do you
know
jack part-1
about
branding
presented by alogoisnotabrand.com and tariqhassan.com

?
PRESENTED BY:

. OM
C

ALOGOIS

NOTABRAND

courtesty of

ALOGOIS

. OM
C

2

TariqHassan.com

NOTABRAND
[

so

ALOGOIS

. OM
C

3

WHAT IS A BRAND?

NOTABRAND
[

WELL

ALOGOIS

. OM
C

4

The term “brand” is
often misused.

NOTABRAND
[

and

ALOGOIS

. OM
C

5

The practice of
branding often
misapplied.

NOTABRAND
[

so

ALOGOIS

. OM
C

6

Before we tackle the
question, “what is
a brand”.

NOTABRAND
[

Let’s LOOK AT what isn’t
a brand.

. OM
C

7

ALOGOIS

NOTABRAND
first
. OM
C

8

ALOGOIS

NOTABRAND
A logo

. OM
C

9

ALOGOIS

NOTABRAND
A logo
is not a
brand

. OM
C

10

ALOGOIS

NOTABRAND
A logo can be the
face of a brand
but a logo is not a brand.

. OM
C

11

ALOGOIS

NOTABRAND
Many approach Branding thinking of
highly recognized “superbrands”.

these logos having become distinct
symbols of their b...
But consider strong brands with lesser
recognized logos.

How many can you name?

. OM
C

13

ALOGOIS

NOTABRAND
Not all Brands are recognizable
only from their logos.

(and yours probably won’t be either)
. OM
C

14

ALOGOIS

NOTABRAN...
Your logo

should embrace
your brand.

. OM
C

15

ALOGOIS

NOTABRAND
as your brand evolves, your logo also
changes.
. OM
C

16

ALOGOIS

NOTABRAND
it’s important to update
your logo to keep up with
your brand.

. OM
C

17

ALOGOIS

NOTABRAND
BUT,

Trying to rejuvenate a lagging
brand with a logo change
produces questionable results.

. OM
C

18

ALOGOIS

NOTABRA...
The new logo may..

the Gap updated to strange logos that seemingly had nothing to
do with the brand. (they we’re forced t...
therefore,

if most of your branding effort goes
into your logo..

. OM
C

20

ALOGOIS

NOTABRAND
you probably don’t
have a brand;
Just A Very Expensive Logo.

. OM
C

21

ALOGOIS

NOTABRAND
CONSIDER,

Not all brands start with great logos.
. OM
C

22

ALOGOIS

NOTABRAND
second
. OM
C

23

ALOGOIS

NOTABRAND
[

note
that

ALOGOIS

. OM
C

24

Many designers and
agencies claim branding
experience,

NOTABRAND
[

YET

ALOGOIS

. OM
C

25

most of their branding
work centers around logos,

NOTABRAND
[

or

ALOGOIS

. OM
C

26

updating the brand identity,
or adding new graphics.

NOTABRAND
[

and

ALOGOIS

. OM
C

27

While this definitely
freshens up the
company’s look..

NOTABRAND
Branding is more
than

. OM
C

28

ALOGOIS

NOTABRAND
Branding is more
than a visual
exercise

. OM
C

29

ALOGOIS

NOTABRAND
Logos and graphics are nice, but

there is much more to creating a brand.

. OM
C

30

ALOGOIS

NOTABRAND
A brand extends from

products
. OM
C

31

ALOGOIS

NOTABRAND
to employees
. OM
C

32

ALOGOIS

NOTABRAND
to customer service
. OM
C

33

ALOGOIS

NOTABRAND
Any point of contact between your
company and customers is an opportunity
to establish your brand.

. OM
C

34

ALOGOIS

N...
When branding, your
message has to extend to all
aspects of your business.

. OM
C

35

ALOGOIS

NOTABRAND
third
. OM
C

36

ALOGOIS

NOTABRAND
[

so

ALOGOIS

. OM
C

37

You’ve made a
better mouse
trap

NOTABRAND
[

and

ALOGOIS

. OM
C

38

Once people hear about
your wonderful product

NOTABRAND
[

boom

ALOGOIS

.COM
. OM
C

39

Sales are guaranteed, and
a brand has been built.

