditepe University Boğaziçi University Koç University Other 0% 5% 10% 15% 20% 25% 30% 35% 40% Gender (%) Nationality Female 32 Turkish 89% Male 68 Foreign* 11% *Ukrainian, Russian, Palestinian, American, Kazakh Undergraduate Majors Engineering 66% Business/Economics 15% Social and Natural Sciences 18%12
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  15. 15. SABANCI CAP… GRADUATE AS A PROFESSIONAL Contact us: Stephen Moroz CAP Coordinator Sabancı School of Management Phone: +90 (216) 483 9665 e-mail: Işıl İnoğlu Administrative Affairs Officer Sabancı School of Management Phone: +90 (216) 483 9672 e-mail: SABANCI UNIVERSITY Sabancı School of Management Orhanlı, Tuzla 34956 Istanbul Phone: +90 (216) 483 9672 e-mail: web site: