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Quick Case Study on Brand & Content Strategy


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Health and Wellness Brand: Results gained over two years from rebrand. We both attracted new customers and increased frequency with existing customers.

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Quick Case Study on Brand & Content Strategy

  1. 1. GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGY Visit the Golden Chiropractic Website RESULTS 284 NEW Patients in 2016 10% INCREASE in New Patients 2015-2016 20% INCREASE in Office Visits 2015 - 2016 Blogging Visual Identity Define Markets Develop Messages Events Marketing Email Newsletter Social Media New Location New Markets No Brand Strategy “You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Significant growth. ” ~ Dr. Goldi “Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…Dawn’s footprint is everywhere.” ~ Dr. Goldi Case Study: Identity & Messaging © Dawn Weathersbee 2017 “I didn’t know what I was getting into in terms of the rebrand process. Dawn knew what I needed even though I didn’t know what I needed.” ~ Dr. Goldi No Content Strategy SOLUTIONS Update Brand StrategyAttract Different Markets Create Marketing Plan Sales to New Patients Increased Overall Sales PROBLEMS Reach Different Markets