NOTABRAND
[

um

ALOGOIS

. OM
C

40

not quite..

NOTABRAND
Better products
don’t (neccesarily)

. OM
C

41

ALOGOIS

NOTABRAND
Better products
don’t (neccesarily)
make better brands

. OM
C

42

ALOGOIS

NOTABRAND
Did you know?

HTC makes phones with higher resolutions
(468ppi*) than Apple’s Retina displays(326ppi).
*ppi= pixels per i...
y

h
widt ht
g
x hei
i
x pp l
ota
= tpixels

x

math
really?

But who cares about more ppi?
. OM
C

44

ALOGOIS

NOTABRAND
When you can get a Retina Display?

Specially designed for your
optimal eye usage!!

(it’s specially made for your eyeball...
Good brands start with
great products.

. OM
C

46

ALOGOIS

NOTABRAND
But it’s not enough to just
Tell customers about your brand?

You have to communicate your brand in
their words, in a way ...
fourth
. OM
C

48

ALOGOIS

NOTABRAND
[

We’ve all seen the
crazy ads with bold
statements.

. OM
C

49

ALOGOIS

NOTABRAND
[

Sometimes they
make us laugh,

. OM
C

50

ALOGOIS

NOTABRAND
[

others times they
make us wince.

. OM
C

51

ALOGOIS

NOTABRAND
[

but

ALOGOIS
ALOGOIS

. OM
.COM
C

52

a cocky message
doesn’t always
strengthen your brand.

NOTABRAND
NOTABRAND
Bold claims don’t
(always)

. OM
C

53

ALOGOIS

NOTABRAND
Bold claims don’t
(always) bolster
your brand.

. OM
C

54

ALOGOIS

NOTABRAND
Some brands do benefit from a bold
presence and a bit of braggadocio.

I am
the

greatest
(or the latest fad)

But bold cl...
“Dressing” you brand
					 in the wrong message..

your brand

new hotness

ALOGOIS

. OM
C

56

+ =

NOTABRAND
“Dressing” you brand
					 in the wrong message..

your brand

+ =
new hotness

fail

can be damaging.
. OM
C

57

ALOGOIS...
On the other hand, strategically
amending your brand is a necessity.

your
brand

researched
message

ALOGOIS

. OM
C

58
...
On the other hand, strategically
amending your brand is a necessity.

your
brand

+ =
researched
message

WIN.

Adding cla...
BUT...

just shouting a loud, muddled
message gets you nowhere.
. OM
C

60

ALOGOIS

NOTABRAND
fifth
. OM
C

61

ALOGOIS

NOTABRAND
[

cong The world loves your
products.
rats
. OM
C

62

ALOGOIS

NOTABRAND
# [
new
hot
ness

ALOGOIS

. OM
C

63

people talk and tweet about
you all of the time

NOTABRAND
$$$[

With a great product,
you’re the next big thing.

.COM
. OM
C

64

ALOGOIS

NOTABRAND
?[

So at this point, who needs
branding?

. OM
C

65

ALOGOIS

NOTABRAND
[

!

You do

. OM
C

66

ALOGOIS

NOTABRAND
your reputation

. OM
C

67

ALOGOIS

NOTABRAND
your reputation
is not your brand

. OM
C

68

ALOGOIS

NOTABRAND
yes,
your Reputation does factor
into your brand.

. OM
C

69

ALOGOIS

NOTABRAND
BUT,

a reputation is very hard to control.

. OM
C

70

ALOGOIS

NOTABRAND
a reputation can quickly change

from good to bad.
. OM
C

71

ALOGOIS

NOTABRAND
If word-of-mouth overshadows your
brand, whether positive or negative

It can create serious challenges.

