Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Quick Case Study on Brand & Content Strategy

61 views

Published on

Health and Wellness Brand: Results gained over two years from rebrand. We both attracted new customers and increased frequency with existing customers.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Quick Case Study on Brand & Content Strategy

  1. 1. GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGY Visit the Golden Chiropractic Website RESULTS 284 NEW Patients in 2016 10% INCREASE in New Patients 2015-2016 20% INCREASE in Office Visits 2015 - 2016 Blogging Visual Identity Define Markets Develop Messages Events Marketing Email Newsletter Social Media New Location New Markets No Brand Strategy “You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Significant growth. ” ~ Dr. Goldi “Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…Dawn’s footprint is everywhere.” ~ Dr. Goldi Case Study: Identity & Messaging © Dawn Weathersbee 2017 “I didn’t know what I was getting into in terms of the rebrand process. Dawn knew what I needed even though I didn’t know what I needed.” ~ Dr. Goldi No Content Strategy SOLUTIONS Update Brand StrategyAttract Different Markets Create Marketing Plan Sales to New Patients Increased Overall Sales PROBLEMS Reach Different Markets

×