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Using Social Media Data for Small Business Marketing

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How small businesses can make use of their social media accounts to discover more about their customers.

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Using Social Media Data for Small Business Marketing

  1. 1. Social Media Data for Small Business Marketing When You Don’t Have Time or Money for Big Data
  2. 2. HOW CAN YOU LEARN ABOUT YOUR MARKET? Image courtesy of pixabay
  3. 3. Focus on Groups that Interest Your Target Markets Go to Facebook, research an interest page, read the comments. Find commonalities, go to public profiles of group members. Now you know what your market thinks, wants, and needs. HOW CAN YOU LEARN ABOUT YOUR MARKET?
  4. 4. HOW DO YOU ENGAGE YOUR MARKET? Image courtesy of pixabay
  5. 5. Run a Three Month Content Test: Look at Your Data Gather an enormous amount of data on the demographics of your engaged market. Use this data to influence your ad targeting. Save expense in the long run, when you are paying for reach. HOW DO YOU ENGAGE YOUR MARKET?
  6. 6. HOW DO YOU KEEP YOUR MARKET ENGAGED? Image courtesy of pixabay
  7. 7. Share and Share Alike •  Share positive reviews •  Share cool, fun, and relevant posts •  Give credit for the source •  Link to influencer’s blogs and tag them •  Ask a lateral partner to write an article for your blog •  Use industry infographics and videos •  and on and on… HOW DO YOU KEEP YOUR MARKET ENGAGED?
  8. 8. Need Help Developing Your Messaging? Dawn Weathersbee dawnweathersbee@gmail.com

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