. OM
C

72

ALOG...
It goes without saying

a negative reputation isn’t
desirable

. OM
C

73

ALOGOIS

NOTABRAND
On the
other hand,

Positive expectations can have you
chasing brand qualities you never
planned to fulfill.
. OM
C

74

A...
in Conclusion

. OM
C

75

ALOGOIS

NOTABRAND
a reputation is built on
what people say about you.
a brand is built on what you
say about yourself.
. OM
. OM
C
C

76

AL...
your reputation should
match your brand.
your brand shouldn’t
chase a reputation.
. OM
C

77

ALOGOIS

NOTABRAND
and a clearly
defined brand promise
puts you in control of
your brand.
. OM
. OM
C
C

78

ALOGOIS

NOTABRAND
Let’s
Recap.
. OM
C

79

ALOGOIS

NOTABRAND
1. A logo is not a brand
2. Branding is more than a
visual exercise
3. Better products don’t
(neccesarily) make better bra...
ok you know what’s
Now
NOT a Brand.

. OM
C

81

ALOGOIS

NOTABRAND
look out for Part 2:

HOW TO CREATE A
GREAT BRAND
. OM
C

82

ALOGOIS

NOTABRAND
learn more about branding at:

. OM
C

ALOGOIS

NOTABRAND

ALOGOIS

. OM
C

83

&

NOTABRAND
@

learn more about the author

TariqHassan.com

. OM
C

84

ALOGOIS

NOTABRAND
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Do you know Jack about Branding?

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Branding can be a overwhelming concept for many. It can be difficult to understand how to do it well. In this presentation I go over some of the misconceptions that hold your branding efforts back.

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Do you know Jack about Branding?

