The Importance of Internet Marketing
In 1995, 0.4% of the world’s population were Internet users. By June 2009, there were 1,600 million users, or  24.7%   of ...
“ When I took office, only high energy physicists had ever heard of what is called the World Wide Web... Now even my cat h...
Internet Marketing, is the marketing of products or services over the Internet  -  Wikipedia What is ‘Internet Marketing’?
<ul><li>Web sites/portal/ecommerce </li></ul><ul><li>Micro-sites </li></ul><ul><li>Landing pads  </li></ul><ul><li>Applica...
It is an economic, effective and  measurable   alternative to expensive broadcast marketing and cumbersome and inefficient...
Apple ITunes  - largest music retailer in the world. Amazon  - sells more books than any retailer offline. Google  alone r...
<ul><li>An attractive, effective  web site   </li></ul><ul><li>that adds value to your business or brand, be it institutio...
<ul><li>A well defined  </li></ul><ul><li>SEO  </li></ul><ul><li>(search Engine optimization) Strategy, with continuity an...
<ul><li>A targeted  </li></ul><ul><li>Pay-Per-Click  campaign, that focuses on quality and not quantity. </li></ul><ul><li...
<ul><li>An effective and comprehensive  </li></ul><ul><li>Social Media  strategy,  </li></ul><ul><li>targeted at the speci...
<ul><li>Always supported by a  traffic driving  exercise, generating links pointing to your web site, on other web sites w...
<ul><li>Whether fun, shocking, whacky or interactive, a digital  </li></ul><ul><li>viral campaign   </li></ul><ul><li>is a...
<ul><li>Keep in touch with your target audience using </li></ul><ul><li>direct emailing , </li></ul><ul><li>whether throug...
<ul><li>Interesting  </li></ul><ul><li>Online games & campaigns </li></ul><ul><li>that allow you to interact with your cus...
<ul><li>And  </li></ul><ul><li>banners campaigns   </li></ul><ul><li>well placed to ensure maximum ROI, focusing on qualit...
www.daydream.pt | mike@daydream.pt  Tel: 222085116 Need help to ensure success?
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Importance of Internet Marketing

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An overview of the importance of Internet Marketing and a few tips on how to get the most out of it!

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Importance of Internet Marketing