  1. 1. do you know jack part-1 about branding presented by alogoisnotabrand.com and tariqhassan.com ?
  2. 2. PRESENTED BY: . OM C ALOGOIS NOTABRAND courtesty of ALOGOIS . OM C 2 TariqHassan.com NOTABRAND
  3. 3. [ so ALOGOIS . OM C 3 WHAT IS A BRAND? NOTABRAND
  4. 4. [ WELL ALOGOIS . OM C 4 The term “brand” is often misused. NOTABRAND
  5. 5. [ and ALOGOIS . OM C 5 The practice of branding often misapplied. NOTABRAND
  6. 6. [ so ALOGOIS . OM C 6 Before we tackle the question, “what is a brand”. NOTABRAND
  7. 7. [ Let’s LOOK AT what isn’t a brand. . OM C 7 ALOGOIS NOTABRAND
  8. 8. first . OM C 8 ALOGOIS NOTABRAND
  9. 9. A logo . OM C 9 ALOGOIS NOTABRAND
  10. 10. A logo is not a brand . OM C 10 ALOGOIS NOTABRAND
  11. 11. A logo can be the face of a brand but a logo is not a brand. . OM C 11 ALOGOIS NOTABRAND
  12. 12. Many approach Branding thinking of highly recognized “superbrands”. these logos having become distinct symbols of their brands. . OM C 12 ALOGOIS NOTABRAND
  13. 13. But consider strong brands with lesser recognized logos. How many can you name? . OM C 13 ALOGOIS NOTABRAND
  14. 14. Not all Brands are recognizable only from their logos. (and yours probably won’t be either) . OM C 14 ALOGOIS NOTABRAND
  15. 15. Your logo should embrace your brand. . OM C 15 ALOGOIS NOTABRAND
  16. 16. as your brand evolves, your logo also changes. . OM C 16 ALOGOIS NOTABRAND
  17. 17. it’s important to update your logo to keep up with your brand. . OM C 17 ALOGOIS NOTABRAND
  18. 18. BUT, Trying to rejuvenate a lagging brand with a logo change produces questionable results. . OM C 18 ALOGOIS NOTABRAND
  19. 19. The new logo may.. the Gap updated to strange logos that seemingly had nothing to do with the brand. (they we’re forced to revert to the original logo,twice) or may not fit YOUR BRAND IMAGE. . OM C 19 ALOGOIS NOTABRAND
  20. 20. therefore, if most of your branding effort goes into your logo.. . OM C 20 ALOGOIS NOTABRAND
  21. 21. you probably don’t have a brand; Just A Very Expensive Logo. . OM C 21 ALOGOIS NOTABRAND
  22. 22. CONSIDER, Not all brands start with great logos. . OM C 22 ALOGOIS NOTABRAND
  23. 23. second . OM C 23 ALOGOIS NOTABRAND
  24. 24. [ note that ALOGOIS . OM C 24 Many designers and agencies claim branding experience, NOTABRAND
  25. 25. [ YET ALOGOIS . OM C 25 most of their branding work centers around logos, NOTABRAND
  26. 26. [ or ALOGOIS . OM C 26 updating the brand identity, or adding new graphics. NOTABRAND
  27. 27. [ and ALOGOIS . OM C 27 While this definitely freshens up the company’s look.. NOTABRAND
  28. 28. Branding is more than . OM C 28 ALOGOIS NOTABRAND
  29. 29. Branding is more than a visual exercise . OM C 29 ALOGOIS NOTABRAND
  30. 30. Logos and graphics are nice, but there is much more to creating a brand. . OM C 30 ALOGOIS NOTABRAND
  31. 31. A brand extends from products . OM C 31 ALOGOIS NOTABRAND
  32. 32. to employees . OM C 32 ALOGOIS NOTABRAND
  33. 33. to customer service . OM C 33 ALOGOIS NOTABRAND
  34. 34. Any point of contact between your company and customers is an opportunity to establish your brand. . OM C 34 ALOGOIS NOTABRAND
  35. 35. When branding, your message has to extend to all aspects of your business. . OM C 35 ALOGOIS NOTABRAND
  36. 36. third . OM C 36 ALOGOIS NOTABRAND
  37. 37. [ so ALOGOIS . OM C 37 You’ve made a better mouse trap NOTABRAND
  38. 38. [ and ALOGOIS . OM C 38 Once people hear about your wonderful product NOTABRAND
  39. 39. [ boom ALOGOIS .COM . OM C 39 Sales are guaranteed, and a brand has been built. NOTABRAND
  40. 40. [ um ALOGOIS . OM C 40 not quite.. NOTABRAND
  41. 41. Better products don’t (neccesarily) . OM C 41 ALOGOIS NOTABRAND
  42. 42. Better products don’t (neccesarily) make better brands . OM C 42 ALOGOIS NOTABRAND
  43. 43. Did you know? HTC makes phones with higher resolutions (468ppi*) than Apple’s Retina displays(326ppi). *ppi= pixels per inch . OM C 43 ALOGOIS NOTABRAND
  44. 44. y h widt ht g x hei i x pp l ota = tpixels x math really? But who cares about more ppi? . OM C 44 ALOGOIS NOTABRAND
  45. 45. When you can get a Retina Display? Specially designed for your optimal eye usage!! (it’s specially made for your eyeballs, isn’t it?) . OM C 45 ALOGOIS NOTABRAND
  46. 46. Good brands start with great products. . OM C 46 ALOGOIS NOTABRAND
  47. 47. But it’s not enough to just Tell customers about your brand? You have to communicate your brand in their words, in a way they understand. . OM C 47 ALOGOIS NOTABRAND
  48. 48. fourth . OM C 48 ALOGOIS NOTABRAND
  49. 49. [ We’ve all seen the crazy ads with bold statements. . OM C 49 ALOGOIS NOTABRAND
  50. 50. [ Sometimes they make us laugh, . OM C 50 ALOGOIS NOTABRAND
  51. 51. [ others times they make us wince. . OM C 51 ALOGOIS NOTABRAND
  52. 52. [ but ALOGOIS ALOGOIS . OM .COM C 52 a cocky message doesn’t always strengthen your brand. NOTABRAND NOTABRAND
  53. 53. Bold claims don’t (always) . OM C 53 ALOGOIS NOTABRAND
  54. 54. Bold claims don’t (always) bolster your brand. . OM C 54 ALOGOIS NOTABRAND
  55. 55. Some brands do benefit from a bold presence and a bit of braggadocio. I am the greatest (or the latest fad) But bold claims are not a cure-all for stuggling brands. ^ . OM C 55 ALOGOIS NOTABRAND
  56. 56. “Dressing” you brand in the wrong message.. your brand new hotness ALOGOIS . OM C 56 + = NOTABRAND
  57. 57. “Dressing” you brand in the wrong message.. your brand + = new hotness fail can be damaging. . OM C 57 ALOGOIS NOTABRAND
  58. 58. On the other hand, strategically amending your brand is a necessity. your brand researched message ALOGOIS . OM C 58 + = NOTABRAND
  59. 59. On the other hand, strategically amending your brand is a necessity. your brand + = researched message WIN. Adding clarity is a part of managing your brand. . OM C 59 ALOGOIS NOTABRAND
  60. 60. BUT... just shouting a loud, muddled message gets you nowhere. . OM C 60 ALOGOIS NOTABRAND
  61. 61. fifth . OM C 61 ALOGOIS NOTABRAND
  62. 62. [ cong The world loves your products. rats . OM C 62 ALOGOIS NOTABRAND
  63. 63. # [ new hot ness ALOGOIS . OM C 63 people talk and tweet about you all of the time NOTABRAND
  64. 64. $$$[ With a great product, you’re the next big thing. .COM . OM C 64 ALOGOIS NOTABRAND
  65. 65. ?[ So at this point, who needs branding? . OM C 65 ALOGOIS NOTABRAND
  66. 66. [ ! You do . OM C 66 ALOGOIS NOTABRAND
  67. 67. your reputation . OM C 67 ALOGOIS NOTABRAND
  68. 68. your reputation is not your brand . OM C 68 ALOGOIS NOTABRAND
  69. 69. yes, your Reputation does factor into your brand. . OM C 69 ALOGOIS NOTABRAND
  70. 70. BUT, a reputation is very hard to control. . OM C 70 ALOGOIS NOTABRAND
  71. 71. a reputation can quickly change from good to bad. . OM C 71 ALOGOIS NOTABRAND
  72. 72. If word-of-mouth overshadows your brand, whether positive or negative It can create serious challenges. . OM C 72 ALOGOIS NOTABRAND
  73. 73. It goes without saying a negative reputation isn’t desirable . OM C 73 ALOGOIS NOTABRAND
  74. 74. On the other hand, Positive expectations can have you chasing brand qualities you never planned to fulfill. . OM C 74 ALOGOIS NOTABRAND
  75. 75. in Conclusion . OM C 75 ALOGOIS NOTABRAND
  76. 76. a reputation is built on what people say about you. a brand is built on what you say about yourself. . OM . OM C C 76 ALOGOIS NOTABRAND
  77. 77. your reputation should match your brand. your brand shouldn’t chase a reputation. . OM C 77 ALOGOIS NOTABRAND
  78. 78. and a clearly defined brand promise puts you in control of your brand. . OM . OM C C 78 ALOGOIS NOTABRAND
  79. 79. Let’s Recap. . OM C 79 ALOGOIS NOTABRAND
  80. 80. 1. A logo is not a brand 2. Branding is more than a visual exercise 3. Better products don’t (neccesarily) make better brands 4. Bold claims don’t (always) bolster your brand. 5. your reputation is not your brand . OM C 80 ALOGOIS NOTABRAND
  81. 81. ok you know what’s Now NOT a Brand. . OM C 81 ALOGOIS NOTABRAND
  82. 82. look out for Part 2: HOW TO CREATE A GREAT BRAND . OM C 82 ALOGOIS NOTABRAND
  83. 83. learn more about branding at: . OM C ALOGOIS NOTABRAND ALOGOIS . OM C 83 & NOTABRAND
  84. 84. @ learn more about the author TariqHassan.com . OM C 84 ALOGOIS NOTABRAND

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