  1. 1. The Importance of Internet Marketing
  2. 2. In 1995, 0.4% of the world’s population were Internet users. By June 2009, there were 1,600 million users, or 24.7% of the world’s population.
  3. 3. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web... Now even my cat has it's own page.” - Bill Clinton
  4. 4. Internet Marketing, is the marketing of products or services over the Internet - Wikipedia What is ‘Internet Marketing’?
  5. 5. <ul><li>Web sites/portal/ecommerce </li></ul><ul><li>Micro-sites </li></ul><ul><li>Landing pads </li></ul><ul><li>Applications </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Pay-per-click </li></ul><ul><li>Banners </li></ul><ul><li>Direct email marketing </li></ul><ul><li>Viral marketing </li></ul><ul><li>Social media marketing </li></ul><ul><li>Games </li></ul><ul><li>Web 2.0 strategies, </li></ul><ul><li>Traffic driving, </li></ul><ul><li>Classifieds, </li></ul><ul><li>Etc. </li></ul>What does it include?
  6. 6. It is an economic, effective and measurable alternative to expensive broadcast marketing and cumbersome and inefficient print marketing. Why do we need Internet Marketing?
  7. 7. Apple ITunes - largest music retailer in the world. Amazon - sells more books than any retailer offline. Google alone receives 91 million search requests a day Online advertising - highest increase of all advertising investment. Online Advertising - €45 billion in 2008 (nearly 10% of all ad spend) Examples of Internet marketing success
  8. 8. <ul><li>An attractive, effective web site </li></ul><ul><li>that adds value to your business or brand, be it institutional, promotional or ecommerce </li></ul><ul><li>Focus on: </li></ul><ul><li>Memorable & Attractive design </li></ul><ul><li>Usability & Easy navigation </li></ul><ul><li>Functional </li></ul><ul><li>KIS (keep it simple) </li></ul>What to expect from successful Internet Marketing…
  9. 9. <ul><li>A well defined </li></ul><ul><li>SEO </li></ul><ul><li>(search Engine optimization) Strategy, with continuity and accountability. </li></ul><ul><li>Focus on: </li></ul><ul><li>Domain name choice </li></ul><ul><li>Keyword optimization </li></ul><ul><li>Optimize content </li></ul><ul><li>Easy to navigate site structure </li></ul><ul><li>Meta, title, page tags </li></ul><ul><li>Optimal code vs content ratio </li></ul>What to expect from successful Internet Marketing…
  10. 10. <ul><li>A targeted </li></ul><ul><li>Pay-Per-Click campaign, that focuses on quality and not quantity. </li></ul><ul><li>Focus on: </li></ul><ul><li>Analyse the competition </li></ul><ul><li>Chose specific /targeted keywords </li></ul><ul><li>Don’t overspend too quick </li></ul><ul><li>Evaluate campaigns daily </li></ul><ul><li>Measure ROI (important) </li></ul><ul><li>First place is not always best </li></ul>What to expect from successful Internet Marketing…
  11. 11. <ul><li>An effective and comprehensive </li></ul><ul><li>Social Media strategy, </li></ul><ul><li>targeted at the specific audience, with a well defined objective, and always with focussing on dialogue with </li></ul><ul><li>Focus on: </li></ul><ul><li>Not a monologue but a dialogue! </li></ul><ul><li>Listen more than you talk </li></ul><ul><li>Give more than you take </li></ul><ul><li>Set purpose (& selling not enough) </li></ul><ul><li>Not magic pill </li></ul><ul><li>Complimentary to existing communication strategy </li></ul>What to expect from successful Internet Marketing…
  12. 12. <ul><li>Always supported by a traffic driving exercise, generating links pointing to your web site, on other web sites with higher page ranking than your site </li></ul><ul><li>Focus on: </li></ul><ul><li>Chose sites carefully </li></ul><ul><li>Don’t fall for ‘link submission services’ </li></ul><ul><li>Make sure sites are complimentary </li></ul><ul><li>Don’t spam forums/portals </li></ul>What to expect from successful Internet Marketing…
  13. 13. <ul><li>Whether fun, shocking, whacky or interactive, a digital </li></ul><ul><li>viral campaign </li></ul><ul><li>is a great way of getting your name, company or brand spread round the world by </li></ul><ul><li>‘ word of email’ forwarding. </li></ul><ul><li>Focus on: </li></ul><ul><li>Creating storyboard essential </li></ul><ul><li>Humour always works very well </li></ul><ul><li>Ask yourself ‘would I forward this?’ </li></ul><ul><li>Don’t be too clever </li></ul><ul><li>KIS (keep it simple) </li></ul>What to expect from successful Internet Marketing…
  14. 14. <ul><li>Keep in touch with your target audience using </li></ul><ul><li>direct emailing , </li></ul><ul><li>whether through newsletters, emails or e-cards, always making sure the content is of interest to the recipients. </li></ul><ul><li>Focus on: </li></ul><ul><li>Total personalization (content) </li></ul><ul><li>Ensure content of interest to recipients </li></ul><ul><li>Segment the database </li></ul><ul><li>Use data insight and intelligence </li></ul><ul><li>Make sure easy to read and attractive </li></ul><ul><li>Link to web site, micro site, landing pad </li></ul><ul><li>Track visitor behaviour (on site) </li></ul><ul><li>Measure and evaluate performance </li></ul>What to expect from successful Internet Marketing…
  15. 15. <ul><li>Interesting </li></ul><ul><li>Online games & campaigns </li></ul><ul><li>that allow you to interact with your customer, capture their data, keep them coming back and increase their affinity with your company or brand. </li></ul><ul><li>Focus on: </li></ul><ul><li>Identify the likes of your target market </li></ul><ul><li>Don’t make it too heavy or complex </li></ul><ul><li>Make it quick and memorable </li></ul><ul><li>Make people want to come back </li></ul><ul><li>Reinforce your brand message </li></ul>What to expect from successful Internet Marketing…
  16. 16. <ul><li>And </li></ul><ul><li>banners campaigns </li></ul><ul><li>well placed to ensure maximum ROI, focusing on quality and not quantity </li></ul><ul><li>Focus on: </li></ul><ul><li>Don’t ‘over do’ the banner </li></ul><ul><li>Chose the right sites </li></ul><ul><li>Be very targeted to ensure good ROI </li></ul><ul><li>Go for quality not quantity </li></ul><ul><li>Don’t overpay, there are often economic solutions </li></ul>What to expect from successful Internet Marketing…
  17. 17. www.daydream.pt | mike@daydream.pt Tel: 222085116 Need help to ensure success?

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